Mobile Marketing Optimization

Your Brand for Mobile WHAT YOU NEED TO KNOW 11 STATS YOU PROBABLY DIDN'T KNOW ABOUT MOBILE MARKETING O/ of Americans bring 75% e baitvoom % their phones ta the bathroom 64% of smartphane owners are now using their mobile devices to shop anline " of Americans ages 24-35 awn a smartphane 53% of American consumers use their smartphanes to access search engines at least once a day DS% Over 75% of mobile device users respond to mobile-optimized sites when making purchases 4 out of S consumers use smartphones to shop of global internet traffic c 15% comes from mobile 5Y Mobile is predicted to be bigger than internet in 5 years devices and is growing at 1.5x per year 5x Mobile search queries have grown 5 times in the past two years Tablets are set to cutsell IB Close to a billion smartphones are forecasted to sell in 2013 PCs and laptops in 2013 245 INDUSTRIES THAT RECEIVE THE MOST MOBILE TRAFFIC 27% web Publishing 23% Retail 22% Arts & Entertainment 22% Government 27% Accommodation WHAT ARE THE FIRST STEPS TOWARDS OPTIMIZING YOUR BRAND FOR MOBILE? Create a Mobile XML Think of standard sitemap Can Mobile Get on Google Places Think about user GoogleBot access it? SEO rules experience Register all your locations for Google Places to ensure visibility in mobile search. Check your robots.txt file to make sure it isn't This will help the Mobile Googlellot find the pages an your mobile website that you want indewed. Optimize your mobile content with appropriate keywords, create inbound inks, and avoid using Think about searchers intent when looking for information on your mobile website, and create an experience that prioritizes that content while minimizing typing. disallowing GoogleBat Mobile from crawling your mobile website. Flash. WHAT MOBILE OPTIONS ARE AVAILABLE FOR YOUR BRAND? Dedicated Mobile Website Responsive Website Native fApp Website is built in such a way to adapt (or "respond") to a user's screen across devices, so a brand's regular desktop website can also be viewed seamlessly on mobile devices. Downloaded from someplace like Apple's App Store or Google Play and stored locally on a A standalone website built specifically far mobile devices. Can be built with custom code, or created with tools such as Mobify and Winksite. user's device. WHAT TYPE OF MOBILE PRESENCE SHOULD YOUR BRAND HAVE? Do you need a mobile site quickly? Is your current site running an Wordpress? Dedicated Mobile Webaite Do you have limited resources fer maintenance? wal you be taking advantage of smart phone functionality? Responsive Website will you have a complex desigryuser interface? Do you have a limited budget? Is SEO very important to you? Native fApp RESOURCES 1 Nokia, IC Insighes imalleenekcoia.contariciesomL305nanetoces faeca.to en.o 50odul.celohonesal 3 Googe, Moble Marketirg lanociatian tat ttcomiren/01L/ 4hm 4 coscore iaibechm.c.con/2 on katatssanaboce.cceseiniceastaa n lrnotie.corale! 5. Hterneral Da Corpation i datcubtehrola S/ a the fi ei 6 Nalen ttenshtetuce.cCD/2022 entandaas cnnaatecel 7. Google aasienobiadsblaeLcon00snanataneeestansno A Margen Stareyt ds.mmt i NoW mAMM anint l a loco Sohvaretoaketionhats.comaliactnnanstanndtakietcn otenasstantsts L 10. ebiguhesareh. Portatech kesly tale.edgtirescachcomineste/ri 11. ILMark tlieemurren.canL4162ST 10 ryeertofara tntt abar inbrhan A searchmojo To nequest a qt, cal o o v rch-e.comal oon3, A matonin surentis he property of Search o TOP