Mobile Marketing On the Move

hawkeye MARKETING ON THE MOVE. channel focused_results driven A HAWKEYE INFOGRAPHIC ON THE EXPANDING UNIVERSE OF MOBILE MARKETING AND THE TRENDS THAT ARE CREATING OPPORTUNITIES TO CONNECT WITH CUSTOMERS IN NEW WAYS. Digital disruption and mobile technology have enabled performing everyday tasks, mobile devices have the mobile to become a powerful force in marketing today. power to make all other channels perform better. In From adding new dimensions to response, enabling short, mobile has the potential to be the ultimate untethered access to unique content and experiences, connector that ties all other media together and to providing new opportunitites to engage users while accelerates the impact of integrated marketing. MOBILE: THE ULTIMATE CONNECTOR MOBILE WEB: HTML5/CSS3, MOBI, WEBKIT, WAP, M-COMMERCE WEBSITES SMS, MMS AND TEXT & EMAIL EMAIL SALES ENABLEMENT DEVICES: FEATURE PHONES, SMARTPHONES, TABLETS PLATFORMS: IOS, ANDROID, WEBOS, WINDOWS PHONE 7, BLACKBERRY, DEVICES & PLATFORMS BUSINESS OBJECTIVES MAJOR APP MARKETS: ЕTС. REVENUE ENGAGEMENT APPS & IPHONE, ANDROID LANGUAGES: SUPPORT AWARENESS GAMES OBJECTIVE C, JAVA, SILVERLIGHT USER NEEDS COMMUNICATION FACEBOOK, TWITTER, LINKEDIN, YOUTUBE INFORMATION SUPPORT SHOPPING ENTERTAINMENT SOCIAL DEVICES IAD, ADVERTISING ADMOB, SEARCH CONTENT & SEARCH EMAIL VIDEO/AUDIO PRODUCT INFO DIRECTIONS PROMOTIONS THOUGHT LEADERSHIP FOURSQUARE, YELP, LOOPT, SCVNGR, PAYMENTS, PEER TO PEER, AUGMENTED REALITY, МОBILE EMERGING NEAR FIELD GAMING PROXIMITY AND TECHNOLOGY COMMUNICATIONS, QR CODES, BARCODES DEALS SERVICES Users see mobile as "the easiest way" to find product information or a store location, buy physical or digital goods or check status on an auction site. MOBILE LIFESTYLE 5 BILLION MOBILE APPS WERE DOWNLOADED IN 2010; 21 BILLION WILL BE 2 OF THE TOP 10 MOBILE APP $$ DOWNLOADED BY 2013. CATEGORIES FOR 2012 ARE MONEY TRANSFER AND MOBILE PAYMENTS. 63% OF TV VIEWERS CONSULT A WORLDWIDE MOBILE PAYMENT CONNECTED DEVICE WHILE TRANSACTIONS WILL SURPASS WATCHING TV, AND ALMOST $171 BILLION 40% USING SMARTPHONES IN 2012, UP 62% FROM LAST YEAR. USE THEIR DEVICES TO TALK ABOUT ON-AIR ADS THEY HAVE SEEN. MOBILE COMMERCE WILL INCREASE FROM $3 BILLION IN 2010 10X 28% TO $31 BILLION BY 2016. CELL PHONE USERS (23% OF ADULTS) 50% OF SMARTPHONE OWNERS GET DIRECTIONS OR RECOMMENDATIONS PREFER USING A MOBILE APP BASED ON THEIR CURRENT LOCATION. TO RESOLVE CUSTOMER SERVICE ISSUES AND 63% PREFER USING A MOBILE APP TO SUBMIT CUSTOMER INFORMATION. MOBILE SOLOMO usage is driving a large part of social and mobile growth. SOCIAL 1/3 24.6% OF ALL MOBILE in APP DOWNLOADS ON LINKEDIN OF SMARTPHONE USERS ARE BY USERS 45 AND OLDER. ARE SOCIAL NETWORK USERS. SOCIAL NETWORKING APPS ARE THE TOP MOBILE APP THE NUMBER OF INTERNET USERS CATEGORY BY NUMBER 55 AND OLDER USING SOCIAL MEDIA OF USERS. SITES OVER MOBILE DEVICES GREW 109% BY FROM LAST YEAR. BOOMERS ARE HELPING DRIVE f RAPID GROWTH IN MOBILE SOCIAL MEDIA, DOUBLING 53% OF USERS HAVE ACCESSED THEIR RATE OF ADOPTION FACEBOOK FROM A SMARTPHONE FOR FACEBOOK, LINKEDIN AND AND 58% ACCESSED TWITTER OTHER NETWORKING APPS FROM A SMARTPHONE. OVER THEIR SMARTPHONES IN THE PAST YEAR. 124.9 MILLION MOBILE COUPONS HAVE AMERICANS WILL %24 10 TIMES THE REDEMPTION RATE OF TRADITIONAL COUPONS. ACCESS SOCIAL NETWORKS VIA THEIR HANDSET IN 2012. B2B executives are turning to mobile devices faster than consumers. MOBILE WORK 56% OF EXECUTIVES CLAIM THEIR MOBILE DEVICE IS THEIR PRIMARY OF B2B PURCHASE DECISION- COMMUNICATION TOOL. MAKERS HAVE USED A SMARTPHONE 59% TO GATHER INFORMATION OR RESEARCH A PURCHASE. 28% OF C-SUITE EXECS USED MOBILE DEVICES AND 21% USED TABLETS TO GATHER PURCHASE INFORMATION, COMPARED TO 25% AND 12% OF THE GENERAL MORE THAN HALF WOULD RATHER MAKE A @ B2B AUDIENCE, RESPECTIVELY. PURCHASE ON THE MOBILE WEB THAN ON THE PHONE. 65% HAVE GATHERED 24.5% OF B2B MARKETERS USE INFORMATION OR MADE A THE MOBILE WEB AS AN PURCHASE VIA MOBILE. INFLUENTIAL TOUCH POINT. "The use of mobile devices is growing faster than the Internet did. All indicators are up." -Anne Bager, VP, General Manager of IAB's new Mobile Marketing Center of Excellence. MOBILE GROWTH 75% 114M. U.S. CONSUMERS WILL ACCESS THE INTERNET VIA MOBILE THIS YEAR. OF THE U.S. POPULATION IS A MOBILE PHONE USER – HALF OF THOSE USE SMARTPHONES. 2/3 MOBILE INTERNET USAGE WILL MORE THAN OF TIME SPENT ON MOBILE DEVICES IS NOW SPENT ON ACTIVITIES THAT DO NOT EXCEED DESKTOP 2014 INTERNET USE BY INVOLVE VOICE OR TEXT COMMUNICATION. THE MOST POPULAR ACTIVITIES MOBILE USERS WILL ON A SMARTPHONE ARE: DOUBLE READING REVIEWS THE NUMBER OF INTERNET COMPARING PRICES USERS WORLDWIDE BY 2015 COMPARING PRODUCT INFO The power of mobile as the ultimate connector is only just beginning to be realized. For help with your mobile strategy and to create new ways to engage your audiences, Sources: Nielsen, IAB/Ipsos MediaCT, IAB, Performics, Experian, SpeechCycle, Shop.org, comScore and Social Shopping Labs, Forrester, Gartner, Pew Research, Harris Interactive, eMarketer, eVOC Insights, University of Dayton School of Business Administration, Google and Compete, Oracle and Endeca Email us: Call John Tedstrom [email protected] [email protected] or Wes Wright: (214) 749-0080 hawkeye channel focused_results driven © hawkeye 2012 hawkeye MARKETING ON THE MOVE. channel focused_results driven A HAWKEYE INFOGRAPHIC ON THE EXPANDING UNIVERSE OF MOBILE MARKETING AND THE TRENDS THAT ARE CREATING OPPORTUNITIES TO CONNECT WITH CUSTOMERS IN NEW WAYS. Digital disruption and mobile technology have enabled performing everyday tasks, mobile devices have the mobile to become a powerful force in marketing today. power to make all other channels perform better. In From adding new dimensions to response, enabling short, mobile has the potential to be the ultimate untethered access to unique content and experiences, connector that ties all other media together and to providing new opportunitites to engage users while accelerates the impact of integrated marketing. MOBILE: THE ULTIMATE CONNECTOR MOBILE WEB: HTML5/CSS3, MOBI, WEBKIT, WAP, M-COMMERCE WEBSITES SMS, MMS AND TEXT & EMAIL EMAIL SALES ENABLEMENT DEVICES: FEATURE PHONES, SMARTPHONES, TABLETS PLATFORMS: IOS, ANDROID, WEBOS, WINDOWS PHONE 7, BLACKBERRY, DEVICES & PLATFORMS BUSINESS OBJECTIVES MAJOR APP MARKETS: ЕTС. REVENUE ENGAGEMENT APPS & IPHONE, ANDROID LANGUAGES: SUPPORT AWARENESS GAMES OBJECTIVE C, JAVA, SILVERLIGHT USER NEEDS COMMUNICATION FACEBOOK, TWITTER, LINKEDIN, YOUTUBE INFORMATION SUPPORT SHOPPING ENTERTAINMENT SOCIAL DEVICES IAD, ADVERTISING ADMOB, SEARCH CONTENT & SEARCH EMAIL VIDEO/AUDIO PRODUCT INFO DIRECTIONS PROMOTIONS THOUGHT LEADERSHIP FOURSQUARE, YELP, LOOPT, SCVNGR, PAYMENTS, PEER TO PEER, AUGMENTED REALITY, МОBILE EMERGING NEAR FIELD GAMING PROXIMITY AND TECHNOLOGY COMMUNICATIONS, QR CODES, BARCODES DEALS SERVICES Users see mobile as "the easiest way" to find product information or a store location, buy physical or digital goods or check status on an auction site. MOBILE LIFESTYLE 5 BILLION MOBILE APPS WERE DOWNLOADED IN 2010; 21 BILLION WILL BE 2 OF THE TOP 10 MOBILE APP $$ DOWNLOADED BY 2013. CATEGORIES FOR 2012 ARE MONEY TRANSFER AND MOBILE PAYMENTS. 63% OF TV VIEWERS CONSULT A WORLDWIDE MOBILE PAYMENT CONNECTED DEVICE WHILE TRANSACTIONS WILL SURPASS WATCHING TV, AND ALMOST $171 BILLION 40% USING SMARTPHONES IN 2012, UP 62% FROM LAST YEAR. USE THEIR DEVICES TO TALK ABOUT ON-AIR ADS THEY HAVE SEEN. MOBILE COMMERCE WILL INCREASE FROM $3 BILLION IN 2010 10X 28% TO $31 BILLION BY 2016. CELL PHONE USERS (23% OF ADULTS) 50% OF SMARTPHONE OWNERS GET DIRECTIONS OR RECOMMENDATIONS PREFER USING A MOBILE APP BASED ON THEIR CURRENT LOCATION. TO RESOLVE CUSTOMER SERVICE ISSUES AND 63% PREFER USING A MOBILE APP TO SUBMIT CUSTOMER INFORMATION. MOBILE SOLOMO usage is driving a large part of social and mobile growth. SOCIAL 1/3 24.6% OF ALL MOBILE in APP DOWNLOADS ON LINKEDIN OF SMARTPHONE USERS ARE BY USERS 45 AND OLDER. ARE SOCIAL NETWORK USERS. SOCIAL NETWORKING APPS ARE THE TOP MOBILE APP THE NUMBER OF INTERNET USERS CATEGORY BY NUMBER 55 AND OLDER USING SOCIAL MEDIA OF USERS. SITES OVER MOBILE DEVICES GREW 109% BY FROM LAST YEAR. BOOMERS ARE HELPING DRIVE f RAPID GROWTH IN MOBILE SOCIAL MEDIA, DOUBLING 53% OF USERS HAVE ACCESSED THEIR RATE OF ADOPTION FACEBOOK FROM A SMARTPHONE FOR FACEBOOK, LINKEDIN AND AND 58% ACCESSED TWITTER OTHER NETWORKING APPS FROM A SMARTPHONE. OVER THEIR SMARTPHONES IN THE PAST YEAR. 124.9 MILLION MOBILE COUPONS HAVE AMERICANS WILL %24 10 TIMES THE REDEMPTION RATE OF TRADITIONAL COUPONS. ACCESS SOCIAL NETWORKS VIA THEIR HANDSET IN 2012. B2B executives are turning to mobile devices faster than consumers. MOBILE WORK 56% OF EXECUTIVES CLAIM THEIR MOBILE DEVICE IS THEIR PRIMARY OF B2B PURCHASE DECISION- COMMUNICATION TOOL. MAKERS HAVE USED A SMARTPHONE 59% TO GATHER INFORMATION OR RESEARCH A PURCHASE. 28% OF C-SUITE EXECS USED MOBILE DEVICES AND 21% USED TABLETS TO GATHER PURCHASE INFORMATION, COMPARED TO 25% AND 12% OF THE GENERAL MORE THAN HALF WOULD RATHER MAKE A @ B2B AUDIENCE, RESPECTIVELY. PURCHASE ON THE MOBILE WEB THAN ON THE PHONE. 65% HAVE GATHERED 24.5% OF B2B MARKETERS USE INFORMATION OR MADE A THE MOBILE WEB AS AN PURCHASE VIA MOBILE. INFLUENTIAL TOUCH POINT. "The use of mobile devices is growing faster than the Internet did. All indicators are up." -Anne Bager, VP, General Manager of IAB's new Mobile Marketing Center of Excellence. MOBILE GROWTH 75% 114M. U.S. CONSUMERS WILL ACCESS THE INTERNET VIA MOBILE THIS YEAR. OF THE U.S. POPULATION IS A MOBILE PHONE USER – HALF OF THOSE USE SMARTPHONES. 2/3 MOBILE INTERNET USAGE WILL MORE THAN OF TIME SPENT ON MOBILE DEVICES IS NOW SPENT ON ACTIVITIES THAT DO NOT EXCEED DESKTOP 2014 INTERNET USE BY INVOLVE VOICE OR TEXT COMMUNICATION. THE MOST POPULAR ACTIVITIES MOBILE USERS WILL ON A SMARTPHONE ARE: DOUBLE READING REVIEWS THE NUMBER OF INTERNET COMPARING PRICES USERS WORLDWIDE BY 2015 COMPARING PRODUCT INFO The power of mobile as the ultimate connector is only just beginning to be realized. For help with your mobile strategy and to create new ways to engage your audiences, Sources: Nielsen, IAB/Ipsos MediaCT, IAB, Performics, Experian, SpeechCycle, Shop.org, comScore and Social Shopping Labs, Forrester, Gartner, Pew Research, Harris Interactive, eMarketer, eVOC Insights, University of Dayton School of Business Administration, Google and Compete, Oracle and Endeca Email us: Call John Tedstrom [email protected] [email protected] or Wes Wright: (214) 749-0080 hawkeye channel focused_results driven © hawkeye 2012