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Mobile Commerce in the United States

Mobile Commerce in the U.S. In the past 2 years, the percentage of U.S e-commerce sales via mobile devices has risen from 2% to 8%. Percentage of total U.S. e-commerce dollars spent via tablet or smartphone 10 2 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 This comes as no surprise, given the rapid rise of smartphone and tablet adoption. Smartphone users in the United States (in millions) 150 120 Tablet users in the United States (in millions) 90 60 .............. In March 2012, more than 40 million 30 Americans visited Amazon via tablet or smartphone. 2010 2011 2012 2013 2014 Unique visitors to mobile web properties of U.S. retailers (in millions) Mobile web + apps Amazon eBay Netflix Wal-Mart Target 41.2 27.2 13.4 12.7 6.9 The percentage of mobile visits to online retailers' websites is in line with the mobile revenue share. Percentage of visits to online retailers by device January 2011 December 2011 3%6% 96% 90% 1% 4% Smartphone PC Tablet Especially tablet owners are becoming increasingly important to online retailers. Tablet owners are affluent... U.S. tablet owners by household income <$25k $25k to <$50k $50k to <$75k $75k to <$100k $100k+ 7% 17% 17% 19% 38% ..and valuable online shoppers... Average order value (in U.S. dollars) Conversion rates (in percent) 125 2.5 2.0 100 1.5 75 1.0 ....... *** 50 0.5 Smartphone PC Tablet Smartphone PC Tablet 25 0.0 .which online retailers seem to have realized: 87% Drive revenue/sales to websites 65% Improve customer satisfaction 65% Develop brand loyalty 61% Provide a source of product and price information 57% Improve customer acquisition ee What are your company's objectives for tablets? 99 statista creative CCcommons Sources: comScore, Forrester, eMarketer, Adobe The Statistics Portal

Mobile Commerce in the United States

shared by Statista on Jun 06
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This infographic provides an overview about the current state of mobile commerce in the United States.

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Statista

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Business
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