Mobile Commerce Statistics and Trends

A detailed Infographic covering the latest M-commerce statistics and Trends



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M-Commerce Statistics & trends By 2013, more people will use mobile phones than PCs to get online 2 out of 3 Americans who acquired a new mobile phone chose a smartphone 54.9% of US mobile subscribers owned Smartphones as of June 2012 66% the smartphone owners are from 24-35 of age group Global Mobile Payment Transaction Value (2012-2015) Amount in Billions 2012 $171.5 2013 $243.5 2014 $345.7 2015 $490.9 US M-Commerce Sales Statistics 2012-2015 Revenue in Billions 2012 $11.6 2013 $17.2 2014 $23.7 2015 $31.0 41% of Smartphone owners have made a purchase form their mobile phones 17% travel reservations 16% apparel 15% food and beverages 11% toys and games 11% electronics 8% home goods 4% sporting goods 4% books 3% jewelry 8% other Mobile Advertising 85% of mobile users prefer locally relevant advertising 75% are more likely to take an action after seeing a location specific message How smartphone owners use their device for shopping Use a smartphone to help with shopping 79% Use phone in store 70% Located a retailer 54% called a retailer 46% Compared prices 49% Read reviews and product reviews 44% Looked for promotions and discounts 40% Search in-store inventory 34% Used a discount coupon on phone 28% 74% of smartphone shoppers have made purchase following research on phone $300 the average annual spend on mobile purchase in US 78% of retailers plan to invest in mobile commerce this year 69% of retail executives said mobile is an important strategic initiative