Mobile Commerce Statistics and Trends

Statistics & trends
By 2013, more people will use mobile phones than PCs to get online
2 out of 3 Americans who acquired a new mobile phone chose a smartphone
54.9% of US mobile subscribers owned Smartphones as of June 2012
66% the smartphone owners are from 24-35 of age group
Global Mobile Payment Transaction Value (2012-2015) Amount in Billions
2012 $171.5
2013 $243.5
2014 $345.7
2015 $490.9
US M-Commerce Sales Statistics 2012-2015
Revenue in Billions
2012 $11.6
2013 $17.2
2014 $23.7
2015 $31.0
41% of Smartphone owners have made a purchase form their mobile phones
17% travel reservations
16% apparel
15% food and beverages
11% toys and games
11% electronics
8% home goods
4% sporting goods
4% books
3% jewelry
8% other
Mobile Advertising 85% of mobile users prefer locally relevant advertising
75% are more likely to take an action after seeing a location specific message
How smartphone owners use their device for shopping
Use a smartphone to help with shopping 79%
Use phone in store 70%
Located a retailer 54% called a retailer 46%
Compared prices 49%
Read reviews and product reviews 44%
Looked for promotions and discounts 40%
Search in-store inventory 34%
Used a discount coupon on phone 28%
74% of smartphone shoppers have made purchase following research on phone
$300 the average annual spend on mobile purchase in US
78% of retailers plan to invest in mobile commerce this year
69% of retail executives said mobile is an important strategic initiative

Mobile Commerce Statistics and Trends

shared by gogulf on Nov 07
A detailed Infographic covering the latest M-commerce statistics and Trends



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