Mobile Banking's Potential to Drive Social Change

REALIZING MOBILE BANKING'S POTENTIAL TO DRIVE SOCIAL CHANGE Mobile banking offers great opportunities for combat- ing financial exclusion, with important implications for marginalized populations worldwide. Through strategic cooperation, mobile operators, governments, and develop- ment organizations can each realize their own goals while MATURE MARKETS 0.5 billion EMERGING MARKETS 2 billion FINANCIAL EXCLUSION EXACERBATES POVERTY collectively improving the lives of the poor. The world's unbanked are more vulnerable to economic shocks and SURVIVAL MARKETS 4 billion more liable to exploitation in unregulated financial markets. Financial exclusion contributes to the marginalizaton of those already most vulnerable, and further exacerbates the cycle of poverty. In emerging markets, the percent of people reached by: MOBILE BANKING CAN DRIVE POSITIVE CHANGE For every 10,000 people in emerging markets, there is: IN AFRICAGLOBALLY 1 BANK BRANCH By 2012, 1.7 BILLION PEOPLE without access to formal banking will have access to mobile phones. In reducing the cost of providing financial services by up to 70 PERCENT, mobiles make it possible to offer banking to populations that were previously unprofitable to serve. FORMAL 50% BANKING 20% 1 ATM MOBILE PHONES 70% 5,100 MOBILE PHONES Financial Potential Development Potential INTERSECTING OPPORTUNITY $8 BILLION ANNUALLY For the poor and marginalized: LOWER RISK, GREATER SECURITY, NEW OPPORTUNITIES For the global mobile banking industry: $5 billion from direct revenue: $3 billion from reduced churn and increased average revenue per user For development organizations: MORE EFFECTIVE PROGRAMMES & OPERATIONS REALIZING MOBILE BANKING'S POTENTIAL Mobile Operators ACT as technical experts BRING the platform and agent infrastructure GET increased revenue Governments ACT as regulators BRING facilitating powers GET improved livelihoods for their citizens Development Organizations ACT as conveners BRING global expertise in serving the marginalized GET improved outcomes $E$E$ www.THE REBOOT.ORG REBOOT