The Millennial Report

The MILLENNIAL Report RedPrairie.com E STRATEGIES FOR CAPTURING THEIR ATTENTION RESPECT AND BUSINESS Millennials, also known as Gen Y, are more ethnically diverse and technology-focused than previous generations. Understanding this savvy group of 18 to 29-year-olds can take some practice, but with a proper grasp on their personalities, values, and behaviors, a huge market becomes available for today's commerce organizations. RESPECT THEIR TIME Recognize their purchase preferences and leverage their personal history to present offers and recommendations that are relevant and meaningful to them – whether they shop online or in the store. PICK YOUR SPOTS 2 Don't overwhelm them with random advertising and promotions. Make the effort to understand each shopper's communication preferences, and respect their wishes. ΒE THERE Retailers need to be active virtually everywhere. One moment Millennials want to shop and compare online, the next they want to be in the store. And they always want access to content on their phone and via an ever-growing list of social networks. SALE OD OPINIONS MATTER Millennials are unanimous in their appreciation of the opinions of their peers and fellow shoppers - citing blogs, reviews and commentary as very influential in the buying decisions. 5 CONNECT THE DOTS Connecting the store to the customer to the direct channels is clearly critical to keeping these customers coming back. Ensure salespeople are armed with the tools they need to fulfill expectations. SC MO LC With numbers three-times that of Generation GEN X GEN Y X, Millennials are forcing the world to change old habits with new technologies and ideas. It is extremely critical for retailers and brands to keep the eye on the prize that is the Millennial Generation. 26.6 26.6 MILLION PEOPLE 26.6 26.6 MILLION PEOPLE MILLION PEOPLE MILLION РЕОPLE Retail Information Systems (RIS) News, in conjunction with RedPrairie, hosted a Millennial Focus Group event at the Fashion Institute of Design and Merchandising (FIDM) in Los Angeles with the goal of better understanding this generation's thoughts and preferences. This infographic attempts to summarize the findings from the focus group. İRedPrairie