The Meteoric Rise of Pop-up Retail

vend PRESENTS - THE METEORIC RISE OF POP-UP RETAIL A LOOK AT SIGNIFICANT FACTS AND STATS AROUND POP-UP STORES LEGO Popup- TEMPORARY RETAIL HAS DEVELOPED QUITE A BIT OVER THE LAST FEW YEARS. LET'S TAKE A CLOSER LOOK AT THE MASSIVE GROWTH OF POP-UP RETAIL, THE NOTABLE PLAYERS IN THE FIELD, AND WHAT YOU SHOULD KNOW IF YOU'RE PLANNING TO ENTER THE SPACE. GROWTH OF POP-UP RETAIL 16% POPUP STORES 2009 2013 IN USA GROWTH 2,043 2,380 POP-UP STORES POP-UP STORES "In our poll, 78% see pop-up retail increasing in the next 5 years." RetallWire retail "Temporary retail is an $8billion a year industry." WHO HAS THE HIGHEST AWARENESS OF POP-UP RETAIL? AGE GROUP ETHNIC GROUP 18-25 ASIAN AMERICAN 26-35 HISPANIC AMERICAN 36-45 AFRICAN AMERICAN 46-55 CAUCASIAN AMERICAN 56-65 NATIVE AMERICAN 66 AND ABOVE TOP CITIES FOR POP-UP RETAIL ...... ... ...... ......-..... LOS ANGELES LONDON NEW YORK STOCKHOLM TOKYO BERLIN SHANGHAI PARIS TYPES OF POP-UP RETAIL STORES RETAIL STORE MALL MOVING INTO A VACANT SETTING UP SHOP AT A MALL, STORE SPACE SURROUNDED BY OTHER RETAILERS STORE SPACE BOOTH TAKING ADVANTAGE OF SHELF LAUNCHING A POP-UP OR TABLE SPACE WITHIN AN STORE AT EVENTS LIKE EXISTING STORE FAIRS OR FESTIVALS MOBILE KIOSK USING VEHICLES SUCH AS SETTING UP A SMALL HUT OR TRUCKS OR BUSES AS CUBICLE-LIKE STOREFRONT YOUR STORE COFFE UNIQUE ERECTING A COMPLETELY DISTINCTIVE STORE TO DRAW PEOPLE IN. EXAMPLES: NIKE'S FUEL STATION, PRADA'S TWO-FLOOR POP-UP IN PARIS WHY RETAILERS ♥ POP-UP A|B BUSINESS MINIMIZE TEST THE MARKETING COST WATERS LAUNCHING POP-UP RETAILERS CAN SAVE UP TO 80% BY OPENING A POP-UP SHOP INS OF A TRADITIONAL RETAILERS USE POP-UP STORES HAVE PROVEN TO STORES TO VET A PRODUCT, IDEA, OR TO TEST A PARTICULAR BE AN EFF TIVE WAY GENERATE BUZZ BRICK-AND-MORTAR LOCATION STORE TOP MENTIONS OF POP-UP RETAIL A look at some notable brands getting into pop-up retal THE FIRST RETAILER THAT BROUGHT POP UP STORES TO THE US. IN 2002, IT OPENED A POP-UP CHRISTMAS STORE TARGET AT THE CHELSEA PIERS ON THE HUDSON IN NEW YORK THE BRITISH POP SENSATIONS ALSO HAD A POP-UP ONE DIRECTION STORE AT TEMPE MARKETPLACE IN ARIZONA THE TOY COMPANY OPENED UP HOLIDAY POP-UP TOYSAUS STORES IN SEVERAL MACY'S LOCATIONS LAST YEAR THE SPORTING GOODS RETAILER UNVEILED THE NIKE FUELSTATION IN LONDON, A TECH-CENTRIC POP-UP SHOP COMPLETE WITH INTERACTIVE WALLS AND IPADS PRADA THE LUXURY RETAILER OPENEDA TWO-FLOOR, 570-SQUARE METRE STORE IN PARIS FOR FIVE MONTHS WIRED OPENS UP A POP-UP ELECTRONICS STORE IN NYC EVERY WINTER FROM CLICKS TO BRICKS Online retallers grabbing a plece of the pop-up ple THE ONLINE RETAILER HAS A POP-UP SHOP WITHIN A SAN amazon FRANCISCO MALL WHERE IT SELLS ITS DEVICES, BRANDED COVERS, AND POWER ADAPTERS Google THE SEARCH GIANT OPENED UP POP-UP SHOPS AT VARIOUS AIRPORTS TO SHOWCASE THE CHROMEBOOK THE COMPANY CONVERTED AN OLD YELLOW SCHOOL WARBY PARKER BUS INTO A POP-UP STORE THAT TRAVELED AROUND eyewear THE COUNTRY SO, WHAT ARE YOU WAITING FOR? POP-UP RETAIL OPENS UP PLENTY OF OPPORTUNITIES FOR RETAILERS. THE SPACE ISN'T JUST BIG, IT'S VERSATILE, TOO. AS NOTED ABOVE, BUSINESSES OF ALL TYPES (FASHION, TOYS, ECOMMERCE) CAN TAKE ADVANTAGE OE POP-UP STORES CONTRARY TO WHAT SOME MAY THINK THOUGH, THESE SHOPS DON'T JUST "POP-UP" IF YOU'RE PLANNING TO ENTER THE SPACE, DO THOROUGH RESEARCH ON YOUR LOCATION AND MARKET AND BE VERY CLEAR ABOUT THE PURPOSE OF YOUR STORE BROUGHT TO YOU BY vend www.vendhq.com SOURCES ton-apop_h_4143 h businessireidetcom/-most-crentvepop-upstoresop otpopupe-idusbrebteOp201307 bits blogs.nytimes.com/20OE/googe-opere-pop-upshops-or-ohand-on-chromebo ok-eperiencephptruek_hypeblogsr stmycpopupenleslook-back rtides lstmes com/20umagesigwarby prker201020 Landespovt2apopupretalpd d dropbousercontent.con208sonE7storaortpopupoide pa ustaldaypoppmcy20120 hatia con20a/0Boanefuelator e-drecion-siore-tenpemarkeplace hmi %24