Transcribed
Mental Maps of Car Brands Among U.S. Consumers
MDS of the Aggregated Pile-Sort Matrix (Region of Origin, Perceived Luxuriousness & Causal Relevancy) Mitsubishie Nissan zuki ota Isuzu Subaru Scion OKia Asian American European Lexus Luxuriousness Larger - More Luxuriousness Infiniti Causal Relevancy Thicker/Solid = Higher Causal Relevancy Demographic Subset Clusters Lotus FerrariBMW Volvo Porsche Mercedes-Benz Bently Jaguar Rolls Royce Land Rover Saturn Eagle Mercury Pontiac .*. Chrysler PtymouthFord *Buick Okkmstie Dodge : GMC Hummer Lincoln Mazda Acura •Hyundai Daewoo Audi Lamborghini OVolkswagen Vw Saab Mini Aston Martin AMC Cadillac
Mental Maps of Car Brands Among U.S. Consumers
shared by namsterdamus on Apr 04
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Shared semantic structures for automobile brands among U.S. Residents. A visualization of how U.S. Resident view automobile brands and how they are naturally organized. What was discovered was that U....
S. residents naturally organize automobile brands by the attributes of region of origin and perceived luxuriousness. Research utilizes implementation of classic methods for systematic data collection to investigate the idea of culture as a shared cognitive semantic structure.
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