Media Buying: Do Your Customers Really Hear You?

MEDIA BUYING DO YOUR CUSTOMERS REALLY HEAR YOU? Turn up the volume on your messaging. In today's fragmented media landscape, are you cutting through the noise and reaching your target customer with optimal media placement? Professional media buyers have the skills and experience to place your advertising in front of the right consumers. Let's explore the benefits of having an expert media buyer amp up your advertising. WHAT IS MEDIA BUYING? THE ART OF ENSURING THE CLIENTS’ ADVERTISEMENTS ARE DISPLAYED IN THE MOST APPROPRIATE OUTLETS TO THEIR BUSINESS AND THAT THEY PAY THE BEST POSSIBLE PRICE PRINT RADIO TELEVISION OUTDOOR DIRECT MAIL DIGITAL WHY HIRE A PROFESSIONAL? ESTABLISHED RELATIONSHIPS EXPERT MEDIA BUYERS WITH $i $ GOOD RELATIONSHIPS TO MEDIA OUTLETS ARE ABLE TO NEGOTIATE & REDUCE ADVERTISING RATES SOMETIMES BY AS MUCH AS 50% PURCHASING POWER THROUGH COMPETITIVE PRICING TACTICS, MEDIA BUYERS CAN GAIN TWICE THE NUMBER OF IMPRESSIONS FOR O 60-70% OF THE COST 24 24 24 3. BRAND POSITIONING 24 MEDIA BUYERS HAVE THE ABILITY TO CONSTRUCT DEALS THAT FIT YOUR BRAND, CREATIVE DIRECTION & INDUSTRY AS A WHOLE, AS OPPOSED TO SIMPLY PAYING FOR SPACE 4. PROFESSIONAL EXPERTISE YEARS OF NEGOTIATING EXPERIENCE ALLOW MEDIA BUYERS TO DEVOTE MORE THAN 80% OF YOUR ADVERTISING BUDGET TO SPACE OR AIRTIME PRODUCED BY: SOURCES: Chanimal MERIDIAN CHILES Marketing Performance Group MEDIACOM The Economic Times MC (-) %24 %24