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Media Agency Selection criteria in China

CHINA AGENCY SCOPE MEDIA AGENCY SELECTION CRITERIA R3 GC 3. METHODOLOGY RR3's 5th survey of agencies in China involved face-to-face interviews with senior marketers covering 971 agency relationships 341 230 243 157 Marketers on Marketers on Marketers on Marketers on ADVERTISING MEDIA AGENCIES DIGITAL AGENCIES MARKETING AGENCIES SERVICES AGENCIES SELECTION CRITERIA of NEGOTIATING SKILLS MEDIA PLANNING & BUYING AGENCY'S PEOPLE PERFORMANCE TRANSPARENCY 49.8 48.3 42.9 35 32.5 DISPLAY 20.7% INTERNATIONALITY 11.8% RECOMMENDATION OF 16.7% SEO/SEM 11.8% ADVERTISER HEAD OFFICE CONTRIBUTION COST 16.7% 9.4% OF RESEARCH PREVIOUS RELATIONSHIP 13.8% SERVICE RANGE 6.9% WITH THE AGENCY SIZE 11.8% AFFILIATE MARKETING 3.4% MULTIPLE LOCATIONS 2.5% R3 GC in www.rthree.com @R3WW || %24

Media Agency Selection criteria in China

shared by checore.ramos on May 05
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2014 China Agency Scope findings. R3's 5th survey of agencies in China involved face-to-face interviews with senior marketers covering 971 agency

Publisher

R3

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checore.ramos

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Business
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