Maximising the Effectiveness of Digital Coupons

12:16 utap.at Acton Locaton Uniue D Scan OR code treceve coupon Or vist utap ww TO DIGITAL COUPONS ARE DRIVING MOBILE AND OMNI-CHANNEL SALES Coupons are incredibly popular among affluent folks and millennials (not to mention every other demographic), and they don't even have to be printed out anymore, so keep your scissors in the junk drawer. BY THE NUMBERS In 2012, 92.2 million U.S. adults had redeemed online coupons. This figure is projected to grow to 124.4 million users in 2016. 2.9 billion coupons were redeemed in 2013, 6 million were digital coupons. Households with incomes of $100,000 or more are twice as likely to use coupons as those earning <$35,000. 36% of food brands have coupon sections on their websites. Browsing for coupons is the second most popular digital activity for U.S. grocery shoppers (55%). 59% said that providing basic login details in return for personalised offers and information is a 'fair deal'. 85% prefer personalized offers based on previous purchases. US ADULT DIGITAL COUPON USERS VS US ADULT SMARTPHONE MOBILE COUPON USERS US ADULT DIGITAL COUPON USERS, 2010-2014 millions, % of adult internet users and % change US ADULT SMARTPHONE MOBILE COUPON USERS, 2010-2014 millions, % of adult smartphone users and % change 139,3% 100.1 47.1 96.8 92.5 40.0 88.2 83.6 107.2% 29.5 49.0% 49.5% 47.0% 48.0% 46.0% 65.9% 17.8 34.4% 33.0% 8.1% 32.0% 5.5% 7.4 28.0% 4.9% 4.6% 3.4% 21.0% 17.9% 13.0% 2010 2011 2012 2013 2014 2010 2011 2012 2013 2014 Adult digital coupon users % of adult inter Adult digital coupon users | % of adult internet users users 1% Change Note:- Internet users ages 18+ who redeemed a digital coupon/code for online or ofline shopping in the past year, includes group buying coupons and coupons/codes accessed via mobile browser or e mail. 1 % Change Note:- ages 18+; used smartphone in the past year of redeem coupon/code obtained from SMS, Application, Mobile barcode for online or offline shopping ; includes includes group buying coupons and coupon via smartphone. Source: emarketer, Dec2012 Source: emarketer, Dec2012 Methods Used to Find Digital Coupons* via Smartphone According to US Digital Coupon Users, June 2014 % of respondents Via email from a retailer By watching a TV show or commercial that says how I can get a coupon on my phone O Through search engines on my smartphone By reading catalogs, mail or newspapers saying how I can - get a coupon on my phone By texting a short code to the retailer 57% 55% 8% 39% By reading signage at stores or on shelves saying how I can get a coupon on my phone By browsing an app that I have downloaded specifically for coupons and offers Through push messages from a coupon company sent to me on my phone Via emails from a coupon company By browsing an app from a retailer By receiving a push notification from an app that l have downloaded specifically for coupons and offers 27% 28% 27% By visiting a retailer's website directly from my phone By receiving a push notification. from an app from a retailer By texting a short code to a coupon company Through push messages from a retailer sent to me on my phone By visiting a coupon site directly from my phone * Forrester Consulting 7 Tips For Effective Digital Coupon Marketing 1 SEND Integrate with E-Mail V Ensure digital coupons integrate with your customers'e-mail accounts. V. Capturing your customers' e-mail addresses gives you a chance to regularly update them on specials and discounts, increasing the odds they will return to your location. Include Visual Appeal SPECIAL Your coupon should include your logo, photos of products similar to those you sell, and bold, vibrant colors and fonts that will intrigue consumers. OFFER 3 Target Consumers V. With geo-targeting, businesses are able to take advantage of GPS technology to learn when consumers are nearby, delivering coupons that entice them to stop by. 4 Partner with a Distributor Sites like Valpak can deliver your digital coupons to their existing customer base, directly targeting coupons to the customers most likely to take advantage of them If you're trying to save money, free coupon maker services can help. V Use Text Messaging V. To ensure text campaigns are as effective as possible, create a feeling of exclusivity. Let customers know that by receiving these messages, they are privy to discounts not offered to those who aren't a part of the text list. Encourage Sharing Your coupon should incorporate social media buttons to allow ; one-click sharing across various social media platforms. Measure Results V As each promotional offer reaches its expiration date, perform reporting to determine how successful the campaign was. CCOLOURJAST www.colourfast.com Printing References www.cnbc.com/id/46556414/ retail.emarketer.com/brick-mortar-consumers-using-digital-coupons/ go.inmar.com/rs/inmar/images/Inmar_2014_Coupon_Trends_Report.pdf www.emarketer.com/Article/Mobile-Spurs-Digital-Coupon-User-Growth/1009639 www.statista.com/statistics/273226/number-of-adult-digital-coupon-users-in-the-us/ blog.accessdevelopment.com/index.php/2013/10/ultimate-collection-coupon-statistics/ www.mycustomer.com/news/consumers-want-brands-be-more-upfront-about-data-use www.foodnavigator-usa.com/Markets/Food-brands-missing-the-boat-on-digital-couponing www.forbes.com/sites/drewhendricks/2013/09/23/7-tips-for-effective-digital-coupon-marketing/ synqera.com/blog/u-s-retail-survey-reveals-85-u-s-consumers-prefer-personalized-offers-reflecting-previously-purchased-shopping-habits/ . .. 33% 32% %0E 田 28% %07 16% . .. 25% 23% 24%