Click me
Transcribed

Mastering Tech Content Marketing

Mastering Tech Content Marketing Content Marketing is a top priority for B2B tech marketers for good reason: IT professionals use an average of 8 types of information formats or sources for their jobs. HOW TO KEEP PACE? MOST IMPORTANT TYPES OF INFORMATION Cut the buzzwords! Biggest complaint: "too much "Inno ative" "the leadpg solution" marketing fluff" Technical Technology News & Analysis Peer Information Insights 75% 72% 70% BEST PRACTICES nmd content Syndicate your content 88% 64% say information must be current For Effective more credible if it's on or timely an independent site Content Marketing EXPIRATION DATE LENGTH MATTERS 18 MONTHS FORMAT OPTIMAL LENGTH BUYERS WANT Webinars Between 30 minutes MORE to 1 hour Research reports White papers or case studies average 6 pages Best Practices 75% average 6 pages 63% consider Technology Primer/ How To's 71% information useful Sponsored content (i.e. vendor provided info) average 5 pages if it's less than Competitive Comparisons 18 months old 64% Engage IT Pros With These 6 Formats WEBINARS DIGITAL RESEARCH WHITE PAPERS SLIDESHOWS SPONSORED MAGAZINES REPORTS CONTENT 75% 37% 66% 54% 64% 72% visited vendor website for more use them for based a product read them shared a say vendor their job - or tech purchase at least monthly, slideshow with information is most popular decision on up from 33% information a colleague very useful and format information in 2010 after reading they use it they read a white paper frequently TIP: If the ideal person doesn't have time to write, hire an outside party to interview them and write the piece. This lends a personal voice to content, without the added pressure of writing. For more information on how we can help your organization develop compelling content assets, visit: CreateYourNextCustomer.com Source: UBM Tech 2014 Content Connects Survey CreateYour NextCustomer.com ► UBM Tech

Mastering Tech Content Marketing

shared by CYNC_marketing on Mar 13
460 views
2 shares
0 comments
Content marketing is a top priority for B2B tech marketers for good reason: IT professionals use an average of 8 types of information formats or sources for their jobs. How to keep pace?

Category

Business
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size