Master Tech Content Marketing Infographic Series: Research Reports

MASTER TECH CONTENT MARKETING INFOGRAPHIC SERIES Research Reports Fast facts to help marketers produce research reports that IT buyers will read - and share! 51% use them for their jobs 59% PURPOSE use research reports weekly or monthly They use research reports primarily for 34% said Technology News Industry research once in a while & Analysis 74% 62% Technical Case Info studies 61% 58% LENGTH Research reports should be HOW TO FIND 5 pages or less 6 to 10 pages Most turn to: 40% 29% General search engines 65% Business/tech analyst websites 59% Alerts/e-newsletters 54% Vendor websites 49% REGISTRATION ACTIONS TAKEN Most will register After reading a research report 14% will register frequently 48% if the content is relevant 65% shared the report Are you following up with your prospects? with a colleague After registering for a report 36% →53% received an email shared the report from the vendor with their boss received an email 49% 60% from the website went to a vendor website they downloaded it from for more information For more information on how we can help your organization develop compelling content assets, visit: CreateYourNextCustomer.com Source: UBM Tech 2014 Content Connects Survey CreateYour NextCustomer.com UBM Tech