Transcribed
Marketing Value Of Kobe's Free Promotion For Charmin
Black Mamba's Accidental Sponsorship Timeline LAKERS LOS ANGELES Dec 11th - Kobe Bryant is overheard by media calling his team"soft like Charmin" in practice. Dec 12th - The story was widely covered by media outlets and was a top trend on social media sites. eMarket Desk.com RADIO VALUE PRINT VALUE $250,000 $250,000 ONLINE VALUE TV VALUE $500,000 $4,000,000 online ENGAGEMENT VALUE ESTIMATED TOTAL VALUE $5,000,000+ eMarketDesk.com
Marketing Value Of Kobe's Free Promotion For Charmin
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When Kobe Bryant called his team "soft like Charmin", he unintentionally created the most valuable campaign for the toilet brand ever. eMarketDesk breaks down the total value of his accidental promotion.
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