Marketing Toolbox Superstar: The Twitter Party

Marketers looking to achieve millions of impressions in a fast and fluid environment will be hard pressed to find a better tool than the increasingly popular Twitter Party. Throughout the past year and a half, Sway Group hosted more than 40 parties on Twitter to encourage widespread collaborative conversation and connect our network with sponsoring brands. From product launches to customer discussion, Twitter Parties offer a forum for real-time brand engagement with minimal preparation and execution costs relative to other avenues generating similar impressions. By comparing party topics, duration and giveaway prizes, Sway Group determined several key takeaways to better ensure a well-attended and heavily engaged Twitter party.
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