Marketing with Augmented Reality

hidden 2011 AUGMENTED REALITY Active market participation statistics WEB BASED AR MARKETING CAMPAIGN STATISTICS 55,561 370,246 average monthly page views total page views 7.45mins average time on website STATS FOR AR CAMPAIGNS FEATURED AT EVENTS / EXHIBITIONS 25mins average dwll time 6,753 average number of one-on-one demonstrations delivered 2,251 average unique participants HOW AR IS BEING USED 8% 7% 3% 5% 16% 19% 2% 6% 16% 18% AUGMENTED REALITY ON THE MOVE.. O Juniper Research report that annual revenues from mobile AR apps were less than $1 million London-based research fim ARCchart forecast that revenues o generated from mobile phone AR applications will reach $2.2 billion http://www.free-press-release.com/news-mobile-augmented-reality-apps-to-top- 2-billion-by-2015-1292437 325 html O The total annual revenues from AR-enabled mob apps will reach $732 million, up from less than $2 million in 2010 UK based Juniper Research company http://juniperresearch com/shop/viewreport. phpnd 197 million augmented reality-capable o smartphones set to be in the global market Juniper Research report that annual O revenues from mobile AR apps will reach $732million by 2014 http://www.juniperresearch com/shop/viewreport php?id= 197 2009 2010 2011 2012 2013 2014 2015 30% of mobile subscribers having o O Augmented Reality growing from less than $20 million currently to more than $300 million Nearly 91 million AR ready O smartphones in circulation data plans in mature markets will use AR at least once a week Gartner September 2010 UK based ABI Research company http://www.abiresearch com/ research/1004689 World wide, there will be about 150 million to 200 million mobile augmented reality users, from about 600,000 in 2010 O Perey Research & Consdting in Montreux, Switzerland ARCchart expect a total installed based of over 1.6 O billion AR-enabled phones will be present in market http://www.free-press-release.com/news-mobile-augmented- reality-apps-to-top-2-billion-by-2015-1292437325 html ASCENDENCY OF AR LINKED TO IPHONES HTC Dream Oct 08 Android ° IPad 2nd generation •Nokia - April 09 2008 2009 2010 2011 09 Android HTC Magic HTC Hero HT-03A Iphone 3gs July 09 FAST FACTS 83 total number of applications listed as augmented reality in the app store prior to 2009 35 the number of augmented reality applications launched every month 43% the percentage of augmented reality applications that are free of charge 72% the number of applications under £1 in app store 79% the percentage of PCs and laptops that are augmented reality ready with webcam TOTAL MOBILE AR MARKET (£m) Split by 3 revenue streams 2010 - 2014 £500 Advertising Incremental Point of Sale £0 2010 2011 2012 2013 2014 01 04 02 Source: Juniper Research http://www.hiddenltd.com/augmented-reality-marketing-how-to-guide Contact Details: MATTHEW TRUBOW / CEO T. +44 (0)161 236 8181 [email protected] www.hiddenltd.com hidden Copyright © Hidden Creative Ltd Point of Sale ........ Try Before You Buy GPS Location Bases Searches Tourisn & Leisure Events & Conferences Brochures Product Manuals Online Content Online Campaigns Pitches & Tenders