A Marketer’s Guide to the Demographics of Boston

(Marketer's THE DEMOGRAPHICS OF THE BOSTON RECION Guide Age Composition of Boston Region Population I Tota I Male I Female 9% 8% 7% 6% 5% 4% 3% 2% 1% 0% 0-5 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70+ (In Years) Median Age of All Bostonians 38.4 Median Age of Men in Boston 37.0 Median Age of Women in Boston 39.6 David Ortiz was 37 years old during the 2012 Red Sox Season 1.2% Housing in Boston 48 % 12.2% I Detached Attached I 2 Units 1 3-4 Units 1 5-9 Units I 10-19 Units I 20+ Units I Mobile Home 6.1% 48.1 % 10.9 % 11.1% -5.5% The "Paul Revere House" in Boston, built in 1680, was the location from which Paul Revere began his famous journey on the night of April 118th, 1775. The house is still standing today at 19 North Square. Income & Economics in Boston # Of Households @ Income Level $200k + $150k - $200k $100k - $150k $75k - $100k $50k - $75k $35k - $50k $25k - $35k $15k - $25k $10k - $15k Less than $10 k 50,000 100,000 150,0000 200,000 250,000 300,000 350,000 Size of Civilian Labor Force in Boston Metro Region: 2,530,903 persons Unemployment Rate (2007 to 2011 - 5 year average) 7.6% $71,878 Median Household Income Tom Brady will make $9.75m playing for the Patriots next year. That's the equivalent income of over 135 average Boston households combined! Relationships & Marriage in Boston Marital Status by Percentage of Population over 15 I Married 45.9% 48.4% I Not Married I widowed 5.7% Movies with love stories set in Boston include. ($ amounts = the global box office totals) FEVER PITCH NEXT STOP WONDERLAND $50.45m $3.4m $136.4m IEGALIY 3 hlonde ted $141.77m $535.42m http://bostinno.com/2013/02/13/5-movies-set-in-boston-romantic-comedies/#ss_293825_1_0__ss http://espn.go.com/mlb/team/roster/_/name/bos/boston-red-sox http://www.paulreverehouse.org/about/paulreverehouse.html http://factfinder2.census.gov/faces/nav/jsf/pages/index.xhtml http://www.spotrac.com/nfl/new-england-patriots/tom-brady/l PRESENTED BY: TribalVision SOURCES ↑↑↑