Marketers Embrace (but Still Struggle with) Content Marketing

Growth Team MembershipT FROST & SULLIVA N Marketing CEO CO-SPONSOR 2014 GLOBAL MARKETING CMO I DIGITAL .COM MARKETING INSIGHT PRIORITIES SURVEY RESULTS FOR CMOS Marketers Embrace (but Still Struggle with) Content Marketing While content is king for marketers, our survey finds that it's also their principal challenge. Marketers tend to rate their content efforts as average, and they seem to be wedded to formats that predate the Internet. FREE Access the 24-page report at: http://bit.ly/OAKKNY 2014 Key Marketing Challenges PRIMARY CHALLENGE AND ROOT CAUSE Creating content that delivers value to customers | headcount Staff: Inadequate | State of Content Marketing 2014 CONTENT MARKETING EFFECTIVENESS Rate their content 65% marketing efforts as “Average" or lower Primary Obstacle Staff: Insufficient x) 48% capacity MOST EFFECTIVE CONTENT FORMATS M 43% Live Most marketers events cite traditional content vehicles as the most effective 9 39% Brochures 2014 Marketing Resource Trends STAFFING LEVELS A 57% Expect staffing to remain constant BUDGETS Expect moderate-to-no 71% overall marketing budget increases 55% However, of marketers will spend more money on content marketing Register at http://bit.ly/OAKKNY to download a free copy of our: >"2013 Global Marketing Survey Report" SOURCE: "2014 Global Marketing Survey Results" http://www.frost.com/sublib/display-market-insight.do?id=290046285. ORIGINAL FILE: JPG: http://bit.ly/lhCVI8y; PDF: http://bit.ly/NybLf Growth Team Membership TM (GTM) is a research and consulting program that supports executives within the functions that report to the CEO. M [email protected] O www.gtm.frost.com @Frost_GTM Copyright © Frost & Sullivan