Transcribed
Market Driven Strategy
Market Driven Strategy BECOMING MARKET ORIENTED DETERMINING DISTINCTIVE CAPABILITIES CUSTOMER VALUE CAPABILITIES SUPERIOR PERFORMANCE Distinctive capability is always superior to the competition and difficult to duplicate Leads to superior performance Customer is the Match customer value with company capabilities focal point
Market Driven Strategy
shared by tarresamuffet on Mar 27
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Market driven strategy is an approach, where all marketing strategy decisions begin with a clear understanding of the market, competitors and the consumers. There are four steps of a market driven str...
ategy. They are as follows:
1) Becoming market oriented- Where customer is the focal point.
2) Determining distinctive capabilities- Capabilities which are superior to the competitions and difficult to duplicate.
3) Customer value/capabilities- Match customer value with company capabilities.
4) Superior Performance- Leads to superior performance of the company.
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