The Many Faces of Influence

- THE MANY FACES OF INFLUENCE Online influencers come in many forms. From the web celebrity to the nerdy expert to the personal brand. Find out what motivates each type of influencer and understand the best ways to engage with them. THE THE THE THE PERSONAL THE THE THE THE THE THE CELEBRITY AUTHORITY CONNECTOR BRAND ANALYST ACTIVIST EXPERT INSIDER AGITATOR JOURNALIST MY ONLINE AUDIENCE IS THE SIZE OF TEXAS MY OPINION IS I LIKE TO WORTH MORE THAN GOLD IN MY SPACE I FORM AND COMMUNICATE MAKE ME CREDIBLE INSIGHTS I WROTE THE TEXTBOOK ON RESPECTED MY SUBJECT I STIR THE POT LAM AND CREATE HEALTHY MY NAME IS MY EQUITY MY BELIEFS I'MA CONNECT DOTS AND CREATE LINKS THE NEW NEWS INDUSTRY MOVE AUTHORITY WITH AN AGENDA DEBATE MOUNTAINS TRAACKR SCORE e REACH RESONANCE Engagement Power RELEVANCE Audience Size Contextual Fit WAYS TO ENGAGE OPPORTUNITIES FIND SPONSORSHIP CREATE VALUE FOR HELP GROW HIS HIS COMMUNITY HELP BUILD HIS REPUTATION & SEO AND KNOWLEDGE PROVIDE NEW DATA PROVIDE HER ACCESS BRING HER IN FOR ENGAGE IN A EXPERT OPINION FUEL THE FIRE WITH SUBSTANCE BOOST READERSHIP WITH EXCLUSIVES NETWORK HEALTHY DEBATE They can't be bought Connectors live off but they can be convinced. They're Challenge them but don't disrespect them. Your purpose is a good old journalist: Engage with them the same way you engage No different than a celebrity endorsement, you probably have to buy interested in anything will be gold. Make their attention. Help them enhance their personal brand and you'll be friends. they need to perform who disagree with Hurt it and there's no their job. Give them coming back. Find ways to support their insights and new data though, you'll need to and showcase their status and increase their visibility. their network. Bring value to it and you Help them build the Don't shy away from Stay focused on their If you compete with base of knowledge engaging with people areas of interest. Find them, engage in a healthy debate but your point of view. To make an impact ways to help them produce content, be mindful where the to further the debate with an interesting, that brings value to their audience and elevates them in their relationships. intros and help them nurture more deepen their analysis debate takes place. Never play against but don't impose your join the conversation own expertise to your home court. and help them take it exclusive, and timely to new levels. access to insider story. eyes. analysis on them. with an open mind. audience. Created by Ga Traackr