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Managing Corporate E-Reputation

MANAGING CORPORATE E-RÉPUTATION Your business has a reputation, and it's up to you to ensure it's a positive one. To make sure that people are receiving the message you want them to hear, it is vital to stay on top of your own corporate e-reputation. 1 The Internet and Your Company Today, more than 1/4 of the world's population is on the Internet and is getting its information online, rather than offline. What does this mean for your business? YOUR REPUTATION IS HERE NOW Your reputation could quickly be no longer in your hands, but rather your customer's. Anything said online, particularly on social networking sites, can instantly be seen by 2.09 billion people. You only want feedback that will be useful or that will reflect positively on Reviews are immediately available in Google. Like your company. More than 92% 53% of adult buyers regularly check reviews online before making a purchase. of Twitter users tweet recommendations for products and services. Of those, 48% actually buy the product they say they will. Humans naturally interact, and these days, this is done online just as much as offline www Control Your E-Reputation Just what are people saying about your corporation? While putting your own information out there is useful, so is staying on top of things that others are discussing. Set up Alert Tools for your company name, executives, products, and other keywords your customers might use to find your company specifically. Search Twitter and other social media and blogging sites regularly for mention of your business. Some of the following tools are helpful for an overview, but consulting a reputation management company will provide in-depth analysis. Many social search engines will also look at blog posts. SocialMentions.com offers real-time searches of a wide range of social networks, as well as analysis of the results. Tweetbeep.com can help you monitor Twitter, one of the larger social media sites out there. Kurrently.com searches out status updates on Facebook and Twitter. For an overview of pretty much everything online, Addictomatic.com is ideal and will give a look at what blogs, sites, social media, and anyone else is saying about your business. HeyStaks.com is another excellent place to find out what mentions of your company are popping up around the Internet. For the best results, consult with online reputation- management professionals. They will be the most thorough in finding mentions of your company. 3 Taking an Active Part in Reputation Management Understanding what your e-reputation is about and staying on top of what others say is not enough. Your company will need to actively build a solid, positive reputation, and that requires being proactive. Preparing a consistent content strategy: Consistent blog and e-PR posting Consistent Internal social posting communication online consumers trust 90% the recommendations of people they know A company giving samples for review can take advantage of this statistic and encourage people to offer their reviews and opinions of the product on blogs and websites. online consumers trust the opinions of those they don't know 70% 4 Tips for Building a Corporate Reputation Listen to your followers Keep clients in the loop Speak properly Making a statement needs to be done in a Most businesses A blog or other online method of merely talk at their clients on social media. The successful way that resonates with an online audience. Building a positive e-rep is more than simply doing what you say you will; it's about communicating with your audience in relatable ways. updating contacts can go a long way toward building trust, which can only enhance your reputation. ones monitor what is being said and respond. This can change people's opinions instantly. Use search engine optimization SEO ET www. You want searchers to find you first, before anyone gives you a bad review, and SEO can help that happen. Don't just optimize your website. Use SEO for social media profiles and article marketing press releases, as well as comments on other company blogs. Solve problems raised by consumers %#&@!! When someone bad-mouths your company, take the time to check into the issue. If it's something that can be resolved, do so, and you can turn an unhappy customer into a rave reviewer. Even when the issue is not yours, it can help to explain the situation and politely ask the person to remove their post. Get an exterior vision GET AN EXTERIOR VISION Professional help, agencies, benchmarking, and pro-communities give you out-of-the box ideas as well as references to tools, case studies, and real examples of how things really work in the digital world. Unless you're devoted to it, nobody can run a job and stay on top of the 45+ million Facebook status updates, 5+ million tweets, and countless other types of content generated each day online. Hiring or collaborating with a third party will help you keep up and allow you to see things from an outside view. $*4 E-REP Maintaining a corporate reputation these days is essential for business success online. Without it, anyone can say what they want without allowing you to have any say so in the matter. Constructing your company's own reputation can change all that and will make your business more accessible to potential clients. Above all, having a positive corporate reputation can be one of the best ways to generate leads, contacts, and sales. kbsd FIND US KBSD Digital Marketing is a specialized consultancy dedicated to optimizing Internet and interactive medias for companies and prominent individuals, targeting higher return on investment, global branding, online reputation management, and conversion rate optimization. http://www.kbsd.com/ Geneva, Switzerland SOURCES| T b: http://www.marketingprofs.com/articles/2004/1089/how-to-manage-your-corporate-reputation-online http://www.smallbusinessnewz.com/topnews/2008/04/24/google-92-percent-of- customers-research-buys-first http://www.bazaarvoice.com/resources/stats http://www.greenad.com/blog/?p=112 http://www.slideshare.net/ipeirotis/big-data-stupid-decisions-9326862?from=ss_embed http://www.akamai.com/stateoftheinternet/ http://www.slideshare.net/gregfromparis/online-reputation-the-art-of-war-2011 http://www.nytimes.com/2009/07/30/business/smallbusiness/30reputation.html http://www.internetworldstats.com/stats.htm MANAGING CORPORATE E-RÉPUTATION Your business has a reputation, and it's up to you to ensure it's a positive one. To make sure that people are receiving the message you want them to hear, it is vital to stay on top of your own corporate e-reputation. 1 The Internet and Your Company Today, more than 1/4 of the world's population is on the Internet and is getting its information online, rather than offline. What does this mean for your business? YOUR REPUTATION IS HERE NOW Your reputation could quickly be no longer in your hands, but rather your customer's. Anything said online, particularly on social networking sites, can instantly be seen by 2.09 billion people. You only want feedback that will be useful or that will reflect positively on Reviews are immediately available in Google. Like your company. More than 92% 53% of adult buyers regularly check reviews online before making a purchase. of Twitter users tweet recommendations for products and services. Of those, 48% actually buy the product they say they will. Humans naturally interact, and these days, this is done online just as much as offline www Control Your E-Reputation Just what are people saying about your corporation? While putting your own information out there is useful, so is staying on top of things that others are discussing. Set up Alert Tools for your company name, executives, products, and other keywords your customers might use to find your company specifically. Search Twitter and other social media and blogging sites regularly for mention of your business. Some of the following tools are helpful for an overview, but consulting a reputation management company will provide in-depth analysis. Many social search engines will also look at blog posts. SocialMentions.com offers real-time searches of a wide range of social networks, as well as analysis of the results. Tweetbeep.com can help you monitor Twitter, one of the larger social media sites out there. Kurrently.com searches out status updates on Facebook and Twitter. For an overview of pretty much everything online, Addictomatic.com is ideal and will give a look at what blogs, sites, social media, and anyone else is saying about your business. HeyStaks.com is another excellent place to find out what mentions of your company are popping up around the Internet. For the best results, consult with online reputation- management professionals. They will be the most thorough in finding mentions of your company. 3 Taking an Active Part in Reputation Management Understanding what your e-reputation is about and staying on top of what others say is not enough. Your company will need to actively build a solid, positive reputation, and that requires being proactive. Preparing a consistent content strategy: Consistent blog and e-PR posting Consistent Internal social posting communication online consumers trust 90% the recommendations of people they know A company giving samples for review can take advantage of this statistic and encourage people to offer their reviews and opinions of the product on blogs and websites. online consumers trust the opinions of those they don't know 70% 4 Tips for Building a Corporate Reputation Listen to your followers Keep clients in the loop Speak properly Making a statement needs to be done in a Most businesses A blog or other online method of merely talk at their clients on social media. The successful way that resonates with an online audience. Building a positive e-rep is more than simply doing what you say you will; it's about communicating with your audience in relatable ways. updating contacts can go a long way toward building trust, which can only enhance your reputation. ones monitor what is being said and respond. This can change people's opinions instantly. Use search engine optimization SEO ET www. You want searchers to find you first, before anyone gives you a bad review, and SEO can help that happen. Don't just optimize your website. Use SEO for social media profiles and article marketing press releases, as well as comments on other company blogs. Solve problems raised by consumers %#&@!! When someone bad-mouths your company, take the time to check into the issue. If it's something that can be resolved, do so, and you can turn an unhappy customer into a rave reviewer. Even when the issue is not yours, it can help to explain the situation and politely ask the person to remove their post. Get an exterior vision GET AN EXTERIOR VISION Professional help, agencies, benchmarking, and pro-communities give you out-of-the box ideas as well as references to tools, case studies, and real examples of how things really work in the digital world. Unless you're devoted to it, nobody can run a job and stay on top of the 45+ million Facebook status updates, 5+ million tweets, and countless other types of content generated each day online. Hiring or collaborating with a third party will help you keep up and allow you to see things from an outside view. $*4 E-REP Maintaining a corporate reputation these days is essential for business success online. Without it, anyone can say what they want without allowing you to have any say so in the matter. Constructing your company's own reputation can change all that and will make your business more accessible to potential clients. Above all, having a positive corporate reputation can be one of the best ways to generate leads, contacts, and sales. kbsd FIND US KBSD Digital Marketing is a specialized consultancy dedicated to optimizing Internet and interactive medias for companies and prominent individuals, targeting higher return on investment, global branding, online reputation management, and conversion rate optimization. http://www.kbsd.com/ Geneva, Switzerland SOURCES| T b: http://www.marketingprofs.com/articles/2004/1089/how-to-manage-your-corporate-reputation-online http://www.smallbusinessnewz.com/topnews/2008/04/24/google-92-percent-of- customers-research-buys-first http://www.bazaarvoice.com/resources/stats http://www.greenad.com/blog/?p=112 http://www.slideshare.net/ipeirotis/big-data-stupid-decisions-9326862?from=ss_embed http://www.akamai.com/stateoftheinternet/ http://www.slideshare.net/gregfromparis/online-reputation-the-art-of-war-2011 http://www.nytimes.com/2009/07/30/business/smallbusiness/30reputation.html http://www.internetworldstats.com/stats.htm MANAGING CORPORATE E-RÉPUTATION Your business has a reputation, and it's up to you to ensure it's a positive one. To make sure that people are receiving the message you want them to hear, it is vital to stay on top of your own corporate e-reputation. 1 The Internet and Your Company Today, more than 1/4 of the world's population is on the Internet and is getting its information online, rather than offline. What does this mean for your business? YOUR REPUTATION IS HERE NOW Your reputation could quickly be no longer in your hands, but rather your customer's. Anything said online, particularly on social networking sites, can instantly be seen by 2.09 billion people. You only want feedback that will be useful or that will reflect positively on Reviews are immediately available in Google. Like your company. More than 92% 53% of adult buyers regularly check reviews online before making a purchase. of Twitter users tweet recommendations for products and services. Of those, 48% actually buy the product they say they will. Humans naturally interact, and these days, this is done online just as much as offline www Control Your E-Reputation Just what are people saying about your corporation? While putting your own information out there is useful, so is staying on top of things that others are discussing. Set up Alert Tools for your company name, executives, products, and other keywords your customers might use to find your company specifically. Search Twitter and other social media and blogging sites regularly for mention of your business. Some of the following tools are helpful for an overview, but consulting a reputation management company will provide in-depth analysis. Many social search engines will also look at blog posts. SocialMentions.com offers real-time searches of a wide range of social networks, as well as analysis of the results. Tweetbeep.com can help you monitor Twitter, one of the larger social media sites out there. Kurrently.com searches out status updates on Facebook and Twitter. For an overview of pretty much everything online, Addictomatic.com is ideal and will give a look at what blogs, sites, social media, and anyone else is saying about your business. HeyStaks.com is another excellent place to find out what mentions of your company are popping up around the Internet. For the best results, consult with online reputation- management professionals. They will be the most thorough in finding mentions of your company. 3 Taking an Active Part in Reputation Management Understanding what your e-reputation is about and staying on top of what others say is not enough. Your company will need to actively build a solid, positive reputation, and that requires being proactive. Preparing a consistent content strategy: Consistent blog and e-PR posting Consistent Internal social posting communication online consumers trust 90% the recommendations of people they know A company giving samples for review can take advantage of this statistic and encourage people to offer their reviews and opinions of the product on blogs and websites. online consumers trust the opinions of those they don't know 70% 4 Tips for Building a Corporate Reputation Listen to your followers Keep clients in the loop Speak properly Making a statement needs to be done in a Most businesses A blog or other online method of merely talk at their clients on social media. The successful way that resonates with an online audience. Building a positive e-rep is more than simply doing what you say you will; it's about communicating with your audience in relatable ways. updating contacts can go a long way toward building trust, which can only enhance your reputation. ones monitor what is being said and respond. This can change people's opinions instantly. Use search engine optimization SEO ET www. You want searchers to find you first, before anyone gives you a bad review, and SEO can help that happen. Don't just optimize your website. Use SEO for social media profiles and article marketing press releases, as well as comments on other company blogs. Solve problems raised by consumers %#&@!! When someone bad-mouths your company, take the time to check into the issue. If it's something that can be resolved, do so, and you can turn an unhappy customer into a rave reviewer. Even when the issue is not yours, it can help to explain the situation and politely ask the person to remove their post. Get an exterior vision GET AN EXTERIOR VISION Professional help, agencies, benchmarking, and pro-communities give you out-of-the box ideas as well as references to tools, case studies, and real examples of how things really work in the digital world. Unless you're devoted to it, nobody can run a job and stay on top of the 45+ million Facebook status updates, 5+ million tweets, and countless other types of content generated each day online. Hiring or collaborating with a third party will help you keep up and allow you to see things from an outside view. $*4 E-REP Maintaining a corporate reputation these days is essential for business success online. Without it, anyone can say what they want without allowing you to have any say so in the matter. Constructing your company's own reputation can change all that and will make your business more accessible to potential clients. Above all, having a positive corporate reputation can be one of the best ways to generate leads, contacts, and sales. kbsd FIND US KBSD Digital Marketing is a specialized consultancy dedicated to optimizing Internet and interactive medias for companies and prominent individuals, targeting higher return on investment, global branding, online reputation management, and conversion rate optimization. http://www.kbsd.com/ Geneva, Switzerland SOURCES| T b: http://www.marketingprofs.com/articles/2004/1089/how-to-manage-your-corporate-reputation-online http://www.smallbusinessnewz.com/topnews/2008/04/24/google-92-percent-of- customers-research-buys-first http://www.bazaarvoice.com/resources/stats http://www.greenad.com/blog/?p=112 http://www.slideshare.net/ipeirotis/big-data-stupid-decisions-9326862?from=ss_embed http://www.akamai.com/stateoftheinternet/ http://www.slideshare.net/gregfromparis/online-reputation-the-art-of-war-2011 http://www.nytimes.com/2009/07/30/business/smallbusiness/30reputation.html http://www.internetworldstats.com/stats.htm MANAGING CORPORATE E-RÉPUTATION Your business has a reputation, and it's up to you to ensure it's a positive one. To make sure that people are receiving the message you want them to hear, it is vital to stay on top of your own corporate e-reputation. 1 The Internet and Your Company Today, more than 1/4 of the world's population is on the Internet and is getting its information online, rather than offline. What does this mean for your business? YOUR REPUTATION IS HERE NOW Your reputation could quickly be no longer in your hands, but rather your customer's. Anything said online, particularly on social networking sites, can instantly be seen by 2.09 billion people. You only want feedback that will be useful or that will reflect positively on Reviews are immediately available in Google. Like your company. More than 92% 53% of adult buyers regularly check reviews online before making a purchase. of Twitter users tweet recommendations for products and services. Of those, 48% actually buy the product they say they will. Humans naturally interact, and these days, this is done online just as much as offline www Control Your E-Reputation Just what are people saying about your corporation? While putting your own information out there is useful, so is staying on top of things that others are discussing. Set up Alert Tools for your company name, executives, products, and other keywords your customers might use to find your company specifically. Search Twitter and other social media and blogging sites regularly for mention of your business. Some of the following tools are helpful for an overview, but consulting a reputation management company will provide in-depth analysis. Many social search engines will also look at blog posts. SocialMentions.com offers real-time searches of a wide range of social networks, as well as analysis of the results. Tweetbeep.com can help you monitor Twitter, one of the larger social media sites out there. Kurrently.com searches out status updates on Facebook and Twitter. For an overview of pretty much everything online, Addictomatic.com is ideal and will give a look at what blogs, sites, social media, and anyone else is saying about your business. HeyStaks.com is another excellent place to find out what mentions of your company are popping up around the Internet. For the best results, consult with online reputation- management professionals. They will be the most thorough in finding mentions of your company. 3 Taking an Active Part in Reputation Management Understanding what your e-reputation is about and staying on top of what others say is not enough. Your company will need to actively build a solid, positive reputation, and that requires being proactive. Preparing a consistent content strategy: Consistent blog and e-PR posting Consistent Internal social posting communication online consumers trust 90% the recommendations of people they know A company giving samples for review can take advantage of this statistic and encourage people to offer their reviews and opinions of the product on blogs and websites. online consumers trust the opinions of those they don't know 70% 4 Tips for Building a Corporate Reputation Listen to your followers Keep clients in the loop Speak properly Making a statement needs to be done in a Most businesses A blog or other online method of merely talk at their clients on social media. The successful way that resonates with an online audience. Building a positive e-rep is more than simply doing what you say you will; it's about communicating with your audience in relatable ways. updating contacts can go a long way toward building trust, which can only enhance your reputation. ones monitor what is being said and respond. This can change people's opinions instantly. Use search engine optimization SEO ET www. You want searchers to find you first, before anyone gives you a bad review, and SEO can help that happen. Don't just optimize your website. Use SEO for social media profiles and article marketing press releases, as well as comments on other company blogs. Solve problems raised by consumers %#&@!! When someone bad-mouths your company, take the time to check into the issue. If it's something that can be resolved, do so, and you can turn an unhappy customer into a rave reviewer. Even when the issue is not yours, it can help to explain the situation and politely ask the person to remove their post. Get an exterior vision GET AN EXTERIOR VISION Professional help, agencies, benchmarking, and pro-communities give you out-of-the box ideas as well as references to tools, case studies, and real examples of how things really work in the digital world. Unless you're devoted to it, nobody can run a job and stay on top of the 45+ million Facebook status updates, 5+ million tweets, and countless other types of content generated each day online. Hiring or collaborating with a third party will help you keep up and allow you to see things from an outside view. $*4 E-REP Maintaining a corporate reputation these days is essential for business success online. Without it, anyone can say what they want without allowing you to have any say so in the matter. Constructing your company's own reputation can change all that and will make your business more accessible to potential clients. Above all, having a positive corporate reputation can be one of the best ways to generate leads, contacts, and sales. kbsd FIND US KBSD Digital Marketing is a specialized consultancy dedicated to optimizing Internet and interactive medias for companies and prominent individuals, targeting higher return on investment, global branding, online reputation management, and conversion rate optimization. http://www.kbsd.com/ Geneva, Switzerland SOURCES| T b: http://www.marketingprofs.com/articles/2004/1089/how-to-manage-your-corporate-reputation-online http://www.smallbusinessnewz.com/topnews/2008/04/24/google-92-percent-of- customers-research-buys-first http://www.bazaarvoice.com/resources/stats http://www.greenad.com/blog/?p=112 http://www.slideshare.net/ipeirotis/big-data-stupid-decisions-9326862?from=ss_embed http://www.akamai.com/stateoftheinternet/ http://www.slideshare.net/gregfromparis/online-reputation-the-art-of-war-2011 http://www.nytimes.com/2009/07/30/business/smallbusiness/30reputation.html http://www.internetworldstats.com/stats.htm MANAGING CORPORATE E-RÉPUTATION Your business has a reputation, and it's up to you to ensure it's a positive one. To make sure that people are receiving the message you want them to hear, it is vital to stay on top of your own corporate e-reputation. 1 The Internet and Your Company Today, more than 1/4 of the world's population is on the Internet and is getting its information online, rather than offline. What does this mean for your business? YOUR REPUTATION IS HERE NOW Your reputation could quickly be no longer in your hands, but rather your customer's. Anything said online, particularly on social networking sites, can instantly be seen by 2.09 billion people. You only want feedback that will be useful or that will reflect positively on Reviews are immediately available in Google. Like your company. More than 92% 53% of adult buyers regularly check reviews online before making a purchase. of Twitter users tweet recommendations for products and services. Of those, 48% actually buy the product they say they will. Humans naturally interact, and these days, this is done online just as much as offline www Control Your E-Reputation Just what are people saying about your corporation? While putting your own information out there is useful, so is staying on top of things that others are discussing. Set up Alert Tools for your company name, executives, products, and other keywords your customers might use to find your company specifically. Search Twitter and other social media and blogging sites regularly for mention of your business. Some of the following tools are helpful for an overview, but consulting a reputation management company will provide in-depth analysis. Many social search engines will also look at blog posts. SocialMentions.com offers real-time searches of a wide range of social networks, as well as analysis of the results. Tweetbeep.com can help you monitor Twitter, one of the larger social media sites out there. Kurrently.com searches out status updates on Facebook and Twitter. For an overview of pretty much everything online, Addictomatic.com is ideal and will give a look at what blogs, sites, social media, and anyone else is saying about your business. HeyStaks.com is another excellent place to find out what mentions of your company are popping up around the Internet. For the best results, consult with online reputation- management professionals. They will be the most thorough in finding mentions of your company. 3 Taking an Active Part in Reputation Management Understanding what your e-reputation is about and staying on top of what others say is not enough. Your company will need to actively build a solid, positive reputation, and that requires being proactive. Preparing a consistent content strategy: Consistent blog and e-PR posting Consistent Internal social posting communication online consumers trust 90% the recommendations of people they know A company giving samples for review can take advantage of this statistic and encourage people to offer their reviews and opinions of the product on blogs and websites. online consumers trust the opinions of those they don't know 70% 4 Tips for Building a Corporate Reputation Listen to your followers Keep clients in the loop Speak properly Making a statement needs to be done in a Most businesses A blog or other online method of merely talk at their clients on social media. The successful way that resonates with an online audience. Building a positive e-rep is more than simply doing what you say you will; it's about communicating with your audience in relatable ways. updating contacts can go a long way toward building trust, which can only enhance your reputation. ones monitor what is being said and respond. This can change people's opinions instantly. Use search engine optimization SEO ET www. You want searchers to find you first, before anyone gives you a bad review, and SEO can help that happen. Don't just optimize your website. Use SEO for social media profiles and article marketing press releases, as well as comments on other company blogs. Solve problems raised by consumers %#&@!! When someone bad-mouths your company, take the time to check into the issue. If it's something that can be resolved, do so, and you can turn an unhappy customer into a rave reviewer. Even when the issue is not yours, it can help to explain the situation and politely ask the person to remove their post. Get an exterior vision GET AN EXTERIOR VISION Professional help, agencies, benchmarking, and pro-communities give you out-of-the box ideas as well as references to tools, case studies, and real examples of how things really work in the digital world. Unless you're devoted to it, nobody can run a job and stay on top of the 45+ million Facebook status updates, 5+ million tweets, and countless other types of content generated each day online. Hiring or collaborating with a third party will help you keep up and allow you to see things from an outside view. $*4 E-REP Maintaining a corporate reputation these days is essential for business success online. Without it, anyone can say what they want without allowing you to have any say so in the matter. Constructing your company's own reputation can change all that and will make your business more accessible to potential clients. Above all, having a positive corporate reputation can be one of the best ways to generate leads, contacts, and sales. kbsd FIND US KBSD Digital Marketing is a specialized consultancy dedicated to optimizing Internet and interactive medias for companies and prominent individuals, targeting higher return on investment, global branding, online reputation management, and conversion rate optimization. http://www.kbsd.com/ Geneva, Switzerland SOURCES| T b: http://www.marketingprofs.com/articles/2004/1089/how-to-manage-your-corporate-reputation-online http://www.smallbusinessnewz.com/topnews/2008/04/24/google-92-percent-of- customers-research-buys-first http://www.bazaarvoice.com/resources/stats http://www.greenad.com/blog/?p=112 http://www.slideshare.net/ipeirotis/big-data-stupid-decisions-9326862?from=ss_embed http://www.akamai.com/stateoftheinternet/ http://www.slideshare.net/gregfromparis/online-reputation-the-art-of-war-2011 http://www.nytimes.com/2009/07/30/business/smallbusiness/30reputation.html http://www.internetworldstats.com/stats.htm

Managing Corporate E-Reputation

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Protecting Your Online Reputation: 4 Things You Need to Know

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