Make Your Ecommerce Marketing Campaigns Work

[ MAKE YOUR ECOMMERCE MARKETING CAMPAIGNS WORK FOR YOUR BUSINESS 1. KEEP AN EYE ON YOUR KPIS SUCCESSFUL MARKETING CAMPAIGNS REVENUE GROWTH Determine which campaigns deliver, which don't, and where to concentrate effort. START INCREMENTALLY We like to encourage all of our clients-particularly the early stage merchants-to think hard about what might work. MEASURE OFTEN 2. STAY ON TOP OF MARKETING Set up dashboards Analyze the checkout funnel Measure time to track purchases by time of day, traffic by time of day, and real-time on-site traffic to first purchase and track lurking/ browsing behavior to determine where your audience tends to abandon Track goals Track events Add dimension (e.g., email registration, contact form, add to cart, checkout, success) (e.g., checkout "edit" button usage, deleted items in cart, added items to Wish List, zoom/enlarge product) "Goals" don't typically help you make hard decisions unless you pair them with other data points. Once you gain better awareness of your business, you can fall into a WORKABLE ROUTINE [ CREATE] Reports and commit to reviewing with regular frequency Customer segments and figure out how to target them (or not) Guests Sales-week over week, month over month, year over year Average Order Value by customer Top 100; Top 20% Rolling SKU Report (quantity sold by month over 24 months) Number of Customers- New, Repeat, Active, Inactive Best- & Worst-selling region RMA return reasons, condition RMA worst offenders (products most often returned) Mobile Payment method breakdown 3. LOOK TO INCREASE YOUR ROI COMPARE DATA ON YOUR VARIOUS MARKETING INITIATIVES The beauty of ecommerce is that you can accurately measure and adjust with significantly less effort than with other channels. If you focus on continuous improvement, and you have the people, platform, and tools to execute; you'll see revenue growth. WE PROMISE. SD Something Digital www.SOMETHINGDIGITAL.COM