Make Way For The Agency of the Future

MAKE WAY FOR THE Markeling llgency OF THE FUTURE (.ul) THE Evolulion The digital revolution has transformed marketing Changing buyer Budgetary pressure Emergence of social channels Content marketing OF THE MARKETING AGENCY Marketing automation technologies have changed how marketers work and are rendering email service providers obsolete Many marketers don't have the resources so they will rely on agencies to provide a fully managed service AND AGENCIES MUST ADAPT TO THE CHANGES IN THE MARKET According to B2B Marketing's 2012 Marcomm Agencies Benchmarking Report, by far the greatest challenge facing B2B marketing agencies is downward pressure on clients' budget. 5 years ago, this was far less of a problem. Now the burning issue of the moment is that marketers need to produce and demonstrate return on investment. Markeling lalomation In the past few years, marketing automation has become widely accepted by marketers as a must-have technology. With marketing automation marketers can: THE NEW 'MUST HAVE' TECH DELIVER RESULTS SCORE ENGAGE NURTURE S00 IT IS NOT ONLY MARKETERS THAT NEED TO KEEP UP WITH THE NEW TECHNOLOGY, AGENCIES NEED TO KEEP UP TOO You must be digitally focused and demonstrate ROI It is important to focus on helping customers with a consistent presence across all channels And to do that, agencies must understand the technology AGENCIES HAVE A New Role THE CLIENT DEMANDS CHANGE SO THE AGENCY WHAT DOES THE Roadmap MUST ITSELF CHANGE. SO HOW DO YOU DO IT? ) POSITIONING > Many marketers have marketing automation technology. And they are looking for external support > Clients will select an agency that offers a managed service to support them LOOK LIKE? 2 SERVICES > You need content to fuel a marketing automation tool > Content planning, creation, and management are growth areas for agencies > Focus on technology, relationship marketing, integrated campaigns, analytics, and reporting MARKETING AGENCY 3 SKILLS > The new breed of agencies need new recruiting skills > Focus on adding technology and data to complement creative and communications THE AGENCY OF THE FUTURE Will.. ...INVEST IN MARKETING AUTOMATION To be the winning agency of the future, you need to partner with the right marketing automation platform. Ask your vendor the following questions: What do you offer around installation, training, and support? What packages and best practice guidance is available? How broad is your ecosystem of application partners? How frequently is your software updated? Can you integrate social into marketing campaigns? What innovations are planned for the future? ..HAVE A COMPETITIVE DIFFERENTIATOR Expect technology to have an even greater impact on marketers IN THE FUTURE Agencies will have to act to incorporate marketing automation, results-based reporting, and content creation into their service offerings Many marketers will rely on agencies to help them evolve. The agencies that embrace this new technology now will soon find themselves in possession of a huge competitive differentiator that few clients will be able to resist! In a report conducted by B2B Marketing, studies show that only 20% of marketers efficiently design, measure, and execute optimized programs across multiple channels. 43% have a strategy but it requires a lot of manual efforts. A startling 13% only produce random acts of marketing with little strategy. IT IS CLEAR THERE IS MUCH TO IMPROVE! http://www.marketo.com/ebooks/technology-and-the evolution-of-the marketing agency ::::