Look Under the Hood of a Great Pitch

LOOK UNDER THE HOOD OF A GREAT PITCH PITCH STATS & FACTS 1 CHEMISTRY 4 ATTENTION TO DETAIL 3 IMPACT Be loud. No agency (or company) ever won a pitch with an introverted, docile approach. A set of 56 A metric bolt won't fit a Ford engine mount bracket. If the components jibe, the relationship will work for the long haul. SECONDS Poor grammar or spelling in a presentation is as frustrating as searching for a 7/8" socket wrench that's in your back pocket. Length of the average elevator pitch Edelbrock headers and чо glass packs go along way in getting noticed. Average number of contact points before a face-to-face meeting 2 CREATIVITY The best pitch is unique. Go beyond just a chrome air filter cover-GET CREATIVE with looks Average number of agencies on RFP shortlists and horsepower! Average number of new biz pitches per agency/per year 25 % Average new biz wins an agency lands 7 DRIVE 80 % Get Greasy! Passion breeds success! Don't 6 KNOW-HOw Convey your expertise 5 CONNECTIVITY Of agencies allocate budgets per pitch and vision from all the be afraid to get your hands dirty. angles. If you know how to tune a carburetor but Know who the crew chief is and when, why and how to $ SK are hopelessly lost bleeding disk brakes, recruit your best talent. involve other team members for long-term support by the people who matter. Average expense per $100k of potential win BC Are you a small dog with big fight? Give your business a turbo boost with JumpStart-a campaign that turns the traditional pitch on its ear by awarding $100,000 in agency services to the emerging company Jumpstarts who delivers the best pitch. Enter by October 26, 2012. bluecollaragency.com/jumpstart PITCH THE AGENCY. WIN $100K. Sources http://www.alumni.hbs.edu/careers/pitch http://adage.com/article/small-agency-diary/helps-pitching-client-s-point-view/235576/ John Burton, Director of New Business, Blue Collar Interactive