Learn how to motivate the crowd

learn how to MOTIVATE THE CROWD Number of crowdsourcing contributors doubles every year. Use Motivation Wheel to find out how to attract them to your project too. 1 LEARN TO TALK VIA WEB SITES FIRST There are three levels of online engagement with the crowd. Learn to talk first before you ask for contribution. Study web directing basics. Talking Interacting Contributing 2 TREAT CROWDSOURCING AS A JOB POSITION People work in their free time on crowdsourcing projects because they lack something at their daily job. You need to give them motivation they don't have at their full-time occupation. 3 UNDERSTAND THAT MONEY IS NOT EVERYTHING Motivation Wheel shows how much are all 5 motivation factors fulfilled in a particular job. The one below depicts an ideal position. Wouldn't it be great to be proud of yourself, have fun, work on something great with colleagues you love and get really well paid? 1. PRIDE People want to be proud of themselves. They want to know they are doing a great job, that they are t they are developing experts in their fields and themselves. 5. MONEY 2. FUN Used wisely, financial incentives can be a very strong tool. Who Being good at something might not be enough. I might be really good at creating Excel spreadsheets but if it is not fun for me I do not want to be a professional Excel would not want to earn some extra cash? expert. 3. IMPACT 4. RELATIONSHIPS The colleagues can be the reason why employees stay at a job they do not like and Even the most boring tasks can become exciting if you are a part of a project with a strong positive impact. vice versa. GET INSPIRED BY OTHERS Study Motivation Wheels of other crowdsourcing projects. Here are some examples: WIKIPEDIA The Free Encyclopedia INNOCENTIVE Pride Pride Fun Fun Money Money Relationships Impact Relationships Impact fold it a ideaswatch Solve Puzzles for Science Pride Pride Fun Fun Money Money Relationships Impact Relationships Impact 5 DESIGN YOUR MOTIVATION WHEEL Which factors might your potential contributors miss at their jobs? Focus on one or two and find a way how to fulfill them. PRIDE Help the best contributors become famous. Make sure their contributions are visible and easily sharable via social networks. Regularly announce the most active participants in as many channels as possible. Create a profile page where they can promote themselves or their projects. Make them compete against each other. MONEY Think twice about using money as a motivation factor. Not only cuts it a slice from your crowdsourcing budget, even a little financial incentive might shift the users' FUN Visualization is fun. Use progress bars or any other visual elements where possible. Replace boring writing with drag and drop or simple clicking. Give the crowd a single behavior significantly as it might draw attention from all the other number to strive for, whether it is amount factors. If you want to use it despite of articles or number of ideas shared. that, focus creating a Create interesting graphs or publish infographics showing admirable figures. Invest into graphics. Gamify. on sustainable business model. IMPACT Make sure your vision is strong enough and easy to communicate. Wikipedia. Writing articles is boring, making human knowledge free for all isn't. Create a RELATIONSHIPS Get inspired by Provide users enough space to meet, talk and work together. Let them create their profiles to show their interests. Integrate social networks. Use photos of users everywhere. Organize offline gatherings, if possible. short professionally-looking video to get your message through. f / webdirecting Motivation Wheel concept was developed by WEB directing .com / webdirecting * http://www.logocontestreviews.com/crowdsourcing-industry-report-2012/