Lead Generation Infographic

Local Lead Generation. Local, Social, Immediate. Marketing and sales are becoming rapidly intertwined. The traditional sales funnel now extends beyond pre-determined conceptual boundaries. Prospects become qualified even before they reach sales material. Consumers are using local and geo-targeted search, are influenced by social signals when making decisions, use mobile What's Driving Change? Mobile Penetration Smart-phones allow for hyperlocal, hypersocial communications & interactions devices to search and expect to find what they are looking for immediately. Improved Cross-Platform Integration Social Media and Search are now connected Recent Developments Google Places Became Google+ Local Twitter Tailored Trends Google + Integration in search results Linkedin Company Pages Facebook Open Graph open to developers Pinterest Business Accounts for Brands Local Discovery Ange St Gerrard St E Dung St 4 in 10 consumers use local search Torunto Dundas St w once a day, 2/3 use it 4 times per week Queen StE Entertainment District Most Look For: •Listings •Phone Number •Hours of Operation •Business Website Incidence of Local Search by Product Category 84 80 79 77 72 70 70 70 Contractors Retail Store Automotive Restaurants and Dining Financial Services Professional Services Social Weight & Signals g+ yelpe A 1 B it 33% 97% 46° 38% 33% of searchers 97% who made a seek social proof: consumer ratings 46% feel they can be brutally honest on the Internet 38% aim to influence purchase based on an online review others when they and reviews express their preferences online found the review to be accurate 7 in10 who read reviews share them with friends Social Content Sharing More Canadians are spending more time on social networking sites. +15% Visitors в +60% Visitors +20% Minutes Spent +98% Minutes Spent in +39% Visitors You 179% rise in viewing Tube intensity in 2012 +70% Minutes They read, watch and share quality content. Mobile in Canada 45° Canadian Smartphone subscribers are accessing more mobile content: • News and Information +43% • Social Networking and Blogs +40% • Search +30% Smartphone usage in Canada Lead Management More than 70% of leads generated are wasted • Ignored by sales personnel • Delayed response Not qualified • Sales force uses outdated tactics Interest fades fast, prospects just move on Proper Communication - Consistent positioning across all touchpoints •Optimize what you already own • Earn the trust of your audience - Modernize your sales process Owned Media Mobile Earned Media • Website • Blog • Local Listings • Facebook Page • Twitter Account • Pinterest Account • Mobile friendly website • Responsive design • Geo-Location Data • Call Functionality • Customers become the channel • Transparent and evergreen • Most credible • Can be in the form of reviews, blog posts, likes, re-tweets Manage Leads • Immediate response works • Responding within 5 minutes of a lead being generated leads to 21 times higher chances of qualifying • Communication must be consistent with all other brand touchpoints Resources comScore: 2012 Canadian Digital Future in Focus (Comscore/The Kelsey Group, Oct. 2007) (Deloitte & Touche, Sept. 2007) http://www.forbes.com/sites/kenkrogue/2012/07/12/the-black-hole-that-executives-dont-know-about/4/ http://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/ http://www.leadresponsemanagement.org/Irm_study http://www.forbes.com/sites/kenkrogue/2012/07/12/the-black-hole-that-executives-dont-know-about/3/ http://www.motomessage.com/consumer-review-statistics-drive-wordofmouth-advertising/ http://www.powerreviews.com/resources/social-commerce-stats http://img2.yp.com/radiant/radiant_assets_49232_YP_StreetFight Local_Search_Report.pdf |LEAD LOGIC Lead Generation www.leadlogic.ca Transportation Personal and Fitness