Landing Page Optimization - Produce Better Conversions

LANDING PAGE OPTIMIZATION Produce Better Conversions Why are Landing Pages so Important? When using landing pages in accordance with pay-per-click campaigns and other similar internet marketing efforts, they produce better conversions than a regular web page. They are custom designed for a targeted audience with the intention of driving qualified leads to a particular offer. Landing Page Framework Captivating Header: Attention Grabbing Image and H1 Conversion Piece: lorenlan Get the User to Take Action with a Form, Button, Video, etc. LOGO 555.555.5555 Lorem Ipsum Dolor Sit CTA Trust Indicator: Testimonials, Social Proof, Reviews, etc. Content: Check Spelling Grammar, and Keep Word Count Low Keys To Success Jail the Page Relevance to the Campaign The landing page must reflect back on the source it came from. For example; if you are using Facebook ads to promote an offer, the page should use the same offer as the original ad. Get rid of your navigation to keep users on the landing page. iolor Sit Keywords Your landing page should target 2 to 3 keywords that are used in the original ad copy. Call to Actions Add Graphic Elements When used effectively, images can evoke emotion and compel the user to stay on the page longer & explore the offer. Use the right action words for your campaign. You want it to be as easy as possible for the user to convert. We commend having one above the fold and having more than one per page if the page is scrollable in most browsers. Also, try to use a contrasting color to make sure it stands out. SHALL Our Erperience Drives Your Results » Tell Me More What's Next?!? Post-Conversion Marketing Direct visitors to a thank you page, this allows for you to further engage with your customers. LOGO LOGO Lorem Ipsum Dolor Sit THANK YOU CTA CTA CTA CTA There is Always Room for Improvements Test é Update Constantly A/B Testing Multivariate Testing Test versions against each other to determine which is more effective based on conversions. Test multiple variations of graphic elements to identify the most effective combinations. Testing needs to run for longer to achieve statistical significance. Lorem Ipsu Dolar S Lerem tpsum DolarSR LOGO Lore a Ipsum Dolnrs TESTED VS Conversions Conversions 100% B Remember: What Looks Optimized Landing Page like an "early winner" often wwww is not. Should I Use a Landing Page? Does your business have multiple locations? Yes No Do you use paid advertisements (Google AdWords, Facebook Ads, banner ads, etc.) to drive traffic to your website? Yes No Do you have different kinds of users or customers? Yes No Do you use email marketing to offer specials to your customers or drive traffic back to your site? Yes No Do you promote your website using direct mail? Yes No If you answered "Yes" to any of the questions above, you would benefit from using landing pages. Any time you can offer a specific product or service, or if you are directing users to your site for a specific offer, using a landing page will come in handy. HHALL Designed by Hall Internet Marketing © 2012 INTERNET MARKETING www.hallme.com LANDING PAGE OPTIMIZATION Produce Better Conversions Why are Landing Pages so Important? When using landing pages in accordance with pay-per-click campaigns and other similar internet marketing efforts, they produce better conversions than a regular web page. They are custom designed for a targeted audience with the intention of driving qualified leads to a particular offer. Landing Page Framework Captivating Header: Attention Grabbing Image and H1 Conversion Piece: lorenlan Get the User to Take Action with a Form, Button, Video, etc. LOGO 555.555.5555 Lorem Ipsum Dolor Sit СТА Trust Indicator: Testimonials, Social Proof, Reviews, etc. Content: Check Spelling Grammar, and Keep Word Count Low Keys To Success Jail the Page Relevance to the Campaign The landing page must reflect back on the source it came from. For example; if you are using Facebook ads to promote an offer, the page should use the same offer as the original ad. Get rid of your navigation to keep users on the landing page. iolor Sit Keywords Your landing page should target 2 to 3 keywords that are used in the original ad copy. Call to Actions Add Graphic Elements When used effectively, images can evoke emotion and compel the user to stay on the page longer & explore the offer. Use the right action words for your campaign. You want it to be as easy as possible for the user to convert. We commend having one above the fold and having more than one per page if the page is scrollable in most browsers. Also, try to use a contrasting color to make sure it stands out. SHALL Our Erperience Drives Your Results » Tell Me More What's Next?!? Post-Conversion Marketing Direct visitors to a thank you page, this allows for you to further engage with your customers. LOGO LOGO Lorem Ipsum Dolor Sit THANK YOU СТА СТА СТА СТА There is Always Room for Improvements Test é Update Constantly A/B Testing Multivariate Testing Test versions against each other to determine which is more effective based on conversions. Test multiple variations of graphic elements to identify the most effective combinations. Testing needs to run for longer to achieve statistical significance. Lorem Ipsu Dolar S Lerem tpsum DolarSR LOGO A B Lore a Ipsum Dolnrs TESTED VS Conversions Conversions 100% B Remember: What Looks Optimized Landing Page like an "early winner" often wwww is not. Should I Use a Landing Page? Does your business have multiple locations? Yes No Do you use paid advertisements (Google AdWords, Facebook Ads, banner ads, etc.) to drive traffic to your website? Yes No Do you have different kinds of users or customers? Yes No Do you use email marketing to offer specials to your customers or drive traffic back to your site? Yes No Do you promote your website using direct mail? Yes No If you answered "Yes" to any of the questions above, you would benefit from using landing pages. Any time you can offer a specific product or service, or if you are directing users to your site for a specific offer, using a landing page will come in handy. HHALL Designed by Hall Internet Marketing © 2012 INTERNET MARKETING www.hallme.com