Keyword Research Process

HOW TO DO KEYWORD RESEARCH IDENTIFY YOUR LANDING PAGES Usually landing pages are your home page and some specific internal pages (or even types of internal pages, e.g. general categories, subcategories and product pages). PRODUCT PAGE omodo CATEGORN HOME PAGE DO ROUGH KEYWORD RESEARCH Once the landing pages and their specific topics have been identified, the next step is brainstorming. Come up with a short list of keywords for each page or page type. Just rely on your common sense, try to imagine how real customer might look for your products. As a result, we get the list #1. Keyword, keyword, keyword, keyword. promodo PRODUCT PAGE Keyword, keyword, keyword, keyword. prom # 1 modo LIST CTEGORI Keyword, keyword, keyword, keyword. HOME PAGE eromoda Copy/paste the list in Google Keyword Tool (GKT). GKT is the most powerful and important tool in the whole process of keyword research. CHECK KEYWORD POPULARITY WITH GOOGLE KEYWORD promodo ТOL Apromad GKT suggests Google Tool KEYWORD 2 KETWORD 2 KEYWORD KEYWORD #1 KENWORD KEYWORD 1 苦 5 LIST #2 Thus you get Add all keywords hinted by GKT to the list #2 and Once you have It will estimate the average number of searches for all keywords from the first list and help to find out new keywords. measured the can move on. the list. search volume, low-volume keywords have to be thrown out. low-volume keywords DO COMPETITOR ANALYSIS This is the most difficult step. Now you need to expand the list by other good keywords and remove the most competitive ones. The main tasks during competitive analysis are: orome 3 Find out good keywords which you have not included in the keyword list yet. 1 Finding strong sites and your direct competitors. 2 Evaluate your competition for the specific keywords and discard the most competitive ones (not effective in terms of ROI). omode The first task (finding strong sites and your direct competitors) is simple: just "google" the best keywords from the list #2 and find 3 to The third task is the simplest one. Look for new keywords by the following ways: The second problem is solved by scanning Google SERPS for particular keywords; discard a keyword if top-20 is all occupied by old and powerful sites. nodo • Look through the meta-titles and landing pages of the most powerful competitors. There is always something useful there; romo KETWORD I2 LIST 5 (rarely more) strong competitors using data provided by SEOQuake Firefox extension. #2 • Download the lists of organic and AdWords keywords of your competitors from the SemRush.com site; KEYWORD 2 KEYWORD 2 • Scan the anchors of links obtained by Yahoo.com or program CS Yazzle. KEYWO- GOOGLECOM KEYWORD 2 LIST promodo #2 SEOQuake KEWORD #2 KEYWORD 2 KEYWORD #3 omod KEYWORD #3 LIST KEYWORD #3 #3 Excessively competitive keywords 2 SEOQuake summarizes the information from the following services: Alexa.com (the amount of traffic), Compete.com (the amount of traffic), Yahoo.com (the number of links to a site), Google.com (number of pages in the index), DomainTools.com (domain information), etc. Now you have the list #3. promodo FINALIZE THE LIST Check the list #3 once again with Google Keyword Tool to throw out the keywords with low search promod SEOQuake volume, and again check them in Google SERPS with SEOQuake extension turned on to see the level of competition; scan and evaluate their quantity (so that they are not too numerous). And now you get the final (#4) list of keywords. GKT 共 5 KETWORD 4 KEYWORD 4 UST THAT'S IT, EXHALE AND COME UP! Brought to you by oromo & promodo www.promodo.com prome prome promodo pron KEYWGRD F2 oromodo erome oromodo promodo romodo promodo prode promodo CHOM promodo promodo promodo rome Coromodo omode HOW TO DO KEYWORD RESEARCH IDENTIFY YOUR LANDING PAGES Usually landing pages are your home page and some specific internal pages (or even types of internal pages, e.g. general categories, subcategories and product pages). PRODUCT PAGE omodo CATEGORN HOME PAGE DO ROUGH KEYWORD RESEARCH Once the landing pages and their specific topics have been identified, the next step is brainstorming. Come up with a short list of keywords for each page or page type. Just rely on your common sense, try to imagine how real customer might look for your products. As a result, we get the list #1. Keyword, keyword, keyword, keyword. promodo PRODUCT PAGE Keyword, keyword, keyword, keyword. prom # 1 modo LIST CTEGORI Keyword, keyword, keyword, keyword. HOME PAGE eromoda Copy/paste the list in Google Keyword Tool (GKT). GKT is the most powerful and important tool in the whole process of keyword research. CHECK KEYWORD POPULARITY WITH GOOGLE KEYWORD promodo ТOL Apromad GKT suggests Google Tool KEYWORD 2 KETWORD 2 KEYWORD KEYWORD #1 KENWORD KEYWORD 1 苦 5 LIST #2 Thus you get Add all keywords hinted by GKT to the list #2 and Once you have It will estimate the average number of searches for all keywords from the first list and help to find out new keywords. measured the can move on. the list. search volume, low-volume keywords have to be thrown out. low-volume keywords DO COMPETITOR ANALYSIS This is the most difficult step. Now you need to expand the list by other good keywords and remove the most competitive ones. The main tasks during competitive analysis are: orome 3 Find out good keywords which you have not included in the keyword list yet. 1 Finding strong sites and your direct competitors. 2 Evaluate your competition for the specific keywords and discard the most competitive ones (not effective in terms of ROI). omode The first task (finding strong sites and your direct competitors) is simple: just "google" the best keywords from the list #2 and find 3 to The third task is the simplest one. Look for new keywords by the following ways: The second problem is solved by scanning Google SERPS for particular keywords; discard a keyword if top-20 is all occupied by old and powerful sites. nodo • Look through the meta-titles and landing pages of the most powerful competitors. There is always something useful there; romo KETWORD I2 LIST 5 (rarely more) strong competitors using data provided by SEOQuake Firefox extension. #2 • Download the lists of organic and AdWords keywords of your competitors from the SemRush.com site; KEYWORD 2 KEYWORD 2 • Scan the anchors of links obtained by Yahoo.com or program CS Yazzle. KEYWO- GOOGLECOM KEYWORD 2 LIST promodo #2 SEOQuake KEWORD #2 KEYWORD 2 KEYWORD #3 omod KEYWORD #3 LIST KEYWORD #3 #3 Excessively competitive keywords 2 SEOQuake summarizes the information from the following services: Alexa.com (the amount of traffic), Compete.com (the amount of traffic), Yahoo.com (the number of links to a site), Google.com (number of pages in the index), DomainTools.com (domain information), etc. Now you have the list #3. promodo FINALIZE THE LIST Check the list #3 once again with Google Keyword Tool to throw out the keywords with low search promod SEOQuake volume, and again check them in Google SERPS with SEOQuake extension turned on to see the level of competition; scan and evaluate their quantity (so that they are not too numerous). And now you get the final (#4) list of keywords. GKT 共 5 KETWORD 4 KEYWORD 4 UST THAT'S IT, EXHALE AND COME UP! Brought to you by oromo & promodo www.promodo.com prome prome promodo pron KEYWGRD F2 oromodo erome oromodo promodo romodo promodo prode promodo CHOM promodo promodo promodo rome Coromodo omode HOW TO DO KEYWORD RESEARCH IDENTIFY YOUR LANDING PAGES Usually landing pages are your home page and some specific internal pages (or even types of internal pages, e.g. general categories, subcategories and product pages). PRODUCT PAGE omodo CATEGORN HOME PAGE DO ROUGH KEYWORD RESEARCH Once the landing pages and their specific topics have been identified, the next step is brainstorming. Come up with a short list of keywords for each page or page type. Just rely on your common sense, try to imagine how real customer might look for your products. As a result, we get the list #1. Keyword, keyword, keyword, keyword. promodo PRODUCT PAGE Keyword, keyword, keyword, keyword. prom # 1 modo LIST CTEGORI Keyword, keyword, keyword, keyword. HOME PAGE eromoda Copy/paste the list in Google Keyword Tool (GKT). GKT is the most powerful and important tool in the whole process of keyword research. CHECK KEYWORD POPULARITY WITH GOOGLE KEYWORD promodo ТOL Apromad GKT suggests Google Tool KEYWORD 2 KETWORD 2 KEYWORD KEYWORD #1 KENWORD KEYWORD 1 苦 5 LIST #2 Thus you get Add all keywords hinted by GKT to the list #2 and Once you have It will estimate the average number of searches for all keywords from the first list and help to find out new keywords. measured the can move on. the list. search volume, low-volume keywords have to be thrown out. low-volume keywords DO COMPETITOR ANALYSIS This is the most difficult step. Now you need to expand the list by other good keywords and remove the most competitive ones. The main tasks during competitive analysis are: orome 3 Find out good keywords which you have not included in the keyword list yet. 1 Finding strong sites and your direct competitors. 2 Evaluate your competition for the specific keywords and discard the most competitive ones (not effective in terms of ROI). omode The first task (finding strong sites and your direct competitors) is simple: just "google" the best keywords from the list #2 and find 3 to The third task is the simplest one. Look for new keywords by the following ways: The second problem is solved by scanning Google SERPS for particular keywords; discard a keyword if top-20 is all occupied by old and powerful sites. nodo • Look through the meta-titles and landing pages of the most powerful competitors. There is always something useful there; romo KETWORD I2 LIST 5 (rarely more) strong competitors using data provided by SEOQuake Firefox extension. #2 • Download the lists of organic and AdWords keywords of your competitors from the SemRush.com site; KEYWORD 2 KEYWORD 2 • Scan the anchors of links obtained by Yahoo.com or program CS Yazzle. KEYWO- GOOGLECOM KEYWORD 2 LIST promodo #2 SEOQuake KEWORD #2 KEYWORD 2 KEYWORD #3 omod KEYWORD #3 LIST KEYWORD #3 #3 Excessively competitive keywords 2 SEOQuake summarizes the information from the following services: Alexa.com (the amount of traffic), Compete.com (the amount of traffic), Yahoo.com (the number of links to a site), Google.com (number of pages in the index), DomainTools.com (domain information), etc. Now you have the list #3. promodo FINALIZE THE LIST Check the list #3 once again with Google Keyword Tool to throw out the keywords with low search promod SEOQuake volume, and again check them in Google SERPS with SEOQuake extension turned on to see the level of competition; scan and evaluate their quantity (so that they are not too numerous). And now you get the final (#4) list of keywords. GKT 共 5 KETWORD 4 KEYWORD 4 UST THAT'S IT, EXHALE AND COME UP! Brought to you by oromo & promodo www.promodo.com prome prome promodo pron KEYWGRD F2 oromodo erome oromodo promodo romodo promodo prode promodo CHOM promodo promodo promodo rome Coromodo omode HOW TO DO KEYWORD RESEARCH IDENTIFY YOUR LANDING PAGES Usually landing pages are your home page and some specific internal pages (or even types of internal pages, e.g. general categories, subcategories and product pages). PRODUCT PAGE omodo CATEGORN HOME PAGE DO ROUGH KEYWORD RESEARCH Once the landing pages and their specific topics have been identified, the next step is brainstorming. Come up with a short list of keywords for each page or page type. Just rely on your common sense, try to imagine how real customer might look for your products. As a result, we get the list #1. Keyword, keyword, keyword, keyword. promodo PRODUCT PAGE Keyword, keyword, keyword, keyword. prom # 1 modo LIST CTEGORI Keyword, keyword, keyword, keyword. HOME PAGE eromoda Copy/paste the list in Google Keyword Tool (GKT). GKT is the most powerful and important tool in the whole process of keyword research. CHECK KEYWORD POPULARITY WITH GOOGLE KEYWORD promodo ТOL Apromad GKT suggests Google Tool KEYWORD 2 KETWORD 2 KEYWORD KEYWORD #1 KENWORD KEYWORD 1 苦 5 LIST #2 Thus you get Add all keywords hinted by GKT to the list #2 and Once you have It will estimate the average number of searches for all keywords from the first list and help to find out new keywords. measured the can move on. the list. search volume, low-volume keywords have to be thrown out. low-volume keywords DO COMPETITOR ANALYSIS This is the most difficult step. Now you need to expand the list by other good keywords and remove the most competitive ones. The main tasks during competitive analysis are: orome 3 Find out good keywords which you have not included in the keyword list yet. 1 Finding strong sites and your direct competitors. 2 Evaluate your competition for the specific keywords and discard the most competitive ones (not effective in terms of ROI). omode The first task (finding strong sites and your direct competitors) is simple: just "google" the best keywords from the list #2 and find 3 to The third task is the simplest one. Look for new keywords by the following ways: The second problem is solved by scanning Google SERPS for particular keywords; discard a keyword if top-20 is all occupied by old and powerful sites. nodo • Look through the meta-titles and landing pages of the most powerful competitors. There is always something useful there; romo KETWORD I2 LIST 5 (rarely more) strong competitors using data provided by SEOQuake Firefox extension. #2 • Download the lists of organic and AdWords keywords of your competitors from the SemRush.com site; KEYWORD 2 KEYWORD 2 • Scan the anchors of links obtained by Yahoo.com or program CS Yazzle. KEYWO- GOOGLECOM KEYWORD 2 LIST promodo #2 SEOQuake KEWORD #2 KEYWORD 2 KEYWORD #3 omod KEYWORD #3 LIST KEYWORD #3 #3 Excessively competitive keywords 2 SEOQuake summarizes the information from the following services: Alexa.com (the amount of traffic), Compete.com (the amount of traffic), Yahoo.com (the number of links to a site), Google.com (number of pages in the index), DomainTools.com (domain information), etc. Now you have the list #3. promodo FINALIZE THE LIST Check the list #3 once again with Google Keyword Tool to throw out the keywords with low search promod SEOQuake volume, and again check them in Google SERPS with SEOQuake extension turned on to see the level of competition; scan and evaluate their quantity (so that they are not too numerous). And now you get the final (#4) list of keywords. GKT 共 5 KETWORD 4 KEYWORD 4 UST THAT'S IT, EXHALE AND COME UP! Brought to you by oromo & promodo www.promodo.com prome prome promodo pron KEYWGRD F2 oromodo erome oromodo promodo romodo promodo prode promodo CHOM promodo promodo promodo rome Coromodo omode HOW TO DO KEYWORD RESEARCH IDENTIFY YOUR LANDING PAGES Usually landing pages are your home page and some specific internal pages (or even types of internal pages, e.g. general categories, subcategories and product pages). PRODUCT PAGE omodo CATEGORN HOME PAGE DO ROUGH KEYWORD RESEARCH Once the landing pages and their specific topics have been identified, the next step is brainstorming. Come up with a short list of keywords for each page or page type. Just rely on your common sense, try to imagine how real customer might look for your products. As a result, we get the list #1. Keyword, keyword, keyword, keyword. promodo PRODUCT PAGE Keyword, keyword, keyword, keyword. prom # 1 modo LIST CTEGORI Keyword, keyword, keyword, keyword. HOME PAGE eromoda Copy/paste the list in Google Keyword Tool (GKT). GKT is the most powerful and important tool in the whole process of keyword research. CHECK KEYWORD POPULARITY WITH GOOGLE KEYWORD promodo ТOL Apromad GKT suggests Google Tool KEYWORD 2 KETWORD 2 KEYWORD KEYWORD #1 KENWORD KEYWORD 1 苦 5 LIST #2 Thus you get Add all keywords hinted by GKT to the list #2 and Once you have It will estimate the average number of searches for all keywords from the first list and help to find out new keywords. measured the can move on. the list. search volume, low-volume keywords have to be thrown out. low-volume keywords DO COMPETITOR ANALYSIS This is the most difficult step. Now you need to expand the list by other good keywords and remove the most competitive ones. The main tasks during competitive analysis are: orome 3 Find out good keywords which you have not included in the keyword list yet. 1 Finding strong sites and your direct competitors. 2 Evaluate your competition for the specific keywords and discard the most competitive ones (not effective in terms of ROI). omode The first task (finding strong sites and your direct competitors) is simple: just "google" the best keywords from the list #2 and find 3 to The third task is the simplest one. Look for new keywords by the following ways: The second problem is solved by scanning Google SERPS for particular keywords; discard a keyword if top-20 is all occupied by old and powerful sites. nodo • Look through the meta-titles and landing pages of the most powerful competitors. There is always something useful there; romo KETWORD I2 LIST 5 (rarely more) strong competitors using data provided by SEOQuake Firefox extension. #2 • Download the lists of organic and AdWords keywords of your competitors from the SemRush.com site; KEYWORD 2 KEYWORD 2 • Scan the anchors of links obtained by Yahoo.com or program CS Yazzle. KEYWO- GOOGLECOM KEYWORD 2 LIST promodo #2 SEOQuake KEWORD #2 KEYWORD 2 KEYWORD #3 omod KEYWORD #3 LIST KEYWORD #3 #3 Excessively competitive keywords 2 SEOQuake summarizes the information from the following services: Alexa.com (the amount of traffic), Compete.com (the amount of traffic), Yahoo.com (the number of links to a site), Google.com (number of pages in the index), DomainTools.com (domain information), etc. Now you have the list #3. promodo FINALIZE THE LIST Check the list #3 once again with Google Keyword Tool to throw out the keywords with low search promod SEOQuake volume, and again check them in Google SERPS with SEOQuake extension turned on to see the level of competition; scan and evaluate their quantity (so that they are not too numerous). And now you get the final (#4) list of keywords. GKT 共 5 KETWORD 4 KEYWORD 4 UST THAT'S IT, EXHALE AND COME UP! Brought to you by oromo & promodo www.promodo.com prome prome promodo pron KEYWGRD F2 oromodo erome oromodo promodo romodo promodo prode promodo CHOM promodo promodo promodo rome Coromodo omode