Job Seekers Should Capitalize On Digital Marketing Skills Gap

CAPITALIZING ON THE DIGITAL MARKETING TALENT GAP As marketing and advertising executives lament the lack of digital talent within their organizations, opportunities abound for qualified professionals positioned to answer the call. HELP WANTED of nearly 750 Fortune 500 8% global agency executives 8% believe their teams are strong across all areas of digital marketing. 76% of marketers agree that their profession has transformed more in the last two years than in the previous 50. 1960 1970 1980 1990 2000 2010 2020 PRIORITY POSITIONS LARGE CORPS NEED: CONTENT MARKETING SOCIAL MEDIA WEB ANALYTICS MARKETING 昆 f in AGENCIES NEED: MOBILE MARKETING WEB ANALYTICS MARKETING AUTOMATION f in MOBILE DEVELOPER $84,000 to $120,000 SEO/SEM SPECIALIST (1-3 YRS) $50,000 to $66,000 MARKETING ANALYTICS SPECIALIST (1-3 YRS) SOCIAL MEDIA MARKETER $59.000 to $80,000 $55,000 to $72.000 DISTINGUISHED CANDIDATES 20% The certified skills gained from these inexpensive (and often free) resources can quickly grab the attention of employers facing limited training budgets. of marketing staff have enhanced their skills outside of school or the workplace by attending in-person training courses or online classes. profiles Sources pr2020.com/blog/is-your-digital-marketing-working onlinemarketinginstitute.org/blog/2013/11/state-of-digital-marketing-talent-report/ roberthalf.com/creativegroup/marketing-salaries wWW.CAREERPROFILES.COM blogs.adobe.com/digitalmarketing/digital-marketing/digital-distress-study-what-keeps- marketers-up-at-night/ f 8* careerprofiles.com/career-services/career-resources/lynda-com-software-tutorials/