Job search media in London

JOB SEARCH MEDIA The way Londoners look for jobs is changing. More and more people are using social and online media to find their next role, but employers have been slow to adopt these new media. PROPORTION OF LONDONERS USING DIFFERENT MEDIA TO LOOK FOR A JOB 43% of londoners use social media to look for a job 13% Careers advisor 27% Jobcentre plus 67% Recruitment websites 43% Social media 61% 48% Friends and family 51% Adverts in printed media Recruitment agency 52% Direct contact with organisation Business leaders are especially likely to use LinkedIn to look for a job 30% 13% Linked in Linked in Business Others leaders 19% 17% Other Other social media social media Men are more likely than women to use social media to look for a job 30% 18% Linked in Linked in Male Female 15% 22% Other Other social media social media SEARCHERS' VS. ADVERTISERS' USE OF MEDIA Only 14% of companies advertise jobs on social media Londoners look for 25% jobs on Linked in Londoners look for jobs 18% on other social media 8% Employers advertise on Linked in 8% Employers advertise on other social media Recruitment websites are still jobseekers' favourite media Londoners look on Londoners use 67% recruitment websites 61% recruitment agencies / Employers advertise 34/0 on recruitment websites 29% Employers use recruitment agencies Londoners look for Londoners contact 517% jobs in printed media 52% employers directly Employers advertise 28% in printed media Employers advertise 43% on their own site RECRUITMENT WEBSITES USING SOCIAL MEDIA 14% of London job boards promote vacancies on social media Employers cannot always rely on recruitment websites to advertise their jobs using social media. Only 14% of London job boards promote vacancies on Twitter & LinkedIn (one using both). Five of eight major national recruitment websites tweet jobs, and only three have LinkedIn groups. in in. 14% in in in in. 38% London job boards with LinkedIn groups: Major national job boards with LinkedIn groups: londonlovesjobs.com monster.com londoncareers.net reed.co.uk jobserve.com 14% Major national job boards advertising on Twitter: London job boards advertised on Twitter: londonlovesjobs.com monster.com londonjobsfinder.com reed.co.uk jobsite.co.uk jobserve.com jobsguardian.co.uk JOB-RELATED SEARCHES ON GOOGLE Searches containing jobs' were up 39% in one year Many more people are starting their job search on Google. In June 2011 there were 39% more job-related searches in the UK than during the same period in 2010. UK Google searches containing 'jobs' weekly & annual average 2009 ' 2010 2011 There were 49% more searches for London jobs in the UK in June 2011 than in June 2010 UK Google searches containing London jobs' weekly & annual average 2009 2010 2011 WHAT DO LONDONERS LOOK FOR IN A JOB? Enjoyment of job, salary and location are cited as the three most important factors for Londoners who are currently employed when looking for a new job (98%, 97% and 95% rated them either very or fairly important, respectively). Job title was important to 60% of business leaders, compared with 50% of other Londoners. Location Responsibility Benefits & holiday 90% 95% 90% Salary 86% Organisation 98% Enjoyment of job Job title 56% ComRes surveyed 501 London business leaders and 501 members of the public living in London online LONDONlovesJOBS.cOM between 25 July and 2 August 2011. A further online survey was conducted among 401 members of the public and 260 business leaders living in London and the South-east between 9 August and 11 August 2011 to address two specific topics: priorities given by the mayor and threats to London's businesses and workforce. Google Trends (www.google.com/trends) UK data as at 24th August 2011 Google search data source: Google Trends data (fixed scale) at 26/9/2011. 2011 average is year to date. JOB SEARCH MEDIA The way Londoners look for jobs is changing. More and more people are using social and online media to find their next role, but employers have been slow to adopt these new media. PROPORTION OF LONDONERS USING DIFFERENT MEDIA TO LOOK FOR A JOB 43% of londoners use social media to look for a job 13% Careers advisor 27% Jobcentre plus 67% Recruitment websites 43% Social media 61% 48% Friends and family 51% Adverts in printed media Recruitment agency 52% Direct contact with organisation Business leaders are especially likely to use LinkedIn to look for a job 30% 13% Linked in Linked in Business Others leaders 19% 17% Other Other social media social media Men are more likely than women to use social media to look for a job 30% 18% Linked in Linked in Male Female 15% 22% Other Other social media social media SEARCHERS' VS. ADVERTISERS' USE OF MEDIA Only 14% of companies advertise jobs on social media Londoners look for 25% jobs on Linked in Londoners look for jobs 18% on other social media 8% Employers advertise on Linked in 8% Employers advertise on other social media Recruitment websites are still jobseekers' favourite media Londoners look on Londoners use 67% recruitment websites 61% recruitment agencies / Employers advertise 34/0 on recruitment websites 29% Employers use recruitment agencies Londoners look for Londoners contact 517% jobs in printed media 52% employers directly Employers advertise 28% in printed media Employers advertise 43% on their own site RECRUITMENT WEBSITES USING SOCIAL MEDIA 14% of London job boards promote vacancies on social media Employers cannot always rely on recruitment websites to advertise their jobs using social media. Only 14% of London job boards promote vacancies on Twitter & LinkedIn (one using both). Five of eight major national recruitment websites tweet jobs, and only three have LinkedIn groups. in in. 14% in in in in. 38% London job boards with LinkedIn groups: Major national job boards with LinkedIn groups: londonlovesjobs.com monster.com londoncareers.net reed.co.uk jobserve.com 14% Major national job boards advertising on Twitter: London job boards advertised on Twitter: londonlovesjobs.com monster.com londonjobsfinder.com reed.co.uk jobsite.co.uk jobserve.com jobsguardian.co.uk JOB-RELATED SEARCHES ON GOOGLE Searches containing jobs' were up 39% in one year Many more people are starting their job search on Google. In June 2011 there were 39% more job-related searches in the UK than during the same period in 2010. UK Google searches containing 'jobs' weekly & annual average 2009 ' 2010 2011 There were 49% more searches for London jobs in the UK in June 2011 than in June 2010 UK Google searches containing London jobs' weekly & annual average 2009 2010 2011 WHAT DO LONDONERS LOOK FOR IN A JOB? Enjoyment of job, salary and location are cited as the three most important factors for Londoners who are currently employed when looking for a new job (98%, 97% and 95% rated them either very or fairly important, respectively). Job title was important to 60% of business leaders, compared with 50% of other Londoners. Location Responsibility Benefits & holiday 90% 95% 90% Salary 86% Organisation 98% Enjoyment of job Job title 56% ComRes surveyed 501 London business leaders and 501 members of the public living in London online LONDONlovesJOBS.cOM between 25 July and 2 August 2011. A further online survey was conducted among 401 members of the public and 260 business leaders living in London and the South-east between 9 August and 11 August 2011 to address two specific topics: priorities given by the mayor and threats to London's businesses and workforce. Google Trends (www.google.com/trends) UK data as at 24th August 2011 Google search data source: Google Trends data (fixed scale) at 26/9/2011. 2011 average is year to date. JOB SEARCH MEDIA The way Londoners look for jobs is changing. More and more people are using social and online media to find their next role, but employers have been slow to adopt these new media. PROPORTION OF LONDONERS USING DIFFERENT MEDIA TO LOOK FOR A JOB 43% of londoners use social media to look for a job 13% Careers advisor 27% Jobcentre plus 67% Recruitment websites 43% Social media 61% 48% Friends and family 51% Adverts in printed media Recruitment agency 52% Direct contact with organisation Business leaders are especially likely to use LinkedIn to look for a job 30% 13% Linked in Linked in Business Others leaders 19% 17% Other Other social media social media Men are more likely than women to use social media to look for a job 30% 18% Linked in Linked in Male Female 15% 22% Other Other social media social media SEARCHERS' VS. ADVERTISERS' USE OF MEDIA Only 14% of companies advertise jobs on social media Londoners look for 25% jobs on Linked in Londoners look for jobs 18% on other social media 8% Employers advertise on Linked in 8% Employers advertise on other social media Recruitment websites are still jobseekers' favourite media Londoners look on Londoners use 67% recruitment websites 61% recruitment agencies / Employers advertise 34/0 on recruitment websites 29% Employers use recruitment agencies Londoners look for Londoners contact 517% jobs in printed media 52% employers directly Employers advertise 28% in printed media Employers advertise 43% on their own site RECRUITMENT WEBSITES USING SOCIAL MEDIA 14% of London job boards promote vacancies on social media Employers cannot always rely on recruitment websites to advertise their jobs using social media. Only 14% of London job boards promote vacancies on Twitter & LinkedIn (one using both). Five of eight major national recruitment websites tweet jobs, and only three have LinkedIn groups. in in. 14% in in in in. 38% London job boards with LinkedIn groups: Major national job boards with LinkedIn groups: londonlovesjobs.com monster.com londoncareers.net reed.co.uk jobserve.com 14% Major national job boards advertising on Twitter: London job boards advertised on Twitter: londonlovesjobs.com monster.com londonjobsfinder.com reed.co.uk jobsite.co.uk jobserve.com jobsguardian.co.uk JOB-RELATED SEARCHES ON GOOGLE Searches containing jobs' were up 39% in one year Many more people are starting their job search on Google. In June 2011 there were 39% more job-related searches in the UK than during the same period in 2010. UK Google searches containing 'jobs' weekly & annual average 2009 ' 2010 2011 There were 49% more searches for London jobs in the UK in June 2011 than in June 2010 UK Google searches containing London jobs' weekly & annual average 2009 2010 2011 WHAT DO LONDONERS LOOK FOR IN A JOB? Enjoyment of job, salary and location are cited as the three most important factors for Londoners who are currently employed when looking for a new job (98%, 97% and 95% rated them either very or fairly important, respectively). Job title was important to 60% of business leaders, compared with 50% of other Londoners. Location Responsibility Benefits & holiday 90% 95% 90% Salary 86% Organisation 98% Enjoyment of job Job title 56% ComRes surveyed 501 London business leaders and 501 members of the public living in London online LONDONlovesJOBS.cOM between 25 July and 2 August 2011. A further online survey was conducted among 401 members of the public and 260 business leaders living in London and the South-east between 9 August and 11 August 2011 to address two specific topics: priorities given by the mayor and threats to London's businesses and workforce. Google Trends (www.google.com/trends) UK data as at 24th August 2011 Google search data source: Google Trends data (fixed scale) at 26/9/2011. 2011 average is year to date. JOB SEARCH MEDIA The way Londoners look for jobs is changing. More and more people are using social and online media to find their next role, but employers have been slow to adopt these new media. PROPORTION OF LONDONERS USING DIFFERENT MEDIA TO LOOK FOR A JOB 43% of londoners use social media to look for a job 13% Careers advisor 27% Jobcentre plus 67% Recruitment websites 43% Social media 61% 48% Friends and family 51% Adverts in printed media Recruitment agency 52% Direct contact with organisation Business leaders are especially likely to use LinkedIn to look for a job 30% 13% Linked in Linked in Business Others leaders 19% 17% Other Other social media social media Men are more likely than women to use social media to look for a job 30% 18% Linked in Linked in Male Female 15% 22% Other Other social media social media SEARCHERS' VS. ADVERTISERS' USE OF MEDIA Only 14% of companies advertise jobs on social media Londoners look for 25% jobs on Linked in Londoners look for jobs 18% on other social media 8% Employers advertise on Linked in 8% Employers advertise on other social media Recruitment websites are still jobseekers' favourite media Londoners look on Londoners use 67% recruitment websites 61% recruitment agencies / Employers advertise 34/0 on recruitment websites 29% Employers use recruitment agencies Londoners look for Londoners contact 517% jobs in printed media 52% employers directly Employers advertise 28% in printed media Employers advertise 43% on their own site RECRUITMENT WEBSITES USING SOCIAL MEDIA 14% of London job boards promote vacancies on social media Employers cannot always rely on recruitment websites to advertise their jobs using social media. Only 14% of London job boards promote vacancies on Twitter & LinkedIn (one using both). Five of eight major national recruitment websites tweet jobs, and only three have LinkedIn groups. in in. 14% in in in in. 38% London job boards with LinkedIn groups: Major national job boards with LinkedIn groups: londonlovesjobs.com monster.com londoncareers.net reed.co.uk jobserve.com 14% Major national job boards advertising on Twitter: London job boards advertised on Twitter: londonlovesjobs.com monster.com londonjobsfinder.com reed.co.uk jobsite.co.uk jobserve.com jobsguardian.co.uk JOB-RELATED SEARCHES ON GOOGLE Searches containing jobs' were up 39% in one year Many more people are starting their job search on Google. In June 2011 there were 39% more job-related searches in the UK than during the same period in 2010. UK Google searches containing 'jobs' weekly & annual average 2009 ' 2010 2011 There were 49% more searches for London jobs in the UK in June 2011 than in June 2010 UK Google searches containing London jobs' weekly & annual average 2009 2010 2011 WHAT DO LONDONERS LOOK FOR IN A JOB? Enjoyment of job, salary and location are cited as the three most important factors for Londoners who are currently employed when looking for a new job (98%, 97% and 95% rated them either very or fairly important, respectively). Job title was important to 60% of business leaders, compared with 50% of other Londoners. Location Responsibility Benefits & holiday 90% 95% 90% Salary 86% Organisation 98% Enjoyment of job Job title 56% ComRes surveyed 501 London business leaders and 501 members of the public living in London online LONDONlovesJOBS.cOM between 25 July and 2 August 2011. A further online survey was conducted among 401 members of the public and 260 business leaders living in London and the South-east between 9 August and 11 August 2011 to address two specific topics: priorities given by the mayor and threats to London's businesses and workforce. Google Trends (www.google.com/trends) UK data as at 24th August 2011 Google search data source: Google Trends data (fixed scale) at 26/9/2011. 2011 average is year to date. JOB SEARCH MEDIA The way Londoners look for jobs is changing. More and more people are using social and online media to find their next role, but employers have been slow to adopt these new media. PROPORTION OF LONDONERS USING DIFFERENT MEDIA TO LOOK FOR A JOB 43% of londoners use social media to look for a job 13% Careers advisor 27% Jobcentre plus 67% Recruitment websites 43% Social media 61% 48% Friends and family 51% Adverts in printed media Recruitment agency 52% Direct contact with organisation Business leaders are especially likely to use LinkedIn to look for a job 30% 13% Linked in Linked in Business Others leaders 19% 17% Other Other social media social media Men are more likely than women to use social media to look for a job 30% 18% Linked in Linked in Male Female 15% 22% Other Other social media social media SEARCHERS' VS. ADVERTISERS' USE OF MEDIA Only 14% of companies advertise jobs on social media Londoners look for 25% jobs on Linked in Londoners look for jobs 18% on other social media 8% Employers advertise on Linked in 8% Employers advertise on other social media Recruitment websites are still jobseekers' favourite media Londoners look on Londoners use 67% recruitment websites 61% recruitment agencies / Employers advertise 34/0 on recruitment websites 29% Employers use recruitment agencies Londoners look for Londoners contact 517% jobs in printed media 52% employers directly Employers advertise 28% in printed media Employers advertise 43% on their own site RECRUITMENT WEBSITES USING SOCIAL MEDIA 14% of London job boards promote vacancies on social media Employers cannot always rely on recruitment websites to advertise their jobs using social media. Only 14% of London job boards promote vacancies on Twitter & LinkedIn (one using both). Five of eight major national recruitment websites tweet jobs, and only three have LinkedIn groups. in in. 14% in in in in. 38% London job boards with LinkedIn groups: Major national job boards with LinkedIn groups: londonlovesjobs.com monster.com londoncareers.net reed.co.uk jobserve.com 14% Major national job boards advertising on Twitter: London job boards advertised on Twitter: londonlovesjobs.com monster.com londonjobsfinder.com reed.co.uk jobsite.co.uk jobserve.com jobsguardian.co.uk JOB-RELATED SEARCHES ON GOOGLE Searches containing jobs' were up 39% in one year Many more people are starting their job search on Google. In June 2011 there were 39% more job-related searches in the UK than during the same period in 2010. UK Google searches containing 'jobs' weekly & annual average 2009 ' 2010 2011 There were 49% more searches for London jobs in the UK in June 2011 than in June 2010 UK Google searches containing London jobs' weekly & annual average 2009 2010 2011 WHAT DO LONDONERS LOOK FOR IN A JOB? Enjoyment of job, salary and location are cited as the three most important factors for Londoners who are currently employed when looking for a new job (98%, 97% and 95% rated them either very or fairly important, respectively). Job title was important to 60% of business leaders, compared with 50% of other Londoners. Location Responsibility Benefits & holiday 90% 95% 90% Salary 86% Organisation 98% Enjoyment of job Job title 56% ComRes surveyed 501 London business leaders and 501 members of the public living in London online LONDONlovesJOBS.cOM between 25 July and 2 August 2011. A further online survey was conducted among 401 members of the public and 260 business leaders living in London and the South-east between 9 August and 11 August 2011 to address two specific topics: priorities given by the mayor and threats to London's businesses and workforce. Google Trends (www.google.com/trends) UK data as at 24th August 2011 Google search data source: Google Trends data (fixed scale) at 26/9/2011. 2011 average is year to date. JOB SEARCH MEDIA The way Londoners look for jobs is changing. More and more people are using social and online media to find their next role, but employers have been slow to adopt these new media. PROPORTION OF LONDONERS USING DIFFERENT MEDIA TO LOOK FOR A JOB 43% of londoners use social media to look for a job 13% Careers advisor 27% Jobcentre plus 67% Recruitment websites 43% Social media 61% 48% Friends and family 51% Adverts in printed media Recruitment agency 52% Direct contact with organisation Business leaders are especially likely to use LinkedIn to look for a job 30% 13% Linked in Linked in Business Others leaders 19% 17% Other Other social media social media Men are more likely than women to use social media to look for a job 30% 18% Linked in Linked in Male Female 15% 22% Other Other social media social media SEARCHERS' VS. ADVERTISERS' USE OF MEDIA Only 14% of companies advertise jobs on social media Londoners look for 25% jobs on Linked in Londoners look for jobs 18% on other social media 8% Employers advertise on Linked in 8% Employers advertise on other social media Recruitment websites are still jobseekers' favourite media Londoners look on Londoners use 67% recruitment websites 61% recruitment agencies / Employers advertise 34/0 on recruitment websites 29% Employers use recruitment agencies Londoners look for Londoners contact 517% jobs in printed media 52% employers directly Employers advertise 28% in printed media Employers advertise 43% on their own site RECRUITMENT WEBSITES USING SOCIAL MEDIA 14% of London job boards promote vacancies on social media Employers cannot always rely on recruitment websites to advertise their jobs using social media. Only 14% of London job boards promote vacancies on Twitter & LinkedIn (one using both). Five of eight major national recruitment websites tweet jobs, and only three have LinkedIn groups. in in. 14% in in in in. 38% London job boards with LinkedIn groups: Major national job boards with LinkedIn groups: londonlovesjobs.com monster.com londoncareers.net reed.co.uk jobserve.com 14% Major national job boards advertising on Twitter: London job boards advertised on Twitter: londonlovesjobs.com monster.com londonjobsfinder.com reed.co.uk jobsite.co.uk jobserve.com jobsguardian.co.uk JOB-RELATED SEARCHES ON GOOGLE Searches containing jobs' were up 39% in one year Many more people are starting their job search on Google. In June 2011 there were 39% more job-related searches in the UK than during the same period in 2010. UK Google searches containing 'jobs' weekly & annual average 2009 ' 2010 2011 There were 49% more searches for London jobs in the UK in June 2011 than in June 2010 UK Google searches containing London jobs' weekly & annual average 2009 2010 2011 WHAT DO LONDONERS LOOK FOR IN A JOB? Enjoyment of job, salary and location are cited as the three most important factors for Londoners who are currently employed when looking for a new job (98%, 97% and 95% rated them either very or fairly important, respectively). Job title was important to 60% of business leaders, compared with 50% of other Londoners. Location Responsibility Benefits & holiday 90% 95% 90% Salary 86% Organisation 98% Enjoyment of job Job title 56% ComRes surveyed 501 London business leaders and 501 members of the public living in London online LONDONlovesJOBS.cOM between 25 July and 2 August 2011. A further online survey was conducted among 401 members of the public and 260 business leaders living in London and the South-east between 9 August and 11 August 2011 to address two specific topics: priorities given by the mayor and threats to London's businesses and workforce. Google Trends (www.google.com/trends) UK data as at 24th August 2011 Google search data source: Google Trends data (fixed scale) at 26/9/2011. 2011 average is year to date.