It's Not the Size of the Ad, It's How You Use It

IT'S NOT THE SIZE IT'S HOW YOU USE IT OF THE AD, AVERAGE NUMBER OF DEVICES PER PERSON 3.96 WE SPEND MORE TIME WITH MEDIA, THAN WE DO IN 2012 WORKING or SLEEPING Zz COMMON ELECTRONICS PEOPLE OWN: DVRS 48.5 Million 60 HOURS A WEEK 24.5 HOURS A WEEK IN VEHICLE INFOTAINMENT SYSTEMS 2.4 Million Television, Internet, Playing Video Games, Radio, DVD/Video, Digital Audio, Newspapers, Magazines, and Books DIGITAL MUSIC PLAYERS 136.5 Million HOW DO MOST PEOPLE CONSUME MEDIA? VCRS 63.8 Million OTT VIDEO 7.8 Million Number of units globally E-READERS 40.5 Million Television 16% DVD PLAYERS 96.9 Million Internet TABLETS 37.2 Million Playing Video Games PERSONAL COMPUTERS 86.6 Million Radio GAME CONSOLES 108.2 Million 12% DVD / Video 74.5 TV SETS 286.8 Million 49% 70 Digital Audio HOURS A WEEK CELL PHONES 337.1 Million Newspapers 7% SCREEN SIZE DOES MATTER; IT PLAYS A ROLE IN AD EFFECTIVENESS (L.E. ATTENTION AND EXCITEMENT), BUT THAT DOESN'T TRANSLATE TO STRONG AD RECALL. Magazines Books 4% SCREEN SIZE 4% 3 3% 2% DOES SIZE MATTER? OBSERVED ATTENTION +4 ABOVE AVERAGE THERE ARE A FEW CATEGORIES FOR CONNECTED SCREEN SIZES TRADITIONAL TV SPOTLIGHT SMALL MEDIUM LARGE OBSERVED EXCITEMENT +1 ABOVE AVERAGE UNAIDED RECALL -9 BELOW AVERAGE PERCENTAGES VARIANCE FROM AVERAGE WHY IS RECALL LOW FOR LINEAR TV? LAPTOP / CONNECTED COMPUTER TELEVISION TELEVISION MOBILE LINEAR #1 43% 38% AD CLUTTER O 35% OBSERVED ATTENTION BY SCREEN 27% % of time spent looking at the screen. THE % OF TIME THAT IS ADS VS. PROGRAMMING 79% 87% 74% 85% UNAIDED RECALL BY SCREEN 9% 12% 8% 27% OBSERVED EXCITEMENT BY SCREEN % of time a person shows biometric signs of excitement. AD CLUTTER AD CLUTTER BY SCREEN SIGNIFICANTLY % of content that is advertisments 5% 8% 7% UNDERMINES AD EFFECTIVENESS CREATIVE QUALITY GET MORE BANG FOR YOUR ADVERTISING DOLLARS CLUTTER FREE ENVIRONMENTS, REGARDLESS OF SCREEN SIZE, ARE A GREAT VALUE. 52% 48% ADVERTISEMENT LIKEABILITY 27% ???? 26% LIKEABILITY 22% IS CORRELATED WITH AD 13% UNAIDED RECALL BY CATEGORY 36% 19% 8% 7% EFFECTIVENESS. Unaided Ad Recal = % of people who correctly recalled seeing the brand advertised AUTO HOME SECURITY TECHNOLOGY MOBILE PHONE RETAIL TESTING IS STRONGLY RECOMMENDED, THE GOAL IS TO BE REMEMBERED AND LIKED. DIGITAL VIDEO IS A GREAT MEDIUM FOR TESTING CAMPAIGN CREATIVES AGAINST DIFERENT CONTENT TYPES. CONTENT TYPE "За. PO GAUGE YOUR TARGET AUDIENCE. FOR EXAMPLE. - the iFood network observered highest attention rates and highest reported engagements BETWEEN NEWS, MUSIC, IFOOD, AND SYFY SOME CONTENT CATEGORIES ARE STRONGER THAN OTHERS AT GRABBING AND HOLDING ATTENTION. 3b LOCATION OF CONSUMPTION MOST PEOPLE CONSUME VIDEO ACROSS ALL DEVICES WHERE DO YOU TYPICALLY WATCH? WHILE AT HOME ON THE COUCH. ON COUCH AT HOME 39% 38% HOWEVER, PEOPLE ARE MORE DISTRACTED BY THE ENVIRONMENT AND USE OF IN BED AT HOME ANYWHERE ELSE 23% MULTIPLE DEVICES WHILE ON THE COUCH. On a scale of 1 to 10, how much attention 1 = LEAST ATTENTION do you give when you watch a device. 10 = MOST ATTENTION THE BED HAS THE HIGHEST ATTENTION RATES ACROSS MOST DEVICES 6.8 WHILE RELAXING IN BED. PEOPLE ARE LESS ACTIVE & PAY MORE ATTENTION TO A SINGLE DEVICE AT A TIME. 6.4% 6.8 5.1% 6.0% 6.0 ON COUCH AT HOME ACTIVITY AT HOME IN BED AT HOME AT OFFICE AT DESK AT HOME SOMEWHERE ELSE TO MAXIMIZE YOUR ADVERTISING DOLLARS, ADVERTISE ACROSS DEVICES DURING PRIME-TIME. YOU CAN FOCUS ON A SINGLE SCREEN AT BEDTIME. CONNECTED IS TV WITHOUT THE CLUTTER TELEVISION IT PROVIDES THE BENEFITS OF ATTENTIVENESS& EMOTION, WITH BETTER CHANCE FOR AD BREAKTHROUGH FIND OUT MORE AT: BIT.LY/SCREENEQUALITY PRESENTED BY YuMea NOWSOURCING