It's 2014, Be Social Already

IT'S 2014, Be SOCIAL ALREADY. The State of Social 86% 97% of marketers say social media is important for their business of marketers are participating in social medía marketing in 26% 78% said they are able to measure their social activities have integrated their social and traditional marketing efforts 62% 49% use social media for more than 6 said that Facebook is still the most important social platform for their business hours weekly Benefits of Social 8+ said social media 42% increases engagement 57% OF MARKETERS PLAN TO INCREASE THEIR SOCIAL BUDGET In 2014 said their social media 89% efforts earned them more exposure 46% believe social is core to their business said that their social 75% efforts increased web traffic believe social efforts will 86% or do provide ROI say social provides 69% marketplace insight 36% will stay the same 1% will decrease the budget 6% don't know B2C B2B & B2C B2B HAVE YOU GENERATED LEADS FROM SOCIAL MEDIA? HAVE YOU GENERATED LEADS FROM SOCIAL MEDIA? 1 OUT OF 5 B2B marketers have generated revenue from social media 1 OUT OF 3 B2C marketers have Yes (54%) NO (26%) unsURe (20%) generated revenue from social media Yes (60%) NO (20%) unsUre (19%) Sources: AdAge Social Strategies for 2014 Social Media Examiner: Social Media Marketing Industry Report 2013 ExactTarget 2014 State of Marketing Webmarketing 123: State of Digital Marketing Report 2014 CIcerón