Integrated Marketing Communications

Integrated Marketing Communications



CLEVER TARGETING

RELATIONSHIP MARKETING ORIENTATION

CHANNEL SYNERGY

HIGHER CUSTOMER ENGAGEMENT

CLEAR POSITIONING

CLEAR BRAND VALUES

COST EFFECTIVE CAMPAIGNS

C4 LAUNCH

HIGHER ROI



CONTENT>>CONSISTENCY>>CUSTOMERS>>CHANNELS

MANAGE MANAGE MANAGE MANAGE MANAGE MANAGE MANAGE MANAGE MANAGE MANAGE MANAGE MANAGE MANAGE MANAGE MANAGE

BRAND



RECRUITMENT FACT.

17% of job hunters use their smartphone to search for a job online

Gain competitive advantage -- make sure your website works on a smartphone. Call 01604 638200 to see how Garvin Willis Art Director can make your business truly mobile.



IMC TIPS FOR RECRUITMENT.

//Brand: Use social media and other information sources to listen to your target audience and understand their perceptions of your brand, then define your values and messages accordingly.

//GET MOBILE.

Target smartphone users by adding QR codes to your direct mail campaigns increasing direct response opportunities.

//MEASURE.

Integrate digital channels with traditional media to measure campaign effectiveness and increase ROI.



01604 638200 [email protected]

www.gavinwillis.co.uk.imc



COMPETITIVE ADVANTAGE



HOW TO USE:

//TAKE CARE OF YOUR BRAND BY NURTURING THE CORE C'S. IN TURN YOU COULD LAUNCH YOUR BRAND INTO THE REALM OF INTERGALACTIC BENEFITS Integrated Marketing CLEVER TARGETING RELATIONSHIP CHANNEL MARKETING SYNERGY ORIENTATION MANAGE CONTENT HIGHER CLEAR BRAND CUSTOMER POSITIONING ENGAGEMENT CUSTOMERS MANAGE CLEAR BRAND COST HON EFFECTIVE VALUES CAMPAIGNS HIGHER ROI RECRUITMENT FACT. 17% of job hunters use thoir smartphone to search for a job online Gain competitive advantage - make sure your website works on a smarphone. S RENER BEMEFITS DENG Call 01604 638200 to see how Gavin Willis Art Direction can make your HOW TO USE: business truly mobile. ITAKE CARE OF YOUR BRAND IMC TIPS FOR RECRUITMENT. NURTURING THE CORE C's IIBRAND: Use social media and other information sources to listen to your IN TURN YOU COULD LAUNCH target audience and understand their perceptions of your brand, then define YOUR BRAND INTO THE REALM BENEFITS Goal your values and messages accordingly. OF INTERGALACTIC BENEFITS. //GET MOBILE: Target smartphone users by adding OA codes to your COMPETITIVE direct mail campaigns increasing direct response opportunities. IMEASURE: Integrate digital channels with traditional media to ADVANTAGE gavinwillis measure campaign effectiveness and increase ROL. artdirection 01604 638200 [email protected] www.gavinwillis.co.uk/imc Integrated Marketing Communications CONSIETENCY MANAGE STENN .….......*** ..... ....