Transcript

Integrated Marketing Communications

Integrated Marketing Communications



CLEVER TARGETING

RELATIONSHIP MARKETING ORIENTATION

CHANNEL SYNERGY

HIGHER CUSTOMER ENGAGEMENT

CLEAR POSITIONING

CLEAR BRAND VALUES

COST EFFECTIVE CAMPAIGNS

C4 LAUNCH

HIGHER ROI



CONTENT>>CONSISTENCY>>CUSTOMERS>>CHANNELS

MANAGE MANAGE MANAGE MANAGE MANAGE MANAGE MANAGE MANAGE MANAGE MANAGE MANAGE MANAGE MANAGE MANAGE MANAGE

BRAND



RECRUITMENT FACT.

17% of job hunters use their smartphone to search for a job online

Gain competitive advantage -- make sure your website works on a smartphone. Call 01604 638200 to see how Garvin Willis Art Director can make your business truly mobile.



IMC TIPS FOR RECRUITMENT.

//Brand: Use social media and other information sources to listen to your target audience and understand their perceptions of your brand, then define your values and messages accordingly.

//GET MOBILE.

Target smartphone users by adding QR codes to your direct mail campaigns increasing direct response opportunities.

//MEASURE.

Integrate digital channels with traditional media to measure campaign effectiveness and increase ROI.



01604 638200 enquiries@gavinwillis.co.uk

www.gavinwillis.co.uk.imc



COMPETITIVE ADVANTAGE



HOW TO USE:

//TAKE CARE OF YOUR BRAND BY NURTURING THE CORE C'S. IN TURN YOU COULD LAUNCH YOUR BRAND INTO THE REALM OF INTERGALACTIC BENEFITS

Integrated Marketing Communications

shared by Aran_Jackson on Aug 29, 2012 in Business

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Marketing steps your company need to take to gain an competitive advantage
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Category: Business

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