Inside The Brain of a CEO

Companies need better understanding of their customers to thrive UK and Ireland CEOS see innovation and partnerships as essential UK & Ireland CEOS have more plans to enter partnerships in the next five years than the global average UKЛEELAND GLOBALLY UK & Ireland CEOS see customer relationships cnd human capital as most important drivers of sustained business success HUMAN CAPITAL CUSTOMER PROD/SERVICES RELATIONSHIPS INNOVATION PARTNERSHIP NETWORKS BRAND UK & Ireland CEOS see partnership networks as a more important source of economic value than the global average 84% 69% 84% of UK/Ireland CEOS plan extensive external partnerships in 3-6yrs, vs 69% globally UK/IRELAND GLOBALLY 63% 63% 51% 51% 47% For the first time, UK & Irelamd CEOS see technology as the external force most impasting their organisations (even more than shifting economic and market conditions) Customers were seen as the CEOS will escalate social media engagement with customers over the next most important part of a five yecrs. They also believe face-to-face business to invest in interaction will become less important 47% 28% TECHNOLOGY PEOPLE МАCRO-ВСONомс REGULATORY understanding better FACTORS SKILLS FACTORS CONCERNS In UK/Areland 47% of CEOS rank partnership networks as a key Source of economic value, compared to a global average of 28% IN 35 TODAY IN 3-5 TODAY CUSTOMIRS 75% YEARS TIME YEARS OPERATIONS 38% 80% 67% 20% 57% Y SALES 36% f t 76% 71% 63% 63% A MARKETS 35% COMPETITORS R HUMAN RESOURCES 31% these percentages are CEOS who say each one will be one of the most important external forces to impact their organisation in the next 3-5 vears FACE-TO-FACE SOCIAL MEDIA 29% MANAGEMENT 29% W FINANCIALS 19% UK & Irelamd COLLABORATIVE CEOS look for collaboration and flexibilitY as the most FLEXIBLE INSIDE THE COMMUNICATIVE OPPORTUNITY ANALYTICAL BRAIN Inspirational leadership and leadership tecmming are seen as the most important CEO characteristics to achieve success INSPIRATIONAL LEADERSHIP important characteristics 59% 67% 57% in employees 82% 80% LEADERSHIP TEAMING OF A A collaborative environment is the leading factor for engaging employees, much more than pay CEO FINANCIAL REWARDS 69% 69% COLLABORATIVE These statistics, CUSTOMER OESSION 61% taken from the UK and Ireland results of the 2012 IBM Global CEO study, give a COMPEITIVE 51% 84% 31% Collaboration is the key to employee success BOLDNESS ibm.com/ceostudy/uk rare view into the innermost thoughts of 41% today's business leaders, amd illustrate how they believe the challenges of today's complex, GLOBAL 39% MINDSEI IBM. interconnected world can be addressed.