Information Technology Marketing Infographic
IT Marketing Infographic 2010 U.S. IT EXPENDITURES 2010 U.S. IT EXPENDITURES BY CATEGORY (BILLIONS*) (BILLIONS*) Computer/peripheral equip. purchases $65.2 Information/comm tech equip. purchases $53.2 $93.3 (Noncapitalized) Computer/peripheral equip. leases $10.3 $164.3 Information/comm. technology equip. leases (Capitalized) $4.1 Software purchases $92 Software license/ maint. agreements $31.4 $257.6 (Total) 20 40 60 80 100 TOP MARKETS FOR IT EQUIPMENT AND SOFTWARE (2010) MARKETING SPEND BY TOP IT MARKETS (BILLIONS*) (%SALES***) Information** $71.3 Information** 2.8% 4.4% 7.2% Finance/Insurance Finance/Insurance 3.3% 5.6% 8.9% $48.1 Manufacturing Manufacturing 2.7% 5.1% 7.8% $30.8 Tech/Prof/Scientific Tech/Prof/Scientific 3.2% 5.1% 8.3% $22.7 Healthcare $23.0 Healtcare 2.6% 4.7% 7.3% Retail 2.2% 3.9% 6.1% Retail $16.7 Wholesale $8.9 Wholesale 1.4% 3.1% 4.5% Utilities Utilities 76% 2.5% 3.3% $6.0 Transport/Warehouse Transport/Warehouse 1.4% 3.4% $4.9 4.8% Education $4.4 Education 2.1% 4.3% 6.4% 10 20 30 40 50 60 70 80 2 6 8 10 IT MARKETING CHECKLIST O Analysis and Research O Website Improvement and SEo O Blogging O Planning O Event Marketing (trade shows) O Social Media (YT, LI, TW, FB) O Brand Image O Thought Leadership Content O Direct Marketing (email) O Brand Awareness (Ads, PR) LEAD GENERATION MEASUREMENT/REPORTING *Source: http://www.census.gov/econ/ict/xls/2010/summary_of_findings.html#information **Information market includes telecom, software, publishing, broadcasting and others ***Source: Schonfeld & Associates Report, MMP Surveys OCopyright 2014. Modern Marketing Partners. All Rights Reserved. www.ModernMarketingPartners.com
Information Technology Marketing Infographic
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