Infographic Resume Template

(.44) 208 133 9494

(+44) 208 133 9494 wond.co.uk [email protected]

in linkedin.com/wond



JOHN HENRY MCDONALD



"A seasoned Marketing, Communications and Development professional for the Creative and Cultural Industries. "



17+Yearsl

PROFESSIONAL

EXPERIENCE



COMMUNICATION

PR events, writing for media

handLing and engagement, brand

and identity management, internal

comms. (intranet, events, vision

and mission cascading),

stakeholder engagement.



MARKETING

Traditional i.o ���outbound/push: emerging 2.0 inbound/pull�۪ techniques for social/community engagement. insight and value. Strong in concept development. art direction. design. print. media buying, partnerships. online development (infrastructure, editorial content production. seeding and promo, analytics).



DEVELOPMENT

New business Lead generation, pitching, account handling, supplier development. negotiation. Trust and community fund-raising.



NOV 2012 - PRESENT

VOLUNTARY ADVISOR



2009 - 2012 II 3 YEARS

ASSOCIATE DIRECTOR, COMMUNICATIONS

Canadian Centre for Architecture, (CCA)

Montreal, Canada





38%

Online

Engagement





Webby International

award winning website.



600+ International press articles

a year in 30 countries.



Museum Attendance



17% Online

visitors







2008 - 2009 // 18 MONTHS

MARKETING & BUSINESS DEVELOPMENT MANAGER

Isthmus Communications Ltd - Freight Design and

The Bridge Advertising

Glasgow. UK



Directed several client accounts and provided marketing consultancy.



Generated high volume repeat business in Scotland and Ireland.



Won tenders with several large public sector bodies.









2002 - 2007 II 5 YEARS

DIRECTOR OF COMMUNICATIONS

AND ENTERPRISES



The Lighthouse, Scotland�۪s National

Centre for Architecture & Design

Glasgow. UK



2200%

Membership.



23%

visitors



Project-managed logo/visual

Language structure redesign, CRM install, web redesign;



Led event marketing on city-wide,

national design festivals and trade

missions to London and Marseille.



Managed membership, retail and conference revenue streams.





2001 - 2002 //18 MONTHS

SENIOR FUNDRAISING MANAGER

British Red Cross. Glasgow. UK

Met net income targets (�500 pa.)



1998 - 2001 // 2 YEARS

MARKETING & FUNDRAISING OFFICER

David Livingstone Centre, National Trust for Scotland, Blantyre. UK.

Met net Income targets (�350k pa.)



1995 - 1997 // 2 YEARS

MARKETING DEVELOPMENT OFFICER

David Livingstone Centre. National Trust for Scotland.

Blantyre. UK.

Developed income sources and installed visitor

experience programme.







==================





EDUCATION



BA (HONS.) CONSUMER AND MANAGEMENT STUDIES - 2.1

Glasgow Caledonian University

Degree obtained with distinction: Marketing theory and practice: Communications strategy and planning; Consumer psychology; Advertising theory and practice: Management theory and practice: Hons. Year Dissertation: The Lure of the Designer LabeL ��� The Rise of Conspicuous Consumption:



HNC. BUSINESS STUDIES

University of the West of Scotland - Bell College

Accounting; Economics; Consumer and business law, Management theory; Information technology.



"An all-rounder, with vision and brand new ideas, who can bring together inter-Linkages to drive strategy forward,

address need and deliver objectives"

- -





PROFESSIONAL ATTRIBUTES





STRATEGIC AND BUSINESS-ORIENTATED

"John thinks holistically in addressing the organizational constraints and in driving marketing and communications strategy towards alignment with the organizations vision and mission. and therein towards measurable growth."



Mirko Zardini, Executive Director and Chief Curator, Canadian Centre for Architecture, Montreal. Canada.



CREATIVE AND ENGAGING



"Enthusiastic. imaginative, pioneering and dynamic in his

approach. More importantly. a solid people-person. with professional integrity and humility. As a team Leader, John Listens to the environment around him. fosters an intellectual curiosity and positively encourages and supports new Learning. setting and deploying a shared understanding of the higher objectives in a way that warmly encourages and mobilizes people."



Dr. Stuart MacDonid, Director of The Lighthouse, Scotlands Centre for Architecture Design and the City.

Glasgow. Scotland (1995-2006)





ADAPTIVE. INVESTED AND INTUITIVE

He demonstrates a hands-on�۪ approach to managing and directing. yet he never Loses sight of the task at hand. John is functionally diverse within both the client and agency side environments. deft, organized and competent in handling all aspects of the marketing, communications. and business development functions of the business.



Adrian Searle, Managing Director, Freight Design and Freight Publishing,

Glasgow. Scotland



PROFESSIONAL

ASSOCIATIONS



IIMP

FEBRUARY 2013 - PRESENT .

INTERNATIONAL INSTITUTE OF MARKETING PROFESSIONALS

Associate Vice President - Membership Services



FEBRUARY 2013 - PRESENT -

AMERICAN MARKETING ASSOCIATION

Professional member - Toronto Chapter



FEBRUARY 2013 - PRESENT

INTERNATIONAL ASSOCIATION OF BUSINESS COMMUNICATORS

Executive member - Montreal Chapter



VOLUNTARY WORK



NOVEMBER 2012 - PRESENT (5 MONTHS)

ADVISOR (VOLUNTARY)

GLASGOW URBAN SPORTS



A recently established charity based in Glasgow, Scotland, whose aim is to improve the city�۪s urban sports provision and to create its first alL weather art/skate park. Preliminary achievements: Consulted on the project proposal memorandum of association and business plan documents and the initial marketing and fundraising strategy.



Montreal Canada Area



FEBRUARY 2013 - PRESENT

INTERNATIONAL INSTITUTE OF MARKETING

Associate Vice President - Membership



========



OTHER INFORMATION



NATIONALITY.UK

Canadian Permanent

Residency Status pending:

current Canadian work visa.



LANGUAGES

French - limited

comprehension

TEF(A2)



FULL DRIVING LICENSE

Canadian and UK

--

@ JOHNHENRYMCDONALD.COM

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��Ӊ�� (+44) 208 133 9494 (+44) 208 133 9494 A wond.co.uk [email protected] in linkedin.com/wond JOHN HENRY MCDONALD ( A seasoned Marketing, Communications and Development professional for the Creative and Cultural Industries. 17+Years PROFESSIONAL EXPERIENCE COMMUNICATION DEVELOPMENT MARKETING PR events, writing for media handling and engagement, brand New business lead generation, Traditional 1.0 'outbound/push: emerging 2.0 inbound/pull' techniques for social/community engagement, insight and value. Strong in concept development, art direction, design, print, media buying, partnerships, online development (infrastructure,. editorial, content production, seeding and promo, analytics). pitching, account handling, supplier development, negotiation. Trust and community fund-raising. and identity management, internal comms. (intranet, events, vision and mission cascading), stakeholder engagement. NOV 2012 - PRESENT 2009 - 2012 // 3 YEARS • VOLUNTARY ADVISOR ASSOCIATE DIRECTOR, COMMUNICATIONS Canadian Centre for Architecture, (CCA) Montréal, Canada 2008 - 2009 // 18 MONTHS MARKETING & BUSINESS DEVELOPMENT MANAGER International 600+ press articles a year in 30+ countries. 138% Museum Attendance Webby award winning Engagement website. Isthmus Communications Ltd - Freight Design and The Bridge Advertising 1st Online 117% visitors Glasgow, UK Directed several client accounts and provided marketing consultancy. Generated high volume repeat business in Scotland and Ireland. Won tenders with several large public sector bodies. 2002 - 2007 // 5 YEARS DIRECTOR OF COMMUNICATIONS AND ENTERPRISES The Lighthouse, Scotland's National Centre for Architecture & Design Glasgow, UK 2001 - 2002 // 18 MONTHS SENIOR FUNDRAISING MANAGER 23% visitors 2200% British Red Cross, Glasgow, UK Met net income targets (£500ok pa.) Membership. Project-managed logo/visual language structure redesign, CRM install, web redesign; 1998 - 2001 // 2 YEARS MARKETING & FUNDRAISING OFFICER Led event marketing on city-wide, national design festivals and trade missions to London and Marseille. David Livingstone Centre, National Trust for Scotland, Blantyre, UK. Met net income targets (£350k pa.) Managed membership, retail and conference revenue streams. 1995 - 1997 // 2 YEARS MARKETING DEVELOPMENT OFFICER David Livingstone Centre, National Trust for Scotland, Blantyre, UK. Developed income sources and installed visitor experience programme. EDUCATION BA (HONS.) CONSUMER AND MANAGEMENT STUDIES - 2.1 HNC, BUSINESS STUDIES Glasgow Caledonian University University of the West of Scotland - Bell College Degree obtained with distinction: Marketing theory and practice; Communications strategy and planning; Consumer psychology; Advertising theory and practice; Management theory and practice; Hons. Year Dissertation: 'The Lure of the Designer Label - The Rise of Conspicuous Consumption. Accounting; Economics; Consumer and business law; Management theory; Information technology. An all-rounder, with vision and brand new ideas, who can bring together inter-linkages to drive strategy forward, address need and deliver objectives PROFESSIONAL ATTRIBUTES STRATEGIC AND ADAPTIVE, INVESTED BUSINESS-ORIENTATED CREATIVE AND ENGAGING AND INTUITIVE "John thinks holistically in addressing He demonstrates a 'hands-on' approach to the organizational constraints and in driving marketing and communications strategy towards alignment with the organization's vision and mission, and therein towards measurable growth." "Enthusiastic, imaginative, pioneering and dynamic in his approach. More importantly, a solid people-person, with professional integrity and humility. As a team leader, John listens to the environment around him, fosters an intellectual curiosity and positively encourages and supports new learning, setting and deploying a shared understanding of the higher objectives in a way that warmly encourages and mobilizes people." managing and directing, yet he never loses sight of the task at hand. John is functionally diverse within both the client and agency side environments, deft, organized and competent in handling all aspects of the marketing, communications, and business development functions of the business." Mirko Zardini, Executive Director and Chief Curator, Canadian Centre for Architecture, Montreal, Canada. Dr. Stuart MacDonld, Director of The Lighthouse, Scotland's Centre for Architecture Design and the City, Glasgow, Scotland (1995-2006) Adrian Searle, Managing Director, Freight Design and Freight Publishing, Glasgow, Scotland PROFESSIONAL ASSOCIATIONS VOLUNTARY WORK NOVEMBER 2012 - PRESENT (5 MONTHS) FEBRUARY 2013 - PRESENT ADVISOR (VOLUNTARY) IMP INTERNATIONAL INSTITUTE OF MARKETING PROFESSIONALS GLASGOW URBAN SPORTS Associate Vice President - Membership Services A recently established charity based in Glasgow. Scotland, whose aim is to improve the city's urban sports provision and to create its first all weather art/skate park. Preliminary achievements: Consulted on the project proposal, memorandum of association and business plan documents and the initial marketing and fundraising strategy. FEBRUARY 2013 - PRESENT AMERICAN MARKETING ASSOCIATION Professional member - Toronto Chapter Montreal, Canada Area FEBRUARY 2013 - PRESENT IABC| INTERNATIONAL ASSOCIATION OF BUSINESS COMMUNICATORS FEBRUARY 2013 - PRESENT Executive member - Montreal Chapter INTERNATIONAL INSTITUTE OF MARKETING PROFESSIONALS Associate Vice President - Membership Services OTHER INFORMATION NATIONALITY: UK LANGUAGES FULL DRIVING LICENSE Canadian Permanent Residency Status pending: current Canadian work visa. French - limited comprehension TEF (A2) Canadian and UK; O JOHNHENRYMCDONALD.COM O design by infographic agency wond.co.uk