INFOGRAPHIC: 10 Tips for Awesome Banner Ad Design to Get Clicks & Results

10 TIPS FOR AWESOME BANNER AD DESIGN To Get Clichs & Results KEEP THINGS SIMPLE. BE CREATIVE 1 There is no need to put lengthy WITH IMAGERY. passages of text on your banners. The words will be too small, and few people will bother reading. Try to use graphics that seem interesting or unusual. The average internet user will see around 1,707 banner ads each month. 31% of ad impressions cannot be viewed properly by users. Custom. redtives.com Wondering Why You're Not Getting The Web Traffic You'd Like?, Find Out With A FREE Website Audit! CLICK HERE ( $1,250 Value) www.yoururl.com 3 USE THE RIGHT A CAREFULLY SELECT YOUR FONT. COLORS. When click through rates are only 0.8% on average, you need to make sure you don't use anything that might be difficult to read. Make it stand out against the page so you get more exposure, branding and entice people to click! Users have an average interaction time of just 9.31 seconds. Avoid pushing more than one message or product. FOCUS ONE BANNER AD ON ONE PRODUCT. USE EMOTIVE LANGUAGE. Wondering Why You're Not Getting The Web Traffic You'd Like? Making people feel something I or interact in any way with your ad is smart. Find Out With A FREE Website Audit! CLICK HERE ( $1,250 Value ) 7 MAKE SURE YOU USE THE RIGHT SIZE BANNERS The most effective banner sizes are: 728x90 large rectangle 300x600 leaderboard 300x250 medium rectangle 320x50 rectangle Digital Marketing Not Working For You? 8 FREE E-BOOK • Double your MAKE YOUR BANNER FUN. conversions • Increase targeted web traffic 19% of users claim they would share a good banner ad with their friends. • Make more sales > Yes, I want It www.yoururl.com 9 KEEP YOUR EXPECTATIONS REALISTIC. While banners are fantastic for boosting business & reaching a huge audience, the click through rate is around .08%. Track the right metrics based on your goals. Around 85% of online banner ad clicks come from only 8% of users. 10 KEEP CURRENT & UPDATE YOUR DESIGNS OFTEN People get bored with seeing the same ads appear on their pages, and they are more likely to overlook them if they become familiar. You can rotate various messages, create holiday or theme based banner ads, or take advantage of a current event. Get creative and stay relevant! Custom Credtives.com digital marketing, made simple. Sources: http://digiday.com/publishers/15-alarming-stats-about-banner-ads/ http://www.huffingtonpost.com/danny-wong/11-surprising-stats-that-_b_5267424.html http://relevance.com/alarming-facts-cmos-should-know-about-banner-ads/ https://support.google.com/adsense/answer/17955?hl=en http://www.smartinsights.com/internet-advertising/internet-advertising-analyt http://www.dcmarketingpro.com/blog/bid/333522/Monday-Marketing-Minute-Digital-Banner-Ads-Still-Work s/display-advertising-clickthrough-rates/