Indian Companies Spending More on Digital

WAGGENER EDSTROM WORLDWIDE How is New Media Changing This study reports on recent shifs in the the Indian Communications Landscape in 2011? Indian media and communications landscape, particularly in the wake of growing influence of social media platforms. Big shift to digital as Indian affluence grows 2010 2011 17% 13% 8% Expected to continue to rise in the next 12 months 21% 34% 25% 33% 45% 28% Non-advertising spends on digital grew the fastest at 13% Broadcast grew by 8% to 33% Print shrunk by 17% and now comprises 28% of total budgets 60% of communications professionals claim that they are prepared for any social media eventualities. The study states that a higher number of Indian companies are shifting to digital media use. A significant disconnect between communications professionals and consumers about the power of real time negative feedback on digital platforms. 3 in 5 consumers believe it has a major impact 2011 2010 while ONLY of communications and marketing 46% professionals think the same. 87% vs 94% of communication and marketing specialists agree that they 69% are now more Vulnerable to consumer backlashes because of social media claim that they are adequately 3 in 5 prepared to cope with the potential impact. Indian companies are enthusiastic about social media for 70% PR and corporate communications. Communicațions professionals Consumers ( +9122 6198 1000 @WaggenerEdstrom apac.waggeneredstrom.com