Increase your sales by 75% with POS Displays

INCREASE YOUR SALES BY 0 75% WITH POS DISPLAYS POINT OF SALE MARKETING, COMMONLY KNOWN AS POINT OF PURCHASE ADVERTISING, ATTRACTS RETAIL SHOPPERS AT THE POINT OF A PURCHASE. IN OTHER WORDS, POINT OF SALE (POS) MARKETING LURES SHOPPERS INTO BUYING ADDITIONAL PRODUCTS OR SERVICES AT CHECKOUT. POINT OF SALE MARKETING UTILISES DISPLAY TO CATCH A SHOPPER'S ATTENTION; DISPLAYS CAN RANGE FROM SIGNS AND BANNERS TO COUPON DISPENSERS AND VIDEO ADVERTISEMENTS AT THE CASH REGISTER. REGARDLESS OF THE TYPE OF DISPLAY, POS MARKETING OFTEN RESULTS IN IMPULSIVE PURCHASES. 75% £1.15 BILLION 5% IN THE UK ALONE, £1.15 BILLION IS SPENT IN THE RETAIL MARKETPLACE, 75% OF ALL ANNUALLY ON PROMOTING PRODUCTS AT PURCHASING DECISIONS ARE MADE POINT OF PURCHASE. IN-STORE BUT ONLY 5% OF AD SPEND IS INVESTED IN POINT OF SALE ADVERTISING. 160% RESEARCH FROM POPAI HAS SHOWN THAT FOR SHORT TERM SALES, IN-STORE IN-STORE DISPLAYS ARE THE BEST FIXTURES GIVE AN AVERAGE OF 160% ROI, MARKETING TOOLS FOR GUARANTEEING A ACCORDING TO A SURVEY OF 300 RETURN ON INVESTMENT. CAMPAIGNS THAT WEIGH THE SALES UPLIFT IN TERMS OF REVENUE AGAINST THE COST OF ACTIVITY SALE ADVT POINT OF SALE DISPLAYS AND IN-STORE POINT OF SALE IS A HIGHLY EFFECTIVE WAY MEDIA ARE AMONG THE MOST POWERFUL OF GENERATING IMPULSE PURCHASES AND ADVERTISING MEDIUMS. NO OTHER METHOD ACTS AS A CALL TO ATTENTION TO THE INTERCEPTS AND CAPTURES YOUR BRAND BY COMMUNICATING ITS BENEFITS IN CUSTOMERS AT THE EXACT MOMENT WHEN A PERSUASIVE MANNER. THE PRODUCT IS IN FRONT OF THEM AND WHEN PURCHASE INTENT IS THEIR PRIMARY MOTIVATION FOR THEIR STORE VISIT. A STUDY BY PRIME CONSULTING GROUP FOUND: 31% OF THE BRANDS STUDY 3 TO 4 TIMES GREATER SALES LIFT EXPERIENCED OVER 20% SALES LIFT WITH POP ADVERTISING WHEN ADVERTISING IS PART OF THE PROMOTION PROGRAM. RETAIL ADVERTISING DROVE ADDITIONAL SALES 70% OF THE TIME. WHY YOU SHOULD CONSIDER POINT OF SALE MARKETING: POINT OF SALE MARKETING GENERATES NEW PRODUCT AWARENESS, TRIAL AND, ULTIMATELY, PURCHASE. WHILE MOST SHOPPERS PURCHASE AN ITEM THEY FOUND ON THE SHELF, OFFERS, DISCOUNTS AND SAMPLES NEAR THE POINT OF PURCHASE OFTEN LEAD TO SHOPPERS SWITCHING BRANDS. IN-DEPTH SHOPPER MARKETING RESEARCH PREFACES POS DESIGN SO MARKETERS KNOW WHICH TYPES OF MESSAGES WILL RESONATE WITH THE TARGET AUDIENCE AND MOTIVATE IMPULSE PURCHASES. Sources: http://www.weedonpsc.com/?page.id=727 http://marketingweek.co.nz/2007/02/the-serendipity-shopping-factor/ Display Megastore http://www.primeconsulting.bizhome html http://www.ehow.com/about 6680209 definition-point-sale-marketing.htmixzz2v1RhyeW www.display-megastore.co.uk 1.