Inbound Marketing and Driving Traffic to Your Site

InBound marketing...what? Inbound marketing is based on the concept of earning the attention of prospects: [1] make yourself easy to locate; [2] draw customers to your website; and [3] produce content that customers value. Attract traffic. Drive traffic to your website with original content, multi-channel marketing and social media. Convert visitors to leads. Convert that traffic into leads with effective calls Convert leads to sales. to action and optimized landing pages. Turn customers into repeat higher margin Fine tune your efforts, optimize site and do more of what works, less of what doesn't. customers. Analyze for continuous improvement. THISIS INBOUND TING MARKETING www. Website Social Media SEO Blogging Your website should be a living document. Updated regularly and optimized for mobile. 356% Social media has grown 75% 55% Companies that blog have of users never scroll past the first page of search results. in the last 6 years. more website visitors. 42% 63% Content should be optimized for search. Keywords and link building are mandatory. Frequency is important, you should be blogging at least 2-3x per week. of mobile of those companies who use social media say it has increased marketing effectiveness. consumers use their phones. OUT IN bound Television Ads Radio Ads Direct Mail Cold Calls Billboards Viral Content Infographics Blog Posts Videos Social Media VS. Interrupts Annoying Unsolicited Attracts Engaging Sought Out $135 Inbound Marketing costs 61% $346 avg cost/lead less than Outbound Marketing avg cost/lead Inbound marketing 15% 15% Direct Traffic SEO converts leads into customers 9% better than Referrals any other channel. 7% Paid Search 4% 2% Social Media Out Bound InBound get onboard. This infographic prepared by Graphica. graphicadesign.com Source: Hubspot.com Graphica creating brand experiences that work InBound marketing...what? Inbound marketing is based on the concept of earning the attention of prospects: [1] make yourself easy to locate; [2] draw customers to your website; and [3] produce content that customers value. Attract traffic. Drive traffic to your website with original content, multi-channel marketing and social media. Convert visitors to leads. Convert that traffic into leads with effective calls Convert leads to sales. to action and optimized landing pages. Turn customers into repeat higher margin Fine tune your efforts, optimize site and do more of what works, less of what doesn't. customers. Analyze for continuous improvement. THISIS INBOUND TING MARKETING www. Website Social Media SEO Blogging Your website should be a living document. Updated regularly and optimized for mobile. 356% Social media has grown 75% 55% Companies that blog have of users never scroll past the first page of search results. in the last 6 years. more website visitors. 42% 63% Content should be optimized for search. Keywords and link building are mandatory. Frequency is important, you should be blogging at least 2-3x per week. of mobile of those companies who use social media say it has increased marketing effectiveness. consumers use their phones. OUT IN bound Television Ads Radio Ads Direct Mail Cold Calls Billboards Viral Content Infographics Blog Posts Videos Social Media VS. Interrupts Annoying Unsolicited Attracts Engaging Sought Out $135 Inbound Marketing costs 61% $346 avg cost/lead less than Outbound Marketing avg cost/lead Inbound marketing 15% 15% Direct Traffic SEO converts leads into customers 9% better than Referrals any other channel. 7% Paid Search 4% 2% Social Media Out Bound InBound get onboard. This infographic prepared by Graphica. graphicadesign.com Source: Hubspot.com Graphica creating brand experiences that work