Inbound Marketing

SONS OF THUNDER MARKETING INBOUND MARKETING 61% cheaper per lead than traditional outbound marketing 1 3 4 BUILD CReaTe OPTIMIZE PROMOTE convert ir STATISTICS INBOUND MARKETING GENERATES MORE LEADS than traditional marketing strategies! 58% 23% 19% 14% SEO & SOCIAL 13% EMAIL MARKETING 8% DIRECT MAIL MAJORITY OF COMPANIES 6% INCREASING LEAD VOLUME GO INBOUND! TELEMARKETING REACHING THE RIGHT CUSTOMERS 6% ADVERTISING 19% 25% 6% PAY-PER-CLICK 20% CREATING CONTENT 22% 12% 58% of industry leading companies have converted to a complete INBOUND MARKETING STRATEGY! CONVERTING LEADS INBOUND MARKETING CUSTOMERS CUSTOMERS READ CHEAPER PER LEAD FROM FACEBOOK MOBILE EMAIL PROVING ROI 61% 67% 80% REACHING TARGET MARKET TOP PRIORITY AMONG CEOS OK COOL, WHERE DO I START? YOUR WEBSITE BUILD 1 Your marketing strategy begins and revolves around a phenomenal website! A webpage designed to attract and drive traffic towards CTA's (calls to action) will generate leads and start customers down the sales funnel. The DNA of your site design should be infused with landing pages, email collection and other interactions. STRATEGIC CONTENT CReaTe Strategic content will not only attract viewers to your site, but also engage viewers which doubles retention rates. High quality videos and photos give potential customers an instant personal connection, while blogs, info graphics and webinars keep them coming back for more! Google bing YAHOO! SEARCH ENGINE Optimization OPTIMIZE Modern consumers use search engines like google to find the companies who sell the products and services they're interested in. Statistics show that companies with a website ranked in the top 3 for keywords being searched are 12 times more likely to be visited by those potential customers! SOCIAL MEDIA does 53% 85% 61% WORK 53% of B2C companies with a business twitter page 61% of B2B companies with a LinkedIn business page have acquired customers 85% of fans of brands on Facebook recommend have acquired customers brands to others! through it! through it! PROMOTE 4 Word of mouth has always been the most effective marketing. With the rise of social media, it's like "word of mouth" on steroids! Companies who maintain a personal and approachable social media presence are connecting with future customers and reaching more people, for free!! 8) AUTOMATED EMAIL They click a link to buy products or services. %2$ A new email is added to your The lead opens the email The lead is converted contacts from your website, because they are already to a customer! social media or other source. familiar with your company. They click a link to follow you on social media sites. conveRT 5 Using automated email to nurture leads into customers is what conversion is all about! Sending automated messages designed to help potential customers to the next step in the sales process will drive the traffic from your website to actually buy your product or service! www.SOTmarketing.com in «DI