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Improving business listings for Doctors

LOCAL BUSINESS LISTINGS FOR: DOCTORS WHY ARE LOCAL LISTINGS IMPORTANT? After restaurants and cafes, the most commonly searched businesses are doctors and dentists. hg yelp FOLLOWED BY Healthgrades is the most used site for finding doctors at 43%. Yelp at 34%. However, Yelp is more trusted than Healthgrades. 31% VERSUS 44% 62% of patients use reviews as a first step to finding a new doctor. yelps 26% of patients are willing to go out-of-network because of reviews. 25% of patients use online reviews to research doctors. WHAT ARE PEOPLE LOOKING FOR? 45% QUALITY OF CARE 10 20 30 40 ACCURACY OF DIAGNOSIS 46% HOW WELL THE DOCTOR EXPLAINS THINGS 17% HOW WELL THE DOCTOR LISTENS 15% 39% PATIENT RATINGS 25% DEMOGRAPHIC INFORMATION 10 20 30 40 YEARS OF 37% EXPERIENCE CERTIFICATIONS 27% AGE 14% ACADEMIC 13% BACKGROUND Sources: company.findlaw.com/press-center/2014/internet-is-now-the-most-popular-way-to-find-and-research-a-law ye.html www.softwareadvice.com/legal/industryview/how-clients-use-legal-reviews-2014/ press.avvo.com/release/confidence-top-trait-consumers-want-lawyer-according-new-avvo-survey/ Kendall College CHICAGO • UNITED STATES OF AMERICA

Improving business listings for Doctors

shared by matthewzajechowski on Sep 10
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Kendall College has put together a guide that talks about how to optimize and improve local business listings for doctors.

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