Improved Customer Satisfaction With Online Marketing Solutions

Improve Customer Satisfaction with Online Marketing Solutions UK Online Ad Spending Statistics The IAB and PwC published their full-year figures for online advertising in 2012 and this research can be used to have an impact when discussing how much a company should spend on digital media. iab. From the IAB Europe Adspend figures, the display tends to account for a higher proportion of spend in Europe overall Paid-for search remains the largest segment 50 50 46.5% Display 45.1% 40 40 I Search 33.4% 33.6% 30 I Classified & Directories 30 20.9% 19.3% 20 20 10 10 2010 2011 Different internet advertising types Paid search advertising Mobile search grew like-to-like by 164% to £365 million INTERNET ADVERTISING Display advertising Mobile advertising now accounts for 9.7% of all digital advertising (including video) increased like-for-like by 121% to £150 million in 2012. Classifieds Different kinds of Digital Marketing Services 1. SEO Copywriting Services • Advantages - Establishes online presence for the brand - Makes a good impression for first-time visitors - Assures credibility for products and services - Enables conversion of website visitors to potential customers Content marketing statistics Blogs give websites 434% more indexed pages 97% more indexed links 62% of companies today outsource their content marketing 90% of consumers find custom content useful Marketers on average spend a quarter of their marketing budget on content marketing 1/4 2. Mobile Website Design Benefits Gain a competitive edge - Significantly improve user experience and satisfaction Increase engagement by making it easy for mobile users to use your website Expands the reach of business by making the website accessible to more consumers Mobile marketing statistics ebay sells something via a smart phone every two seconds 52% of UK mobile phone users have a smart phone 12% of UK population have a tablet 28% of internet usage is from a mobile phone 19% of search queries in the travel industry are from mobiles 3. SMS Marketing Services Benefits More affordable - 95% of text messages are opened in 15 minutes More responsive than any other marketing channel - Text coupons and special offers direct to the customer's mobile phones SMS Marketing statistics 2013 75% of mobile phones O 96% of Smartphone users use SMS worldwide are SMS enabled The average person looks at his/her phone 150 times a day SMS produces engagement rates 6 to 8 times higher than email 4. SEO Marketing Services Benefits Higher return on investment - Massively increases visibility SEO never sleeps; your business is marketed 24/7 - Results generated through SEO are easily measured SEO marketing statistics 40% increase in £ revenue using distribution Search is the number 1 1 driver of traffic content to sites, beating social media by 300% 70% of the links search users click are organic 82.60% of internet users use search Referencesi PILR marketing wwplmtatigm www.gnd.co k/lep/2012 mhl itanet stic Hog oygnt.com/um-kelingsitie/.USTTaku www.ocalneinik n/2012/05/02/18sa-thiden wAw.ndacon/eut-ieng/Satel-ritgdelter-hal-keyi www.mtinigit.om/w ing/laleringoltis/koalee-perd-esiettekd www.pilrmarketing.com