Improve your Google Analytics set up

IMPROVING YOUR GOOGLE ANALYTICS SET-UP BASIC ISSUES (1) Removing redundant URL parameters Remove mysite.com/user?session_id1234 Mention values of query parameters to be excluded in "exclude URL query parameter" field of Admin settings in GA profile. WHAT REASON FOR CONCERN TO DO It will show different URLS for one page in your content section in Google Analytics. Very difficult to manage. 2 Optimum use of accounts and profile structure Google Analytics allows 50 profiles per account and you can associate 25 accounts with one master account. Use them and have profiles for your specific needs. REASON FOR CONCERN WHAT For large group sites, spanned across multiple Small Business Units (SBUS), development efforts are increased due to usage of multiple GA tracking codes. TO DO 3 Back up profiles REASON FOR CONCERN WHAT Create a profile using same admin settings of other profiles without any filters. Back up profiles work as benchmarks to check whether your filtered profiles are reflecting correct data. Also, you will lose your data if you delete a profile by mistake. TO DO 4) Tracking Site/search REASON FOR CONCERN WHAT I Implement Site search term and category if applicable in Admin panel of your GA profile. You'll lose important insights as to what people are looking for when they are on your site. TO DO (5) Improper use of Goals and Funnels Identify the Goals and the path based on URLS/events/time. Configure the goals and monitor the data collection to ensure proper tracking of Goals and Funnels. REASON FOR CONCERN WHAT You get wrong analysis of conversion process and customer drop-outs, leading you to optimize less important pages. TO DO ADVANCED ISSUES Self referrals Referrals xyzsite.com mysite.com WRONG ABC.COM MYSITE.COM WHAT Use proper “_setdomainname" and "_addlgnoreref" functions of Google Analytics to overcome this i problem. REASON FOR CONCERN TO DO You'll lose actual source of the conversion, because you'll see your own domain as a referral. Cross domains and subdomains Visits a.mysite.com b.mysite.com Total 2 AWRONG AMYSITE.COM BMYSITE.COM WHAT Ensure custom GA codes of subdomain/cross domain are implemented based on Google Analytics guidelines available in help center. REASON FOR CONCERN TO DO Someone visiting a.mysite.com and b.mysite.com will be considered as two different users. 3 Tracking revenue in e-commerce Ensure SKU Code is required for every item added to transaction WHAT Order of "_addTrans" and "_addltem" should be followed properly. - Implement cross domain tracking if you are using third party shopping cart REASON FOR CONCERN Improperly configured e-commerce leads to missing e-commerce data. TO DO Using GWO and GA together Modify GWO scripts based on GA scripts. Special consideration should be given when multiple domains and subdomains are part of your WHAT REASON FOR CONCERN TO DO Incorrect implementation of Google Web Optimizer scripts leads to garbled data in Google Analytics. website. 5 AdWords conversion tracking Google AdWords WHAT Refer to "AdWords Conversion tracking trouble shooter guide" and follow the steps for proper REASON FOR CONCERN Imprudent tracking of Google AdWords give you problems like wrong conversion numbers, no conversions or sometimes more than 100% conversion rates. TO DO i implementation. OTHER THINGS GOOGLE ANALYTICS CAN DO Tings it can track which many are unaware of WEB MOBILE + + C www.trackeverything.com Track everything A certain Home Products Blog user behavior # I 2:30 E Market There are many features you can track using Google Analytics, this is not an exhaustive list. stitcher Track Mobile web and Apps Stitcher Radio - News FREE Videos & Flash Apps My apps Sign-ins/Sign-ups There are a lot of them. Games Featured You Tube Track Gek APPY Geek (english) Mobleskepubic FREE Download trial M-commerce behavior events Formulae Pro Σ Rs.74.12 Social campaigns Espiandev 10 08 A Big Sport Fishing 30 -Rs.183.30 Rocketmind Add to cart Add to cart Add to cart Call-to-Actions Internal Take a survey campaigns B f You Tube Social campaigns Feedback About Contact MPROVING YOUR GOOGLE ANALYTICS SET-UP BY OTatvic IMPROVING YOUR GOOGLE ANALYTICS SET-UP BASIC ISSUES (1) Removing redundant URL parameters Remove mysite.com/user?session_id1234 Mention values of query parameters to be excluded in "exclude URL query parameter" field of Admin settings in GA profile. WHAT REASON FOR CONCERN TO DO It will show different URLS for one page in your content section in Google Analytics. Very difficult to manage. 2 Optimum use of accounts and profile structure Google Analytics allows 50 profiles per account and you can associate 25 accounts with one master account. Use them and have profiles for your specific needs. REASON FOR CONCERN WHAT For large group sites, spanned across multiple Small Business Units (SBUS), development efforts are increased due to usage of multiple GA tracking codes. TO DO 3 Back up profiles REASON FOR CONCERN WHAT Create a profile using same admin settings of other profiles without any filters. Back up profiles work as benchmarks to check whether your filtered profiles are reflecting correct data. Also, you will lose your data if you delete a profile by mistake. TO DO 4) Tracking Site/search REASON FOR CONCERN WHAT I Implement Site search term and category if applicable in Admin panel of your GA profile. You'll lose important insights as to what people are looking for when they are on your site. TO DO (5) Improper use of Goals and Funnels Identify the Goals and the path based on URLS/events/time. Configure the goals and monitor the data collection to ensure proper tracking of Goals and Funnels. REASON FOR CONCERN WHAT You get wrong analysis of conversion process and customer drop-outs, leading you to optimize less important pages. TO DO ADVANCED ISSUES Self referrals Referrals xyzsite.com mysite.com WRONG ABC.COM MYSITE.COM WHAT Use proper “_setdomainname" and "_addlgnoreref" functions of Google Analytics to overcome this i problem. REASON FOR CONCERN TO DO You'll lose actual source of the conversion, because you'll see your own domain as a referral. Cross domains and subdomains Visits a.mysite.com b.mysite.com Total 2 AWRONG AMYSITE.COM BMYSITE.COM WHAT Ensure custom GA codes of subdomain/cross domain are implemented based on Google Analytics guidelines available in help center. REASON FOR CONCERN TO DO Someone visiting a.mysite.com and b.mysite.com will be considered as two different users. 3 Tracking revenue in e-commerce Ensure SKU Code is required for every item added to transaction WHAT Order of "_addTrans" and "_addltem" should be followed properly. - Implement cross domain tracking if you are using third party shopping cart REASON FOR CONCERN Improperly configured e-commerce leads to missing e-commerce data. TO DO Using GWO and GA together Modify GWO scripts based on GA scripts. Special consideration should be given when multiple domains and subdomains are part of your WHAT REASON FOR CONCERN TO DO Incorrect implementation of Google Web Optimizer scripts leads to garbled data in Google Analytics. website. 5 AdWords conversion tracking Google AdWords WHAT Refer to "AdWords Conversion tracking trouble shooter guide" and follow the steps for proper REASON FOR CONCERN Imprudent tracking of Google AdWords give you problems like wrong conversion numbers, no conversions or sometimes more than 100% conversion rates. TO DO i implementation. OTHER THINGS GOOGLE ANALYTICS CAN DO Tings it can track which many are unaware of WEB MOBILE + + C www.trackeverything.com Track everything A certain Home Products Blog user behavior # I 2:30 E Market There are many features you can track using Google Analytics, this is not an exhaustive list. stitcher Track Mobile web and Apps Stitcher Radio - News FREE Videos & Flash Apps My apps Sign-ins/Sign-ups There are a lot of them. Games Featured You Tube Track Gek APPY Geek (english) Mobleskepubic FREE Download trial M-commerce behavior events Formulae Pro Σ Rs.74.12 Social campaigns Espiandev 10 08 A Big Sport Fishing 30 -Rs.183.30 Rocketmind Add to cart Add to cart Add to cart Call-to-Actions Internal Take a survey campaigns B f You Tube Social campaigns Feedback About Contact MPROVING YOUR GOOGLE ANALYTICS SET-UP BY OTatvic IMPROVING YOUR GOOGLE ANALYTICS SET-UP BASIC ISSUES (1) Removing redundant URL parameters Remove mysite.com/user?session_id1234 Mention values of query parameters to be excluded in "exclude URL query parameter" field of Admin settings in GA profile. WHAT REASON FOR CONCERN TO DO It will show different URLS for one page in your content section in Google Analytics. Very difficult to manage. 2 Optimum use of accounts and profile structure Google Analytics allows 50 profiles per account and you can associate 25 accounts with one master account. Use them and have profiles for your specific needs. REASON FOR CONCERN WHAT For large group sites, spanned across multiple Small Business Units (SBUS), development efforts are increased due to usage of multiple GA tracking codes. TO DO 3 Back up profiles REASON FOR CONCERN WHAT Create a profile using same admin settings of other profiles without any filters. Back up profiles work as benchmarks to check whether your filtered profiles are reflecting correct data. Also, you will lose your data if you delete a profile by mistake. TO DO 4) Tracking Site/search REASON FOR CONCERN WHAT I Implement Site search term and category if applicable in Admin panel of your GA profile. You'll lose important insights as to what people are looking for when they are on your site. TO DO (5) Improper use of Goals and Funnels Identify the Goals and the path based on URLS/events/time. Configure the goals and monitor the data collection to ensure proper tracking of Goals and Funnels. REASON FOR CONCERN WHAT You get wrong analysis of conversion process and customer drop-outs, leading you to optimize less important pages. TO DO ADVANCED ISSUES Self referrals Referrals xyzsite.com mysite.com WRONG ABC.COM MYSITE.COM WHAT Use proper “_setdomainname" and "_addlgnoreref" functions of Google Analytics to overcome this i problem. REASON FOR CONCERN TO DO You'll lose actual source of the conversion, because you'll see your own domain as a referral. Cross domains and subdomains Visits a.mysite.com b.mysite.com Total 2 AWRONG AMYSITE.COM BMYSITE.COM WHAT Ensure custom GA codes of subdomain/cross domain are implemented based on Google Analytics guidelines available in help center. REASON FOR CONCERN TO DO Someone visiting a.mysite.com and b.mysite.com will be considered as two different users. 3 Tracking revenue in e-commerce Ensure SKU Code is required for every item added to transaction WHAT Order of "_addTrans" and "_addltem" should be followed properly. - Implement cross domain tracking if you are using third party shopping cart REASON FOR CONCERN Improperly configured e-commerce leads to missing e-commerce data. TO DO Using GWO and GA together Modify GWO scripts based on GA scripts. Special consideration should be given when multiple domains and subdomains are part of your WHAT REASON FOR CONCERN TO DO Incorrect implementation of Google Web Optimizer scripts leads to garbled data in Google Analytics. website. 5 AdWords conversion tracking Google AdWords WHAT Refer to "AdWords Conversion tracking trouble shooter guide" and follow the steps for proper REASON FOR CONCERN Imprudent tracking of Google AdWords give you problems like wrong conversion numbers, no conversions or sometimes more than 100% conversion rates. TO DO i implementation. OTHER THINGS GOOGLE ANALYTICS CAN DO Tings it can track which many are unaware of WEB MOBILE + + C www.trackeverything.com Track everything A certain Home Products Blog user behavior # I 2:30 E Market There are many features you can track using Google Analytics, this is not an exhaustive list. stitcher Track Mobile web and Apps Stitcher Radio - News FREE Videos & Flash Apps My apps Sign-ins/Sign-ups There are a lot of them. Games Featured You Tube Track Gek APPY Geek (english) Mobleskepubic FREE Download trial M-commerce behavior events Formulae Pro Σ Rs.74.12 Social campaigns Espiandev 10 08 A Big Sport Fishing 30 -Rs.183.30 Rocketmind Add to cart Add to cart Add to cart Call-to-Actions Internal Take a survey campaigns B f You Tube Social campaigns Feedback About Contact MPROVING YOUR GOOGLE ANALYTICS SET-UP BY OTatvic IMPROVING YOUR GOOGLE ANALYTICS SET-UP BASIC ISSUES (1) Removing redundant URL parameters Remove mysite.com/user?session_id1234 Mention values of query parameters to be excluded in "exclude URL query parameter" field of Admin settings in GA profile. WHAT REASON FOR CONCERN TO DO It will show different URLS for one page in your content section in Google Analytics. Very difficult to manage. 2 Optimum use of accounts and profile structure Google Analytics allows 50 profiles per account and you can associate 25 accounts with one master account. Use them and have profiles for your specific needs. REASON FOR CONCERN WHAT For large group sites, spanned across multiple Small Business Units (SBUS), development efforts are increased due to usage of multiple GA tracking codes. TO DO 3 Back up profiles REASON FOR CONCERN WHAT Create a profile using same admin settings of other profiles without any filters. Back up profiles work as benchmarks to check whether your filtered profiles are reflecting correct data. Also, you will lose your data if you delete a profile by mistake. TO DO 4) Tracking Site/search REASON FOR CONCERN WHAT I Implement Site search term and category if applicable in Admin panel of your GA profile. You'll lose important insights as to what people are looking for when they are on your site. TO DO (5) Improper use of Goals and Funnels Identify the Goals and the path based on URLS/events/time. Configure the goals and monitor the data collection to ensure proper tracking of Goals and Funnels. REASON FOR CONCERN WHAT You get wrong analysis of conversion process and customer drop-outs, leading you to optimize less important pages. TO DO ADVANCED ISSUES Self referrals Referrals xyzsite.com mysite.com WRONG ABC.COM MYSITE.COM WHAT Use proper “_setdomainname" and "_addlgnoreref" functions of Google Analytics to overcome this i problem. REASON FOR CONCERN TO DO You'll lose actual source of the conversion, because you'll see your own domain as a referral. Cross domains and subdomains Visits a.mysite.com b.mysite.com Total 2 AWRONG AMYSITE.COM BMYSITE.COM WHAT Ensure custom GA codes of subdomain/cross domain are implemented based on Google Analytics guidelines available in help center. REASON FOR CONCERN TO DO Someone visiting a.mysite.com and b.mysite.com will be considered as two different users. 3 Tracking revenue in e-commerce Ensure SKU Code is required for every item added to transaction WHAT Order of "_addTrans" and "_addltem" should be followed properly. - Implement cross domain tracking if you are using third party shopping cart REASON FOR CONCERN Improperly configured e-commerce leads to missing e-commerce data. TO DO Using GWO and GA together Modify GWO scripts based on GA scripts. Special consideration should be given when multiple domains and subdomains are part of your WHAT REASON FOR CONCERN TO DO Incorrect implementation of Google Web Optimizer scripts leads to garbled data in Google Analytics. website. 5 AdWords conversion tracking Google AdWords WHAT Refer to "AdWords Conversion tracking trouble shooter guide" and follow the steps for proper REASON FOR CONCERN Imprudent tracking of Google AdWords give you problems like wrong conversion numbers, no conversions or sometimes more than 100% conversion rates. TO DO i implementation. OTHER THINGS GOOGLE ANALYTICS CAN DO Tings it can track which many are unaware of WEB MOBILE + + C www.trackeverything.com Track everything A certain Home Products Blog user behavior # I 2:30 E Market There are many features you can track using Google Analytics, this is not an exhaustive list. stitcher Track Mobile web and Apps Stitcher Radio - News FREE Videos & Flash Apps My apps Sign-ins/Sign-ups There are a lot of them. Games Featured You Tube Track Gek APPY Geek (english) Mobleskepubic FREE Download trial M-commerce behavior events Formulae Pro Σ Rs.74.12 Social campaigns Espiandev 10 08 A Big Sport Fishing 30 -Rs.183.30 Rocketmind Add to cart Add to cart Add to cart Call-to-Actions Internal Take a survey campaigns B f You Tube Social campaigns Feedback About Contact MPROVING YOUR GOOGLE ANALYTICS SET-UP BY OTatvic IMPROVING YOUR GOOGLE ANALYTICS SET-UP BASIC ISSUES (1) Removing redundant URL parameters Remove mysite.com/user?session_id1234 Mention values of query parameters to be excluded in "exclude URL query parameter" field of Admin settings in GA profile. WHAT REASON FOR CONCERN TO DO It will show different URLS for one page in your content section in Google Analytics. Very difficult to manage. 2 Optimum use of accounts and profile structure Google Analytics allows 50 profiles per account and you can associate 25 accounts with one master account. Use them and have profiles for your specific needs. REASON FOR CONCERN WHAT For large group sites, spanned across multiple Small Business Units (SBUS), development efforts are increased due to usage of multiple GA tracking codes. TO DO 3 Back up profiles REASON FOR CONCERN WHAT Create a profile using same admin settings of other profiles without any filters. Back up profiles work as benchmarks to check whether your filtered profiles are reflecting correct data. Also, you will lose your data if you delete a profile by mistake. TO DO 4) Tracking Site/search REASON FOR CONCERN WHAT I Implement Site search term and category if applicable in Admin panel of your GA profile. You'll lose important insights as to what people are looking for when they are on your site. TO DO (5) Improper use of Goals and Funnels Identify the Goals and the path based on URLS/events/time. Configure the goals and monitor the data collection to ensure proper tracking of Goals and Funnels. REASON FOR CONCERN WHAT You get wrong analysis of conversion process and customer drop-outs, leading you to optimize less important pages. TO DO ADVANCED ISSUES Self referrals Referrals xyzsite.com mysite.com WRONG ABC.COM MYSITE.COM WHAT Use proper “_setdomainname" and "_addlgnoreref" functions of Google Analytics to overcome this i problem. REASON FOR CONCERN TO DO You'll lose actual source of the conversion, because you'll see your own domain as a referral. Cross domains and subdomains Visits a.mysite.com b.mysite.com Total 2 AWRONG AMYSITE.COM BMYSITE.COM WHAT Ensure custom GA codes of subdomain/cross domain are implemented based on Google Analytics guidelines available in help center. REASON FOR CONCERN TO DO Someone visiting a.mysite.com and b.mysite.com will be considered as two different users. 3 Tracking revenue in e-commerce Ensure SKU Code is required for every item added to transaction WHAT Order of "_addTrans" and "_addltem" should be followed properly. - Implement cross domain tracking if you are using third party shopping cart REASON FOR CONCERN Improperly configured e-commerce leads to missing e-commerce data. TO DO Using GWO and GA together Modify GWO scripts based on GA scripts. Special consideration should be given when multiple domains and subdomains are part of your WHAT REASON FOR CONCERN TO DO Incorrect implementation of Google Web Optimizer scripts leads to garbled data in Google Analytics. website. 5 AdWords conversion tracking Google AdWords WHAT Refer to "AdWords Conversion tracking trouble shooter guide" and follow the steps for proper REASON FOR CONCERN Imprudent tracking of Google AdWords give you problems like wrong conversion numbers, no conversions or sometimes more than 100% conversion rates. TO DO i implementation. OTHER THINGS GOOGLE ANALYTICS CAN DO Tings it can track which many are unaware of WEB MOBILE + + C www.trackeverything.com Track everything A certain Home Products Blog user behavior # I 2:30 E Market There are many features you can track using Google Analytics, this is not an exhaustive list. stitcher Track Mobile web and Apps Stitcher Radio - News FREE Videos & Flash Apps My apps Sign-ins/Sign-ups There are a lot of them. Games Featured You Tube Track Gek APPY Geek (english) Mobleskepubic FREE Download trial M-commerce behavior events Formulae Pro Σ Rs.74.12 Social campaigns Espiandev 10 08 A Big Sport Fishing 30 -Rs.183.30 Rocketmind Add to cart Add to cart Add to cart Call-to-Actions Internal Take a survey campaigns B f You Tube Social campaigns Feedback About Contact MPROVING YOUR GOOGLE ANALYTICS SET-UP BY OTatvic