The Importance of SEO

Who Designed Me? FDC This infographic was designed by FDC Studio (Focus Design Communicate). FDC are a full service Marketing Agency based in Leicestershire specialising in Web and Graphic Design, Email Campaigns, Search Optimisation, Paid Search and Specialist Event Management. Since 2007, FDC's marketing campaigns and management techniques have brought success to companies such as British Sugar, Ola Holidays, Ramsay Healthcare, Travelsoon, Twin Lakes and Mercedes. Think of Google's algorithm as a big juicy pie. The pie is split into slices, and each slice varies in size. The largest, juiciest piece of pie consists of trust and authority. This is the slice that you want to get your teeth into most! Maintain a healthy, steady amount of authoritative backlinks from respected websites and this will impact on the authority value of your own domain. Search engines and visitors alike will see a trusted, quality and worthwhile piece of content, leading to increased interest and a valuable position in the ranks. 0% Components of Google's Ranking Algorithm 5% 10% 15% 20% Trust / authority of host domain Link popularity of specific page Anchor text of external links to the page On-page keyword usage Registration + hosting data Traffic + CTR data Social graph metrics The SEO Pryamid From pies to pyramids, SEO can be described in a multitude of ways, (we recommend you don't take a bite out of this one though). As with any structure, a solid foundation is crucial. Build the base correctly and the rest will follow suit. As mentioned, can a website social media stir if there's nothing exciting to catch people's attention and make them want to talk? Get the balance right and you will have built yourself a solid, lasting structure. is all important - how quality comeninhound links and a gain organic Social media & viral marketing On site user enga ment features SOCIAL Manual request & link creation Scalable, content-based link strategies LINK BUILDING On-page targeting- titles, metas, URLS, H1s, text, internal anchor text Term/phrase selection KEYWORD RESEARCH & TARGETING Keyword brainstorming Unique text content Internal link architecture Sitemaps ACCESSIBLE, QUALITY CONTENT Bot accessibility Server response codes URL structure Without links, the search engines might never find this page Crawling & Indexing Google's complex algorithms make the virtual world a competitive one. To rank on the top spots takes hard work, which is NEVER complete in a fierce, ever-changing online environment. Poor crawlability means poor visibility, and poor visibility means that all in all, your website doesn't meet its purpose. Be sure that your site is correctly structured to ensure maximum exposure by creating a custom error page, rectifying any broken links and amending any duplicate content, descriptions and titles. If you have all of the above with fresh, exciting content, you can expect to see a whole host of quality backlinks within a very short space of time. FDC If you would like to learn more about how SEO can help your business grow, visit our website at www.fdcstudio.co.uk or give us a call on (Leicester) 01164 244 244 (London) 02035 877 877