The importance of infographics for small businesses

INFOGRAPHICS FOR BUSINESSES SMALL DSimsDesigns (BIGIMPACT www.stevesims.com What are Infographics? They are a mix of design, writing and analysis that are ideal for an age of big data. They take deep data and present it in visual shorthand. The Growth of Infographics Start of 2010 digg to beginning of 2012 Infographic search volumes have increased Statistics from the social network Digg reveal that by over 800% in just over 2 years since 2007, infographics on Digg have increased by 250 times! Why Infographics? Top challenges for small business: 80% 52% 41% Attracting new customers Getting current customers to refer new business Making marketing dollars go further 1.Compelling and Attractive In presenting information to consumers and potential customers, data and raw numbers could be incredibly useful as well. People love facts, figures and statistics. Add some compelling images and graphics and "voila", you have addictive content! Since infographic is th combination of both data and graphics, it is being used to please both the groups. SD SD 65% of people are visual learners 2. Easily Scanned and Viewed Effective social media methods 90% in Human beings are highly visual and because 90% of the information that comes to the brain is visual you need to tap into that "optic nerve". 82% 47% 47% 73% Active users Active users Active users Unique 901 million 100 million 161 million visitors 3. Viral Capabilties 4. Portable (Embeddable) in </> Infographic When designing, developing and publishing an infographic for your small business, the code to put it on a WordPress blog or website is provided as an embed code. This then creates an automatic link from the external websites to your business website. Due to infographics attractiveness the capacity for them to be shared on social networks and become viral is much higher than ordinary text content. 5. Worldwide Coverage 6. Brand Awareness The deluge of data circulating around the world in today's golden information age is enough to make one's head spin. Most businesses have a blog, but not all of them are savvy enough to know the benefits achieved by using infographics. Creating an infographic that is embedded with your logo and brand displayed is a powerful means of creating a greater "Brand Awareness". 7. Increases Traffic 8. Benefits like Search Engine Optimisation By capitalizing on the trend, small businesses are able to drive traffic not only back to their blog, but to their Twitter and Facebook page as well The viral nature of the infographic medium makes people link to your business website and Google will index your official website higher due to Google's "Page Rank" algorithm. when readers link to the Infographic source. 9. Shows an Expert understanding of a Subject Marketing executives and small business owners in particular have discovered that sifting through pages of research and floods of statistics are essential components of their jobs. The research required to create an infographic will display your knowledge and position you as an expert on your category or topic. DSimsDesigns www.stevesims.com