The impact of digital ad bombardment on the customer

THE CONSEQUENCES OF DIGITAL AD BOMBARDMENT 1. CONSUMERS ARE SATURATED BY THE SHEER VOLUME OF DIGITAL MARKETING MESSAGES 6.000.000 TOTAL IMPRESSIONS (IN MILLIONS) 5 trillion - 5.000.000 impressions today In 1996 each person received 30 advertising messages This year they will receive at least 735 4.000.000 172 billion 66% - 3.000.000 of adults in the US and the UK say they receive too many promotions and are exposed to too many adverts impressions in 1996 - 2.000.000 |- 1.000.000 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 • impressions KID ID