How to Write an Explainer Video Script in 5 steps

YUM YUM VIDEOS HOW TO WRITE AN EXPLAINER VIDEO SCRIPT IN 5 STEPS • 1 DEFINE YOUR TARGET AUDIENCE It's no use aiming your video at people from every age and gender: the more accurate you get with your audience selection, the more engag- ing and effective your explainer video is going to be. 2 ASK YOURSELF 3 QUESTIONS WHAT HOW WHY What is the problem that your product or service solves? How does your Why should your audience choose your business solve it? company over others? 3 USE YOUR ANSWERS TO THOSE 3 QUESTIONS Write your script under a classic structure using your three answers plus the data on your target audience. (WHAT 1 The beginning introduces the problem. HOW 2 The middle explains how the problem is solved. 3 The ending describes the features and marketing advantages of WHY your company. 4 SHORTEN Shorten the resulting text into 240 words (that number equals 90 seconds of video length). 5 CALL TO ACTION Add a clear and appealing call-to-action at the end to make your target audience take action. Invite your potential customers to download, subscribe or share. TRY FOR FREE A good explainer video is one that fulfills your marketing objectives. An explainer video script will never come out perfectly on the first try! Read it all over again; rewrite it a couple of times until you're truly satisfied. Add some humor, simplify your ideas and find new ways of making it even more entertaining! To learn even more about explainer video production and video marketing strategies, visit yumyumvideos.com/explainer-video-academy and download our free eBook "How To Make An Explainer Video Script: Step By Step".