How to Stay Ahead of Competitors: 3 Places Small Businesses Can Connect with More Consumers on Mobile.

3 PLACES TO CONNECT WITH CONSUMERS ON MOBILE Search for your business xa Maps Shopping imagee More Call Web voca e Call Here site.com gesses. WHERE WHERE THEY ARE THEY ARE SEARCHING ON YOUR SPENDING BUSINESS TIME-IN WEBSITE АPPS Consumers are using mobile to look for and research businesses, consume content, and make purchasing decisions. But are mobile consumers finding you? Is your website converting them into leads? Are you creating interest for your business in real time? See how you can reach mobile consumers in the right places, at the right time and with the right information. CONSUMERS ARE SEARCHING ON MOBILE Smartphone Owners Use a Search Engine Search Ads Show up % First in Mobile Search Results 1ST at Least Once a Day (Yahool) Is your advertising landing page mobile-friendly? Improves Quality Improves Search Ad Score Position Mobile Landing Page Mobile-Friendly Website Non-Mobile Websites Google's "Mobilegeddon" algorithm update means non-mobile websites are penalized in mobile search results. TIP: Check your website's mobile-friendliness on https://www.google.com/webmasters/tools/mobile-friendly/ TIP: Transition to a mobile-friendly website if you don't have one to improve your rank in mobile search. 80 Smartphone Owners Google Maps is One of the Search for Local Information 10 Most Widely Used Apps (Google Data) (comScore) TIP: Search for your business on Google Maps and Apple Maps. Do you show up and is the info correct? TIP: Update your local listings to make sure you show in mobile map searches. up CONSUMERS ARE VISITING YOUR WEBSITE ON MOBILE Cof Small Businesses Don't Have a Website, and 95% of Those Mobile Consumers 72 Want to Visit a Mobile- Friendly Website Sites are Not Mobile Optimized (Google Research) (Hibu) TIP: Visit your business website from a smartphone. Is it easy to read and use? TIP: Use a mobile-responsive design that helps you wow and convert mobile visitors. CONSUMERS ARE SPENDING TIME IN APPS 00 86 Mobile Time is "Nearby" Searches Have R) Spent in Grown 5x Apps Since 2011 (comScore) (Google Data) 212 TIP: Create an offer and deliver it to consumers through mobile apps. TIP: Use in-app advertising that gets consumers' attention by targeting them when they are near your business. BONUS GET LEADS WHILE YOU'RE ON THE GO HOME SMB Owners Use 94 % Smartphone Technology to Conduct Business Can you get insights and manage your marketing from your smartphone? (ATT & Small Business & Entrepreneurship Council) TIP: Use apps to keep up with your marketing and web presence while on the go. *★** ANALYTICS SOCIAL NETWORKS REVIEW SITES REACHLOCAL ReachLocal delivers a mobile strategy designed for local businesses that includes: • A mobile-responsive ReachSite • Comprehensive search engine marketing with ReachSEO and ReachSearch Hyperlocal mobile adverting with ReachDisplay InApp • A mobile app that shows you what's working with ReachEdge lead conversion software Learn more about all our mobile-enabled solutions. reachlocal.com/solutions 138 45